As in all industries, new and improved services and products are always up incoming. As industry leaders learn and grow over the years, new products will come to light. This will ensure that the products push the industry forward. 

Before a product can be launched, a checklist must be completed. If a company wants to launch a product, market research on the development must be done. After the research, all regularities must be completed which will ensure that the product is safe to use. Market analysis and product packages do play a key role in the success of the product. Lastly, all the important parts of the chain and fellow partners must be present to ensure that the right people see the product. 

The checklist is set to ensure a successful launch of the product. With all the administrative and regularities checked off, the company can focus on inviting the industry leaders to ensure that the product can be used exactly as designed. 

Regulatory Compliance in a Product Launch

The pharmaceutical sector is overseen by a plethora of rules, the major goal of which is to promote customer service and safety. These laws are an essential part of the pharmaceutical product launch checklist, guaranteeing that any product that successfully passes the mandatory tests is safe for consumption or use.

This is an essential pharmaceutical product launch tip since it protects against potential harm to people who consume or use it.

FDA Approval Process

Food and drug approval is a corporation that places aims on testing all products to ensure that public health is always protected. The FDA also is responsible for the marketing and manufacturing of different products which leads to a safer and more affordable system. 

Legal and Compliance Checklist

The legal and compliance checklist is primarily intended for the entity currently involved in medication or product development. This rigorous checklist ensures that all protocols have been followed, ensuring the enterprise’s and its members’ stability.

There is a significant distinction between FDA compliance and legal compliance, frequently the focus of their investigations. While the FDA is primarily concerned with the project, the compliance check investigates the company bringing forth the new product.

The Sunshine Act is an important consideration in the pharmaceutical sector. This act aims to increase transparency about the financial links between physicians, teaching hospitals, and makers of pharmaceuticals, medical devices, and biologics. This emphasizes the importance of organizations adhering to FDA recommendations and broader legal norms such as those set by the Sunshine Act.

Market Research and Competitor Analysis for Launch Success

Identifying Target Market Segments

A product is only as strong as its need in the market. While a lot of time and money is spent on the product and the launch, the need for it is of utmost importance. The company must aim to identify the market to which the product will provide assistance, or which challenges it will overcome. 

There are multiple steps in the market segments. The first step is to identify the market and audience that will benefit from the product. After clearly identifying the target audience, the company must aim to place the product in its sight. Awareness will play a key role in the success of the product. The product can be advertised virtually or in person. 

Competitor Product Analysis

The competitor’s product analysis aims to identify similar products launched by the competition. This will assist the corporation in identifying marketing strategies that will showcase the benefits and strengths of their product over their competitors. 

Check Out 7 Easy Steps on How to Perform a Competitor Analysis:

SWOT Analysis Checklist

SWOT analysis refers to focusing on specific parts of the launch and competitors’ focus points. This will allow the company to host a better launch party in specific areas if compared with industry competitors. 

SWOT analysis refers to the competition’s strengths, weaknesses, opportunities, and threats or specific market strategy. Through this method, the business can asses its own strategy and improve it where needed. Through multiple communications the leaders can provide insights and details on how to improve the services and products. 

Developing a Comprehensive Marketing Strategy

Product Positioning and Messaging

The product’s strength and pinpointing what makes the drug special. Companies will use this as a marketing technique to draw customers. The message the organization plans to draw customers must be simple to follow, differentiate the product from the competition, and inspire the target audience to take action and buy the product. The company can start promoting to interested consumers.

Marketing Channels Selection

Deciding the market channels is of utmost importance. This will ensure that the audience will be able to experience the product. Whether the product is advertised on TV or radio, some market strategies target social media, while others focus on word of mouth. The company must target the customer’s regularly used platform.

Launch Timeline and Milestones Checklist

After the marketing channels and research based on the audience are done, the focus can be placed on the launch. The organization will set a timeline with multiple checklists of what needs to be completed before the launch day. Here is a 22-step launch creating checklist:

The milestones play a key role in the success of the launch party.

  • Identify and state the target audience
  • Set a marketing strategy with set channels 
  • Date and time of the product launch 
  • Website and if needed app development to advertising the launch
  • All vendors are set and organized. This includes sound, food, cleanup, and other needs on the day. 
  • Set a day checklist. This will be a list that must be done on the day to ensure a successful launch day. 

Building Strong Partnerships in the Pharmaceutical Industry

Key Opinion Leader’s Engagement

The engagement with key leaders will add educational and social support. Most individuals will follow what the industry leaders say; thus, if the leaders support and speak at the launch event, the audience will follow. The key is to ensure that the key leaders have astonishing opinions on the product, which will ensure their engagement at the event.

Healthcare Provider Collaboration Checklist

Collaborating with other healthcare professionals can set the company ahead. While working with other healthcare professionals, the corporation can break traditional perspectives and ensure an improvement on their weaknesses by comparing it with other healthcare professionals. 

Designing Effective Product Packaging and Labeling

The product can be of high value to the target audience; however, if the packaging is blatant and does not pull the target customers’ attention, the product will not benefit the customers. 

Packaging Design Considerations

The product and the package must both be representative of the corporation’s brand. The packaging will be directly linked to the company, and keeping it simple yet intriguing will ensure that the customer can connect the product with the company. 

When considering the design, companies must remember to put the customer first. What would draw the customer’s eye to the product, and how will the packaging make the customer feel? Packaging will play a key role in the success of the product.

Regulatory Labeling Requirements Checklist

Every industry has specific detail that must be placed on the product. The ingredients and the usage of the drug are of utmost importance. The FDA has set requirements for packaging any product or drug. All requirements are different, and the organization must ensure that they follow the correct procedure. 

Streamlining Distribution Channels for Maximum Reach

Identifying Distribution Partners

The distribution partners are the companies that will sell and advertise the products. These companies are the frontline of the selling process, and they will place the products on their shelves. Companies must ensure that the distribution partners have the knowledge to educate the costumes on the product.

Supply Chain Management Checklist

The pharmaceutical event management process begins with the producers and ends with the distributors. The product’s integrity is protected throughout the whole supply chain, as each component contributes considerably to the end product’s success.

Maintaining seamless communication across all chain segments is a critical component of pharmaceutical event management supply chain protocol. This involves assuring a steady supply of the materials and products required to maintain rigorous quality requirements at all stages.

The company’s principal goal is to provide the customer with a pure, high-quality product. As a result, preserving the integrity of all portions of the chain is critical to providing an extraordinary product to the end user.

Post-Launch Evaluation and Continuous Improvement

Corporations can evaluate the successful product launch through questionnaires to all attendees. The post-launch evaluation will be used to observe the shortcomings and weaknesses of the party, product, and organization. All events will have weaknesses or faults, and companies can evaluate them to ensure that they are improved and fixed before the next launch.

The same focus must be placed on the product. If any side effects or problems occur, the company must fix them as soon as possible. This will ensure high quality and improve productivity at all times. 

Performance Metrics Monitoring

The team will now set its sights on the product’s success rate and performance. This will ensure that all the hard work that has been done leads to high sales and usage of the product. The monitoring focuses on sales numbers, reviews, product placement, and distributors. Some might find that the product packaging is at fault, which then can be fixed. 

Post-Launch Evaluation Checklist

The post-launch evaluation focus on the product after the release. The review of sales, comments, and production are all accounted for in the post-launch evaluation. The evaluation will provide the team with information on whether the product is doing well, what must be improved, and the customer’s experiences with it. A consistent evaluation will lead to a growing product that will improve. 


What Should Be Included in a Product Launch?

A product launch is used for advertising and showcasing a product directly to the target audience. A successful launch has a set date and time, with guest speakers and industry leaders present. On the day of the launch, companies must ensure that the attendees understand why they are present, and the company must have as much information available for them at all times. 

What are the Five Essential Factors for a Successful Biopharma Product Launch?

Five critical elements are instrumental to successful pharmaceutical meeting planning, with the first being detailed preparation and audience-centric research. Post this research, an organized framework is necessary for setting a date, time, and deciding on the type of product launch event.

It is then incumbent upon the organization to ascertain that all planning aspects are duly completed, ensuring that the product, event, and guest speakers are all in harmony with the company’s core values. The presence of the right team is vital, along with ongoing evaluations to guarantee that the product meets its intended objectives.

These steps epitomize the essence of a successful pharmaceutical meeting planning strategy, ultimately leading to an effective product launch event.

Final Thoughts

Product launch parties can be intimidating events to plan. However, the focus should always be placed on the audience and the product itself. The product is there to ensure that customers are better off and that the problem it set out to solve can be fixed. 

The corporation can use multiple checklists to ensure that the event is consistent with the goals created. As the checklists are completed, the company moves closer and closer to launching a successful product

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.