Companies can find different methods to invest time and information into their leadership. The business can provide educational content and other forms of data to enhance the abilities and strengths of its leaders.

Conferences are events where a set audience will have the opportunity to gain new information and education on how to improve or use new research within their industry. This is no different from leadership conferences. A leadership event must have a set theme to ensure that all attendees know the reason and information that will be shared at the conference.

Leadership conferences will allow the CEO and leaders of the company to provide the managers and upcoming leaders with valuable input. The team will have guest keynote speakers to provide every attendee with motivation and key takeaway points on how they can improve their leadership style.

What to Take Into Account When Selecting a Conference Theme

A conference with a theme will set the standard for the company, not only for the event but for the year. A theme is the primary idea and content for the entire event. While most conferences need a theme, the planning team will use the theme to create and build an event that solely fits the theme.

The theme of the conference can add many benefits to the event. The best themes are the ones that the attendees would love to see. Organizations can determine the best theme suited for a conference based on a survey they sent out to the attendees and planning team.

Another method of deciding on a theme for the event, especially if the attendees are there for high-quality information, is a theme incorporating the content that will be shared throughout the event. All events have an underlying topic that the company wants to share. This can be the topic or content that will be provided by the theme.

Some companies do not aim to reinvent the wheel but work from themes and content that already exist in the world. This can work for some organizations if they change the theme each year, and not continually reusing the themes. Here are some themes that companies can make use of.

Business Conference Themes

Business themes must have a different feel to them due to the content and audience that are drawn to these conferences. Business attendees are there to learn how to grow the company, increase sales or start a business from the floor up.

Business conferences can have themes, this however must add more value to the conference and the content that will be shared. The attendees must be able to identify and connect to the theme from the start.

Using Technology To Grow Your Business

An event theme that can be used by all business owners, whether they are a start-up or a corporation that has been around for years, is how to use technology to benefit the business. This however is not a simple question to answer in one conference or event sitting.

Technology can have a great impact on any business, and with the online era booming through, companies must extend their business through technology. Companies can start by accessing online customers through an adjustment in marketing and sales. All the employees can have a wider reach and increase their sales through the use of technology. By enhancing the customer focus and customer connections through technology the team can build and grow the business. 

Companies can leverage data and enhance their customer experience by creating and building not only websites but apps to ensure that all the customers can have access to the information, products, and services they need. This will take the company forward by adapting and diving head-first into the technology and adapting this to lead to financial success.

Driving the Customer Experience

How a customer experience any business will either lead them to return for more products and services, or shy away and never return. These customer experiences can make or break any company. The customer experience is where most companies lack, and having a conference theme solely based on customer experience will ensure that multiple business owners and managers attend the event.

There are multiple issues and topics within customer experiences that a conference can cover. The conference can start by clearly defining customer service and why it is important for any business. Thereafter the conference can take time to provide solutions and methods any business can use to increase their customer service.

Leadership Conference Themes

Leadership conferences are essential for addressing and reducing leadership difficulties in industry, government, and other areas. To have the most impact, these events must have important themes that are directly related to the issue of leadership.

To effectively promote a conference, emphasizing these themes is critical, as forming a clear narrative about the leading advancements and solutions that the event wants to give.

Leadership In Difficult Times

Leadership is not a role that is made for any individual. When times are tough, leaders must step up and lead their teams through all the difficult times. Conferences based on leading through difficult times can have a big impact on how attendees view and analyze leadership.

Many individuals will give up and move on, and through these events, leaders will be equipped to learn how to grow the business and enrich their employee’s work life by simply leading from the front. Leaders will add great value to any company once they are equipped to think and lead as real leaders should.

Using Coaching to Succeed

Success is something that every company thrives towards. The problem that most face, however, is that they do not clearly define success. Conferences that coach business leaders and attendees to determine what success is, and how to obtain it is a great theme for any event.

There are many methods how to obtain success within any industry in the world. The aim however should be to coach the conference attendees on how to achieve this within their business and their personal life. These conferences can be divided into multiple areas of pursuing success. The event can aim to focus on how to run and lead a successful team.

Setting an Example for Workplace Wellness and Mental Health

Workplace wellness and mental health have grown drastically after the world has been hit by the Coronavirus. Companies learned that employees are valuable and must be taken care of. Part of this is to allow employees time to rest and focus on their mental health.

Businesses can attend a conference with a theme of mental health and wellness to learn how to create a work environment that takes care of the employees. The theme can stretch as far as the benefits of workplace wellness and what other methods the company can make use of outside of the office to ensure that all employees are well taken care of.

President of Personality: Leadership with Authenticity

A leadership position does not only have one face. A themed conference based on the different types of leaders and how they function within an organization will draw many attendees. These events can be used to showcase the beauty of diversity within leadership styles.

There are however a few characteristics and traits that most leaders have. By discussing and explaining how leaders can improve these skills and be authentic to their style, companies can provide a role for all types of leaders at their leadership summit. Some keynote speakers can dive into the necessity for different forms and types of leaders that will push organizations to success.

Corporate Meeting Themes

Corporate events aim to educate, inform or deal with problems that occur within the corporate sphere. These meetings will be attended by employees, clients, or other companies that are linked to the business hosting the event.

Work Together To Innovate

An industry can only grow when teams work together, whether the teams are within a company or two separate companies working hand-in-hand. The theme of innovations through working together can be beneficial to more than just the business itself.

There are a variety of methods that businesses can use to increase innovations. The theme has a wide reach and can be dealt with over some time. The host of the corporate meeting can use the theme of working together to innovate to motivate people with great examples from the past. The keynote speakers can each touch on different objectives within the realm of working together to ensure that all understand the importance of collaboration.

Check Out 5 Corporate Event Ideas To Steal Now:

Defining & Achieving Your Goals

Setting goals can be a difficult task. Most individuals do not understand the benefits and directions setting goals will add to a business. This theme can be used to explain how to set SMART goals. And while setting goals can be seen as the easier part, the keynote speakers can add how employees, businesses, and leaders can follow through and achieve the goals set by the company.

Office Retreat: Relax and Reset

A theme based on relaxation can be perceived as a waste of time. This however is not accurate. All individuals need a break from work. With 89% of employees experiencing burnout in the past year, businesses must take drastic measures to look after their employees.

Companies can make use of different options for rest. Some might encourage off days, while others prefer a week of holiday and recouping. The theme can advise and provide multiple options that will assist the company with methods to prevent burnout.

Corporate Entertainment Event Types

Corporate entertainment is a different event type from the normal corporate conference. Entertainment can be seen as a time when employees, customers, and clients can enjoy a well-deserved break from the office.

Corporate Seminars and Educational Events

There is a need for high-quality seminars and educational events. Most companies do not want to share their road and knowledge on success thus leaving many in the dark on how to reach a certain level of success.

Fun conference themes are of crucial importance when covering educational seminars. The theme must display the exact type of education with some information on what the attendees can expect. Educational-themed seminars can be misleading, and corporations must ensure that they provide the value that attendees signed up for.

Corporate Award Ceremonies

Corporate awards ceremonies provide validation and appreciation to all employees, managers, and leaders within a company. The theme can add extra excitement to the ceremony. And while the entire venue is covered in a specific theme, companies can encourage the attendees to dress up according to the theme.

Events for Corporate Charities

A charity event focuses on raising awareness or raising funds for a specific cause. These events generally cover one or two problems in a community that can be solved. Attendees will appreciate and enjoy the event if there is a theme visible at the event.

The theme can be communicated before the meeting to ensure that the attendees dress up. These corporate event theme parties are fun and must be enjoyed, thus adding a theme to it will ensure that all potential attendees come with an expectation of enjoyment.

Corporate Teambuilding

Teambuilding conferences are more productive when a theme is connected to the event. The team will have time to enjoy the event outside of the office. The theme will allow the team to showcase a different side of them than what employees are used to at the office. A theme will add more value and impact to any of the team-building events.

Events for Corporate Holiday Celebrations

Themes based on holiday celebrations are a great way to add more vibrancy and entertainment to the office. Employees can dress up and enjoy specific meals based on the type of holiday. This is an easy method to ensure that the office has employee engagement and that all employees can enjoy a bit of time off within the office. Employees can enjoy a short and fun team activity by displaying their clothing and then heading back to work that is waiting.


How Do You Decide on a Conference’s Theme?

The team must clarify and determine the content that will be shared at the conference. By simply observing the shared content, the team can identify a theme and add it to the event. This way all attendees can identify what the underlying topic is, and what content will be shared throughout the event.

What Are the Themes for Team Building?

The team-building theme should focus on where the team wants to proceed to. Building a future or growing together are great examples of growth themes. Making a difference or innovations for change can be used to ensure that the teambuilding theme focus on improvement.

What Themes Exist in Leadership?

Themes in leadership are: Start with why, Rather we than me, Think systematically, Focus on the long term, and How to bring meaning to the business life.

Final Thoughts

Themes are a great tool that companies can use to improve their events and conferences. It adds more value to the attendees and brings any conference to life. Themes can be used to provide attendees with information based on the topics and areas within a business that will be shared. Themes can bring life and enjoyment to any conference, and by simply putting time and effort into bringing them to life, companies can increase their impact at any of their conferences.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.