Creating an event can be a tough task to fulfill. Many businesses will use internal staff that has no experience or knowledge of events to plan, host, and evaluate the entire event. Thus leaving the event with holes or a lack of the right equipment.

Many companies ask the question:” Why hire an event planner”? The answer to this question is both simplistic and straightforward. A professional event planner will know exactly what type of event to create for the company’s needs. They have the expertise to plan and create the best event with all the necessary equipment to lead to a successful event.

Professional Event planners know the event industry from the inside out. These individuals will bring their expertise and contacts, allowing the company to save time, money, and trial testing. The planning organization will provide a service allowing the entire team to focus on their necessary tasks and objectives.

Why Is Event Planning Important?

Event planning set the foundation for the rest of the event. The planner must create a blueprint that will be followed to ensure that the entire event is a success. Thus proving that planning is an essential part of an event.

Planning will provide the team with clear goals, objectives, and tasks that must be followed to ensure the event succeeds. Planning will allow the team to follow a course set by the team to ensure that they do everything necessary and follow the plans to provide the company with a successful event.

Check Out What Is Event Planning?:

Why Hire An Event Planner?

A professional event planner or organizer will create, build, run, and evaluate the post-event feedback for the company. The organizer will be in charge of the event, taking full responsibility for creating the ideal event.

This will free up time for the employees and allow the planning team to create an event according to the company’s standards and goals. These planning organizations know to create the perfect event, using all their contacts and information to build a meeting according to the desire of the business.

Avoid The Stress

Hiring an event planning company will reduce the stress on the internal team. The team will have more time and less stress to complete tasks and objectives that the company gave them according to their event type. The event process will add extra stress to any individuals; this, however, is a normality for planners due to their regular time spent on the event planning process.

Event Planners Have Experiences

The advantage for event planners is that they have experience. These individuals and teams have all created many different events, which provides them with industry knowledge; the planners know the ins and outs of events and have the experience to create any event with all needed equipment, strategies, and vendors in record time.

Planners Have More Networks Thus Having More Choices

Event organizers have built connections through every event and meeting they prepared. These individuals know exactly what type of venues, vendors, and equipment to use and, more importantly what organizations and businesses to use to ensure a successful event. These teams have the knowledge and the connections to build the perfect event with the needed companionship to ensure that it is a great event.

Works On Your Budget

An event budget is a document that provides the planning team with financial information. The document will state where and in what area a specific amount of funds are allocated. The planning team, however, can adjust and change this document to ensure that the company has the correct amount of funds available for each area. The allocation is important; thus having a team to assist will be key.

Better Negotiation Skills

Organizers are well aware of the hardball and tough negotiation skills that will be needed to build an event. These planners have built the repertoire and skill t negotiate and organize according to their necessities. This event skill can be used for specific requirements or corporate event planning. 

Works Well With Timeline

Time management is one of the most important skills an event planner must acquire. This will allow the team to plan and create a project within the time limit set by the organization. The team will have to complete multiple tasks with tight deadlines to ensure the event is ready on the planned date.

Organized By Using Checklists

Creating checklists will be second for event planners. These individuals will have a layout and plan that will be placed within a checklist to ensure that all the planning and arrangements are done accordingly. The checklist will have the event details planned out thoroughly. 

Stays with The Team Until The Day of the Event

The planning of the event is only the foundation. The planners must stick with the organization to ensure that all the planning and scheduling fall into place. By adding a helping hand, the planning team can add more value to their customer.

Event Planners Works with Creative Solution

For every problem, there are many solutions. Planning teams know this very well. These teams make use of creative solutions to ensure that all problems are solved. The team has the knowledge to work through a problem to ensure that the spectacular event ends as a success.

Follows Your Brand Marketing Guidelines

Every well-established company must have a brand identity. This refers to the company’s colors, symbols, and many other factors. The company however must stick with its brand marketing to ensure that all potential attendees and customers can identify their company. This will allow the customers to connect the brand marketing to the company brand.

How To Choose The Right Planner For Your Event

Many steps will assist the team in determining the best event planning company for the job. The focus should be to have a planner that will be able to follow instructions and create the ideal event. Another factor is communication. Can the two parties communicate clearly and consistently?

The last factor is whether the two parties can enjoy the time together. There will be a lot of time spent planning the event. The teams must enjoy each other’s characters and personalities. Companies must determine what type of event they want to host. If pharmaceuticals are the event type, the company must find an event planning team that can host a successful pharmaceutical event.

How Much Do Event Planners Charge?

There are two options for an event planner. One is an hourly rate, where they only charge for the hours they work. Or another option is to pay for an event rate. This will be paid to an event planner for completing the entire event’s planning.

What Can Conference Source Do?

Conference source is a team of professional planners that can bring any event idea to life. The team takes pride in its effectiveness in completing and hosting quality events. The team will create the perfect event from scratch, which will allow the customer to sit back and enjoy the journey of planning an event.

The team has expertise in pharmaceutical event planning and can provide any company with valuable pharmaceutical event tips to host an event.


Who is An Event Planner?

Most corporate event planners do not have set qualifications and diplomas. These professionals do have experience in planning and hosting successful events. This is not to say that there are no qualifications behind a successful event planner.

What Should Be Your Expectations From An Event Planner?

Clear, concise, and constant communication ensures that an event’s planning is going according to the plan. The expectation should be that the event planner is working on creating the ideal event according to the company’s goals. The job of event planners can include event registrations and determining reliable vendors. By simply hosting vendor meetings, the team must identify which vendor pricing and services will suit the larger event. 

Final Thoughts

There is an opportunity for event planners to create, build and run events across many different industries. These teams have the experience, knowledge, and passion to create events according to company goals and guidelines.

An event planning organization has the methods and tools to enhance any event. The key, however, lies in the organization that wants to hire a planning team. External planners can change all events that any business wants to host, the key is to step out and ask for their assistance.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.