The benefits of events have changed over the last few decades. Companies can now use events to reach a wider audience and have a bigger impact on their target market by simply hosting and running events.

Events can come in multiple forms and sizes. The types of events can be determined by taking certain elements and factors into consideration. The type of audience or location can play a role in deciding on a certain event. Another factor is the aim or goal of the event. Events such as educational, corporate, entertaining, and sports events can ensure growth within the company.

Companies and event managers can spend hours determining what event type would best suit the goals and objectives of the company. However, they can speed up this process by knowing what events exist. All events produce networking opportunities, and companies can ensure that their event produces more than what we expected. 

Events have taken a different form in the last few years. Companies can now make use of a virtual event, in-person event, or hybrid event. Each of these options provides different benefits thus, choosing the form can impact the audience and reach or the format of the event. Event planners have created the template for team building events or business events through their event management software to ensure that the events industry fulfills everyone’s goals and achievements. 

Corporate Events: Boosting Business Success 

Corporate events are an effective way of communicating or connecting with either employees or customers of the business. This will ensure direct communication with the target audience, which can be done virtually or in person

The goal of a corporate event can change from company to company. The first objective can be to communicate straight with the employees. This can be board members, sales teams, or other forms of employees

Objectives such as introducing a new product or service, adding more value through the company, or dealing with conflict among staff members. A corporate event is a great way to connect with the team. Individuals can learn and grow into a team through the use of events. 

A corporate event ensures direct conversations with current and potential customers. 

Companies can advertise, communicate and find feedback by hosting events. There can be a variety of goals both internal and external. The company must identify and set the goal to ensure a successful event. 

The benefits of a corporate event are to boost sales and revenue or to create a deeper insight into the company for clients and customers. Within the company, some benefits are the creation and improvement of company culture or team building. There are multiple benefits to corporate events. A team-building event can come in various forms. However, leaving the employees with memorable experiences will allow them to build new skills.

Determining the event to use is of key importance. Some businesses decide on a conference to provide insight to the customers, while other companies choose trade shows and or seminars. For internal meetings and events, businesses can choose between team building and retreats, smaller educational conferences, or incentive events to ensure a strong and motivated event.

Social Events: Bringing People Together 

Social events are to come together of a group or individuals, invited by a host to celebrate or socialize at a set time and date. These events create a time when individuals can communicate their likes and hobbies. 

These types of events can be used to bring awareness to a social circle of a certain problem, a traditional topic, or a certain occasion. These events are a practical way of bringing people together to communicate or celebrate different achievements. 

There are multiple events to choose from. The organizing team can use these events to connect a group of individuals based on a desired outcome. 

Social events are playing a crucial part in society today. With the online era among us, and online occupations taking its place, humans have less time to socialize and connect. These types of events ensure that people have time to relax and connect with others.

Social events can be used by corporate businesses. A social event will allow the team to let their hair down, and enjoy outside-the-office conversations. It will create a space where employees can get to know each other on different levels. Which will enrich team culture and build teamwork.

Check Out Event Design Ideas: Playing with Opposites:

Fundraising and Charity Events: Making a Difference 

Fundraising and charity events’ primary aim is to raise awareness of certain problems or solutions that an organization faces. These events show the difference the company wants to bring into the world. A fundraising event also aims to raise finances to fix certain problems or build up solutions that the organization can do by itself. 

The benefits that fundraising and charity events bring can have an impact on the company and organization. The first benefit is raising awareness and building a network that will support the cause of the organization. Planning these networking events is some of the events industry’s toughest due to the variety of guests that attend.

The event will ensure that individuals, groups, and other businesses can see the clear objective and goal that the charity presents. Another benefit is that the event shows the organization’s commitment to the cause. Others will observe the passion and goal, which would encourage a commitment and connection to the goal. 

There are a variety of ways companies can incorporate charity and fundraising events. By simply observing the target audience’s hobbies, the organization can host an event in line with it. These events can be as simple as a golf day, or as complex as a running event. These events can occur online, or in person, depending on the target audience. 

Sports Events: Engaging Fans and Athletes

A sports event refers to a competitive event where teams or individuals compete for a prize. Corporate bodies use these events as a gathering for groups to ensure an outing where they can enjoy teams competing. 

Not all sporting events are solely based on competition. Companies can host an event that focuses on a friendly group of people enjoying different sports without crowning a winner at the end of the day. This will allow attendees to dust off their sports shoes and enjoy a day out refreshing their high school skills.

The primary goal of a sports event is to bring people together. Sport is still one of the top events that will connect groups. Individuals will stand together, supporting their teams through the ups and downs.

Organizing a sporting event can be a difficult task; however, if the goals and objectives are clearly stated, and all the other administrative work is in place, companies can host a successful event.

These types of events consist of any sport, either a group or individual competitor, that plays or competes for a trophy or fun. Golf events, fun football or baseball matches, or charity tennis matches are all examples of sporting events. 

Entertainment Events: Showcasing Talent and Creativity 

Companies can make use of entertainment events to provide teams, organizations, or customers with entertainment. This can be through a performance by an artist or an event where the team members can showcase their talents or creativity.

Corporate organizations can capitalize on these events when they want to provide the team with downtime or treat clients to a concert to show their appreciation of commitment and dedication to the company. These events can have multiple goals but the customers or audience determines the success.

These types of events must have clear goals. The aim of the event must be set before the planning can start. Event goals can be as simple as treating the audience to a relaxing time out. Or bring awareness to a certain topic or idea that will ensure company growth. 

Entertainment events have more expenses connected to them due to the mere fact of simply hosting entertainment. These types of events can promote ideas and awareness. However, the main focus and aim should be to ensure that the audience or guests feel appreciated for their support and loyalty to the business. 

Educational and Training Events: Empowering Minds 

The educational aspect of events can have a negative connection to them. However, companies can make use of these events for two main audiences. The first focuses on employees and empowering them with new methods and products. Or educational training for customers to better understand certain products, company values, and insights. 

There are 8 types of different educational learning events that corporations can make use of. The type of event that the organization decides on, is determined by the goal. Using guidance or imitation will allow the audience to reach success through the use of similar methods or tools. 

While this can work for some parts of the audience, another method is to allow them to experiment and use their creativity to build an understanding of the content of the event. While the content is important, organizations must emphasize how they share information and education.

The primary aim of training sessions is to ensure that the audience leaves with valuable input and information. The focus should be placed on the audience at all times. And if the company can plan and organize the event around the audience, the opportunity for a successful event is higher. 

Hybrid Events: Combining In-Person and Virtual Experiences 

Hybrid events focus on the benefits of both in-person and virtual events. This is to ensure that customers all around the world can join in on the event. Even though hybrid events can cost more financially, the benefits are great. 

Companies must adjust their events to fit with the virtual competition that the 20th century adds. The business can use hybrid events to set itself apart from other competitive companies in the same industry. 

Benefits such as availability and sustainability are attractive to any company. The amount of data that companies have access to, rises drastically with hybrid events due to the number of customers and their demographics of them.

types of social gatherings

Tips for Choosing the Right Type of Event for Your Needs

The type of event can have an impact on the goals set by the business and what the expectations are from their customers and attendees. Thus, deciding what event will best suit the idea and objectives can save the business time and money.

Companies can start by viewing available venues. The venue must accommodate the audience and type of event. Sports events, will need a different venue than a business conference. 

Another tip for choosing an event is to observe the necessary services and vendors needed to host an event. Some events require food options while others a set of music or a stage for entertainment. The services and space must be adequate for the event. The correct services will ensure that hybrid and online events run as smoothly as possible.

The theme of the event can be the deciding factor on which event to finally decide on. The design and concept of the event must fit the type of event. The company will choose a theme to best advertise its goal and company brand. The theme will ensure that the audience knows exactly why they are attending. 

Lastly, companies can consult corporate event planners. An event planner will know the best event that will suit the planned goals and desired outcomes. The event planner has the connections and the event management software to ensure that the business events will be created to their desire. This can be virtual events, team building events, or any other community events the company wants to host. 


What Are The Five Major Types of Events?

There are various types of events that companies can choose from. Education, entertainment, sport, fundraising event, and business event.

What are the 4 categories of Events?

The four categories are corporate events, social events charity events, and networking events.

What Kind of Gathering is a Corporate One?

Corporate gatherings refer to the gathering of team members, employees, and management within a corporate company. These conferences focus solely on internal individuals of a business. 

What are Unique Event Planning Names?

Unique event planning names can be a wordplay on the type of events that they enjoy planning. Other unique names can focus on the solution that companies solve.

How are Special Events Defined? 

A special event’s primary aim is to celebrate or raise awareness. Businesses use these events to ensure that the audience and attendees know that the event only occurs when a certain situation comes to the surface. 

Final Thoughts

Planning and hosting an event can create stress for a corporate team, however, once the company identified the goals, the type of event will reflect itself. This will release stress and planning since the decision should reflect the goal and the type of event. 

Companies can use corporate event planners for any of their events. This will ensure that the business saves money and time. Leaving the planning and building of their ideal event up to the planners. While event planners can save the company time and money, allowing internal staff to create major events will empower them. Events will have an impact on your customers and staff members, thus using them will leave every attendee feeling inspired and ready to add value to the company

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.