There are corporate companies that face specific tasks and challenges in their entire organization. One of the many big headaches is communicating with every member of a sales force. This is crucial to ensure that each member knows the task and goal that is set for each group. Sales are no different. 

A national sales meeting is crucial for every sales team in the business world. This will allow the leaders and head of sales to articulate the goals and challenges that the sales team is facing or chasing at the moment. These events can happen in person or online, and some companies run hybrid meetings to ensure that every individual can be present online, or in person. 

Planning a national sales meeting is as crucial as the execution thereof. Companies need to ensure that all aspects of the sales force is covered and that every member walks away with the input and knowledge needed. Some companies hire the right team to manage and plan these meetings while others have an internal planner to cover the bases and ensure that everything moves according to plan.

What Are The Purpose of National Sales Meeting?

The main objective can differ between different corporations. The main focus of national sales meetings are to ensure that the objective is clear and precise. If the objective is to raise company sales, the meeting must state what the problem is and how everyone involved can increase or fix the main problem within the year ahead. These events can be used to introduces new products to the sales reps or employees. 

According to LinkedIn some of the main reasons for a national sales meetings are to communicate the road to success, build momentum, and the training and development that goes along with it. Developing and inspiring the team to create and take action, as well as know their customers, and lastly to celebrate the success and victories the team has passed and achieved to date.

Sample Sales Meeting Agenda Topics

Setting a standard agenda seems like a monotonous way of planning a national sales meeting, but this allows everyone on the team to expect and prepare specific topics for the meeting. Topics such as

  • The drive behind the organization and the values of the company. 
  • Allow feedback and information sessions where the staff can ask questions 
  • Updates on big events ahead
  • Laying out the metrics and goals for the upcoming year or months
  • Obstacles and training opportunities 
  • Successes and motivation to take charge of what lies ahead.

Every sales meeting will need to have a form of motivation for company staff. This will allow them to reenergize and develop new ways to achieve the goals set out by the sales staff.

Check Out Ideas for a Sales Meeting:

How To Plan A National Sales Meeting?

Scheduling and informing the staff of a meeting with enough time to prepare is one of the key factors that lead to the success of a sales meeting. By scheduling the meeting, the team can draw up questions, queries, and suggestions on different topics and provide solutions to certain problems. 

Setting an agenda will also indicate exactly what procedures the meeting will follow. This will allow attendees and speakers to be ready for what lies ahead. Another great tool companies can use is meeting planning agencies. These professionals can take everything off the company’s plate and run the meeting from start to finish. 

Virtual National Sales Meeting

A virtual sales meeting is an easy and accessible way to have the entire team all on one call. By using the technology companies can save on excessive spending or time wasting due to traveling. The company can save money by allowing all attendees into a virtual world. 

Some key aspects of virtual meetings are to allow the team to have input. This can be to allow all members to ask questions when needed, or to give them access to a camera where they can still be individualized within a big team. 

Keeping energy in the virtual meeting can often be the leading cause of failure. Companies can focus on providing positive feedback, telling success stories, or having giveaways to keep the staff’s energy up. This will allow everyone to be attentive and take in all the information that will be provided in the meeting. 

In Person

In-person meetings are valuable for corporations when they want to address extreme problems that need face-to-face attention. Some corporations will use these in-person meetings to energize the team or provide resources or training that can only be done personally. 

Other than a virtual meeting, physical events do allow team members to connect and build strong relationships. The team can have open conversations with each other and the management without any virtual problems such as connection or technical issues standing in the way.

Tips For Creating A Productive National Sales Meeting

Here are 5 basic tips any business can use to improve their online or virtual sales meeting. 

  1. Start with energizing the sales team. This will activate all the team members to take in the knowledge and information that is shared. 
  2. Take breaks. Do not set long and tedious meetings without any resting periods. This will leave the whole team fresh. 
  3. Provide quality research to back the goals set for the upcoming time 
  4. Allow customers to provide input by giving them the microphone to speak. Let the customer explain the strengths and weaknesses of your sales pitch. 
  5. Accept and provide a space for the team to provide input and solutions to the problems. When teammates feel heard. They will work harder and provide better solutions. 

Should You Hire A Planning Agency For A National Sales Meeting? 

Hiring a professional team that can create a national sales meeting from the start is a great idea. These professionals know what works and how to set meetings up that show great results. 

Hiring a planning agency will take away planning stress, and will grand the team to focus on other more important tasks. The meeting agency will save the business time on planning as well as the small tedious tasks that no one can see from the surface. 

When Should You Hire A Planning Agency?

The perfect time to get a planning agency is at the start of planning a national sales meeting. This will allow the agency to understand the main objective of the meeting, as well as the tools and pathways for obtaining that objective. 

These planning agencies can use their skills to create the meeting that will have the necessary impact, handle the sensitive topics as well as energize the team to go out and reach every goal that is set. 

These agencies might cost a company some financial loss, but the gain and the high-quality meetings that they put together will be worth it for both the company and the members thereof.


What Is The Purpose of an Annual Sales Meeting?

The purpose of an annual sales meeting is to bring the sales team of the company together and to share the past year’s metrics and the coming year’s goals as well as how each and eerie member can achieve them. 

What are Example National Sales Meeting Themes? 

Popular themes are: finding your mojo, focusing on the future, and putting the customer first. A theme is a great way to show the objective of the sales meeting. This will also energize the team members by creating an expectation for the upcoming sales meeting. 

Final Thoughts

National sales meetings have been around in the business sphere for decades. This is not only a great way to communicate the teams goal for the year in one event, but these meetings can also assist in reenergizing the national team.

Companies can use meeting planning agencies to ensure that all the right steps are followed and that all necessary information and objectives are shared. These companies can be of great value and can ensure that any successful meeting, virtual or in person is of great sales success.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.