The focus point of any meeting is the build-up, planning, and execution thereof. Organizers, staff members, and business managers all aim to build the perfect event that all attendees will remember for the rest of their lives. The event itself is important; however, the information that can be obtained after the event can play a key role in the company’s growth and improvement in the future.

Post-meeting surveys allow the team to extract information from the attendees and organizers about the strengths and weaknesses of the meeting itself. This will allow the team to improve its systems and structures for future events. Companies can use open or close-ended questions to obtain valuable answers. The meeting agenda must be determined beforehand. Other formats such as multiple choice or the Likert scale, will ensure accurate and precise information from the meeting attendees.

There are many different methods of obtaining information about the participant’s experience. The company should thus focus on their type of question to ensure that they can acquire the information that will have the biggest impact. This will directly add clarity to the question and will directly impact the answers that the attendees provide, ensuring successful future events.

What are Post Meeting Surveys?

Post-event survey questions are setup questionnaires and surveys that must be answered after a meeting has ended. The main aim of these post-event questions is to obtain information based on the experience of the meeting from the attendees.

These questionnaires will provide the team with information on the meeting’s positives, negatives, and weaknesses. The knowledge that is obtained from the surveys will provide the team with focus points that will improve future events.

Benefits of Conducting Post-meeting Surveys

Post-meeting surveys provide some of the best feedback that the team will be able to obtain. event attendees will have a fresh mind straight after the meeting and can recall every area or concern they experienced during the meeting.

Not only does it provide accurate information based on the time passed from the meeting, but the team will also be able to extract valuable information from the attendees based on the event itself. The company can use the information from the attendees to improve future meetings and experiences.

Types of Post Meeting Survey Questions

There are multiple options that the team can use to gain information from the event attendees. The type of survey and the types of questions will impact the type of information the meeting attendees share. The post-event survey questions feedback can be obtained through open-ended questions, multiple-choice polls, or other broad questions and evaluate employee level of satisfaction.

Open-ended Questions

Open-ended question focus on the attendee and their experience. These questions acquire long answers covered in the opinion of the attendee. The team can ask open-ended questions such as why, what, and where. Open-ended questions allow the individual to share deeper information than normal close-ended questions.

Close-ended Questions

Close-ended questions have a predetermined answer to them. Simple answers such as yes and no, or a questionnaire with multiple choice options are examples of close-ended questions. The focus of close questions is to obtain quantitative data, which can be used for percentages, statistics, and other forms of data.

Rating Scale Questions

The rating scale is a list of close-ended questions that aims to evaluate the customer or event attendees’ responses in the form of rating a specific product, event, or service. The questionnaire will have a set of questions and the individual filling it out, must rate the service or meeting according to their own experience.

Multiple-choice Questions

A multiple-choice questionnaire provides the participant with a few options that they can choose from, for a set question. This is one of the most used forms of survey where participants must choose one or more options that correlate the closest to their experience. The multiple-choice question used in the survey will set the foundation for the information that the participants will provide.

Likert Scale Questions

The Likert scale is a psychometric scale where participants will choose whether they agree or disagree with a set statement. Rather than yes or no, the team can obtain information based on how much the participant agrees with set phrases. These surveys measure the participant’s attitudes or negative feedback over a close-ended question.

Best Practices for Creating Effective Post-meeting Survey Questions

Surveys and questionnaires can be effective, assuming that organizations set them up correctly. The information and feedback that surveys provide can be of great importance for the growth and improvement of the planning and hosting of the next meeting.

Keep Questions Concise and Clear

The pollster, an individual who creates surveys, must create clear and concise questions. these surveys can be for multi-day, hybrid, or in-person events. If the question is clear, the participant will know exactly what the question is asking. There will be no confusion which will ensure accurate information from the participant.

Avoid Leading or Biased Questions

Post-event survey questions are created to obtain the participant’s true experience or thoughts on a set meeting or event that occurred. Avoid leading or biased questions that are set for specific answers. The questions must be in such a way that the participant can honestly state what they have experienced. The team should steer away from encouraging or prompting any specific answers.

Use Appropriate Language and Tone

Appropriate language and tone will create a clear understanding of the questions. The main aim of the language used within surveys is to provide the participant with a clear question that they understand. Confusing language and tone can influence the participant, leading to inaccurate information.

Cover all Relevant Topics

The post-even survey must be set up to acquire information on specific and relevant topics. The aim is to provide multiple questions on various topics to obtain as much information on the entire meeting and not solely focus on the strengths or weak areas of the meeting. The future event success can be influenced through effective post-event feedback.

Check Out 7 Tips for Good Survey Questions:

Tips for Administering Post-meeting Surveys

Timing of Survey

The timing of a survey plays a key role in the effectiveness of the questionnaire. A survey completed too early will lead to misinformation and a lack of the entire results of the meeting. The attendees will only have a set amount of information and experience, which will be caused by early completion of the survey.

A late handout and completion of the survey can lead to a lack of crucial information. In the modern age, individuals are bombarded with information. While every company is fighting for attention, the attendees will have forgotten the important parts or specific topics within the meeting if asked to complete the survey too late. Thus leaving the questionnaire with misinformation or a lack of complete experience.

Mode of Survey Administration

The mode of post-event survey administration refers to the method by which the attendee or participant will complete the survey. There are two main approaches to administering a survey. It can either be done with a personal approach or a self-administered approach.

A personal approach refers to face-to-face interviews or calls. This approach can be done with a single person or in groups. A person will ask the questions or read the statements depending on the type of questionnaire, while the attendees answer directly to the interviewer.

The Self-administered approach refers to individuals completing the questionnaire on paper or online on their own time, with no one around asking or assisting with the questions. These surveys ensure that there are no influences from an outside source and that the participants can answer honestly.

Response Rates

The survey responses rate is the number of participants that attended the meeting as to the number of participants completing the surveys. A higher response rate will provide the team with insightful feedback and a broader perspective and information on specific areas.

Analyzing and Utilizing Post-meeting Survey Data

Data Collection and Analysis

Data collection is the method of retrieving the surveys that have been answered. The step includes asking the participants to hand the questionnaires and surveys in. All the surveys will be placed together and analyzed.

Corporations can use different apps or analysis structures that will summarize and create different categories for the survey. Manually the team can focus on the answers from all participants to obtain an average answer. This will determine how the entire group felt about a topic, presentation, or data given to them.

Identifying Areas for Improvement

After identifying specific areas or topics that participants complain or feel uneasy about, the team can change the course information or the method of communication to ensure that the meeting is a success. The key is that all attendees understand and engage in the meeting, and by improving the communication and data, the objective can be reached. Employee engagement can be improved through a team meeting. Constructive feedback can be obtained through broad questions which can improve virtual events or in-person events. 

Taking Action Based on Survey Results

Surveys provide key information based on the meeting structure, delivery, and other areas of the event. However, the information will be worthless if the tea does not use it to change its strategy and presentation accordingly. Ignorance will lead the meetings to stay the same, while the opportunity and information can be used to grow and improve the next meeting or event planning.

FAQs

What are Good Survey Questions to Ask After a Presentation?

Good questions to ask for a post-event survey are based on the information that the company wants to obtain from the participant. The type of feedback the company aims to receive to ensure future productive meetings can play a key role. Open-ended questions tend to administer information based on personal experience and emotions around the meeting. While close-ended questions will provide more general information based on specific areas.

Here is an example:

– The presentation materials (slides, handouts, etc.) were well-designed and visually appealing:
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

What are Good Huddle Feedback Survey Questions?

Some of the best questions to ask include the 3W’s. What, why, and where. These questions will open the conversation where participants can share valuable information about their experiences and opinions from the post-event surveys. The survey participants must be free to provide constructive feedback and the level of satisfaction that they felt throughout the contact event. 

Final Thoughts

Businesses and team managers can create a great event by simply making use of post-event surveys. The team can have direct access and collect feedback from the meeting participants on their experience. Another benefit is that the team can adjust and change the structure for the next event to ensure a clear and concise meeting from which every attendee can participate and learn.

All team meetings should include a set post-meeting survey. With this method, the team can gather feedback and obtain the experience the team had within the meeting. If there were miscommunications or a specific negative, the manager can improve and ensure growth in the next meeting. One set of surveys can change the direction of any company.

Sabine Ghali

Kelly Murphy

PRESIDENT & FOUNDER

Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.