Events are a magnificent way that companies can educate and inform their employees. The event will allow the company to identify potential customers or clients passionate about the company. The corporate events can reach these customers directly, allowing the team to identify specific customer questions and concerns.

Some companies need help identifying the benefits of events due to using internal employees to create the ideal corporate events. Corporate event planner companies have the ability and the knowledge to build and create an entire event for a business. These organizations will be able to host the event for the company.

The business will have complete control by stating what they want and how the event should be run. The logistics, planning, and creating will then fall on the corporate event planners to bring the entire planning process to life.

Overview of What Is Corporate Event Planning

Corporate event planning is an individual’s occupation that devises various events for corporate companies. These events include meetings, launch parties, conferences, team-building experiences, etc.

It is the corporate event planner’s responsibility to create multiple corporate events planning checklists and build the perfect event according to the company’s goals and desires of the event. The planner will work with multiple teams and vendors that will assist them in producing a magnificent corporate event.

Benefits of Hiring a Corporate Event Planner

An event planner is an educated and connected planner who can advise and assist a corporate business with the necessary information and direction. The planner has the experience to identify key factors and solve recurring problems that pop up gently and ordinarily.

An experienced event planner will have the network that some corporate companies need. This means the planner can identify and book venues and other external teams to provide a great platform and base for the event.

Brief on Services Offered

There will be a difference in services provided by various corporate meeting planners. The base, however, will stay the same for many of these individuals. The planner will start by identifying and creating goals and objectives for the company. The goals and objectives will align with what the company wants to achieve through the meeting. Increasing sales, educating customers, or widening the reach are all great goals for a corporate event goals.

Setting a compelling event budget for virtual events or physical corporate events is another service the planner offers. The team will identify the type of event needed, which will indicate the direction of the expenses. The corporate event planners will have a layout of different budget formats for various events.

On-the-day services can include running the entire event. The corporate event planners will coordinate the event to ensure that keynote speakers and the audience know where to go and what to do throughout the event.

Some planners include a post-event service where they evaluate and examine the event’s success. The post-meeting evaluation will consist of multiple attendees’ and planners’ feedback. To provide clear feedback and problem areas the company can work on.

Corporate Event Planning Services

The following are some basic services a planner will provide to a corporate business when they build a corporate event. These can be social events, intimate events, marketing events, and themed parties for the corporation. The planner must stick to the tight budget to create the perfect meeting for the business. 

Venue Selection and Management

Planners will have the best connections and venue options for corporate meetings. These individuals have worked with various venues and will be able to identify the perfect venue for the type of corporate event.

The planners will be able to advise the company on on-site locations that are not of great quality and which corporate events will be best suited. The planner will also be able to find a venue if a suitable venue sourcing is outside their networking framework. The event requirements must be considered when the team evaluates the venue in the follow-up.

Catering and Menu Planning

Catering for a meeting can be a difficult task. With individuals’ wide range of eating habits, companies will need help finding a perfect meal for their attendees. The planners will produce a group of catering staff that will be able to identify and build a menu suitable for the entire group.

The catering staff within the planner’s network will be reliable, and the corporate company will not have the stress factor of whether the caterer will deliver the quality they agreed on. The planner will only work with a catering staff that can provide and create the specific menu the corporate company desires.

Check Out 11 Creative Catering Ideas To Make Your Event Memorable:

Entertainment and Guest Speakers

Identifying and arranging a great line of keynote speakers will take much work. Identifying guest speakers is easy, but acquiring them and creating an agenda for the event to fit the entire list of speakers will take some experience.

Planners can create the necessary documents and presentations to present to potential speakers. This will assist the team with important information and detail to reach the desired outcome.

The planners will be able to create a fantastic atmosphere at the event through entertainment. This will include music and guest speakers throughout the event. Creating an atmosphere will add significant value to the entire event.

Event Branding and Marketing

An event marketing plan must be developed for the event. Many companies use previous event marketing strategies and methods to advertise and share their corporate events. This can be ineffective due to the need for more information or their platform.

Planners will evaluate and decide the target market, which will dictate the social platforms they will use to share the event with potential attendees. The planner will have their event team create branding to ensure attendees and speakers can identify the event. This will be connected to the company branding, drawing the attendees back to the corporate company.

Event branding can include a specific social media name or an event website that will provide the attendees with information based on the event and, if needed, any future events. This will increase the actual effectiveness and reach of the event through event marketing.

Event Logistics and Coordination

The event logistics and coordination focus on the planning and arrangements of the entire event. This section is where many internal corporate event planners need help to succeed. The logistics can be overwhelming and require the planner to use their organizing skills to keep track of all the logistics.

Due to their experience, planners have built the best systems and methods to track and follow the logistics. The planner knows what has been done and what tasks lie ahead. These tips and tricks can only be accumulated through years of experience.

Why Choose Corporate Event Planning Services

Many reasons will support corporate companies’ decisions when deciding on a planning service. These event management services will reduce stress and give the employees free time to focus on their jobs and tasks that fall in their job description.

Experience and Expertise

The first benefit of an event planning service is the experience and expertise that comes with these teams. The planner has built the necessary skills to avoid simple and common mistakes. The expertise will allow the planner to save time and energy on tedious, simple, time-consuming tasks.

The expertise will give the planner the knowledge to divide tasks according to their importance. Not all tasks are equal, and expertise will allow the planner to divide and conquer the essential tasks before fighting the tedious objectives.

Reputation and Client Testimonials

Corporate companies must identify and work through testimonies and the reputation of the event management service. The client testimonies will display the satisfaction and effectiveness of the planning team.

The company will be able to identify evident problems and difficulties throughout the planning and the event day. These problems might be easy to conquer. The company will be able to address these problems and issues in an interview before they sign and partner with the planning service provider.

Communication and Responsiveness

Communication is one of the high-priority skills that every meeting planner must have. The skill will allow the planner to communicate consistently and directly with every team.

A strong planner will raise and communicate problems and issues when they appear to ensure that the team will solve them. The longer the planner waits, the more significant the impact on the corporate event.

Communication and responsiveness walk hand in hand. The planner must be able to respond in a quick and orderly fashion. When the company requires changes or information, the planner must react in an adequate amount of time.

Customizable Event Planning Options

A strong corporate event planner will have the ability to provide a company with clear customizable event options. These options will target specific needs and desire the company wants to achieve.

A customizable event planning option will display the strong options and characteristics of the planning team. Every opportunity should be adjusted according to the corporate company. This is important because event planning options sometimes only fit the company’s goals.

Competitive Pricing

Companies must compare pricing for the different event planning services. Higher prices may not indicate better benefits or more experience. The pricing is a good start regarding what the event management service can provide for the corporate event.

Corporate Event Planning Trends to Embrace

Every year new trends come to light. This is no different in the events industry. Planners can adapt and change their event strategies due to the presence they have n the industry. This will allow a corporate company to embrace the trends and create an event to draw attendees.

Innovative Event Technology

Innovation in the technological sector boomed in the last few years. What many deemed impossible, the techno sector passed as durable. The pandemic has wholly changed the event industry; many adapted and changed their strategies.

Online and virtual events have taken the industry by storm, and many planners have refined their abilities and skills to fit this trend. Event planners can use the technology to benefit the company by running hybrid events and allowing guests to enjoy the event in person or virtually. This will increase the reach of the event and will allow companies to broaden their target market.

Sustainable Event Practices

Sustainability and environmentally friendly equipment and products are crucial when reaching younger audiences. Generation Z is well known for its stance against waste and global warming.

The planners can use sustainable products and event management services that will allow the company to save and protect the planet in the long run. This will draw an entirely different group, increasing the effectiveness and audience.

Sustainable and greener meetings can have a different look; every corporate event type will be adaptable to fit this specific desire. The planner must find sustainable-focused vendors to ensure the meetings and events falls into sustainable meetings.

Personalized and Unique Experiences

Creating events for the masses will leave individuals at the event feeling underwhelmed and bored. The planning service must create an event to produce a personalized experience for guests joining the meeting.

This can be a difficult task, and the corporate company and the planner will have to brainstorm and find creative methods to grow the personal experience of every attendee. This can be done through product handouts, breakout sessions, meeting rooms, and many other ways.

Experiential Marketing Approaches

Marketing is all about reaching the target audience. It falls on the planner’s shoulders to create a marketing strategy to produce the desired results and clicks for the corporate event to succeed. The target market must attend the event, which can only be done once the message is on a set platform.

There are a variety of experiential marking approaches, and all have a set group of benefits. The planner must, however, determine the most effective strategy for the company and event to produce the desired outcome.

Successful Corporate Event Planning Portfolio

A portfolio is a document that displays the history and successes of an event planning service or a professional planner. This will allow corporate companies to witness and evaluate past and other events and experiences other companies have been through.

Highlights of Past Corporate Event Planning Projects

Professional event planners must create a portfolio highlighting their past successful events. This can include small, significant, or unique events convincing the corporate business to work with the planner. The highlight must, however, be diverse and display various events that the planner has successfully executed.

Key Features and Outcomes of the Events

A portfolio should not only be filled with happy customers and past events. The key is to use a set of key features and outcomes that corporate companies can expect from the corporate event planning company. This will allow the companies to identify key features that align with the event’s values, direction, and aim.

Client Satisfaction Testimonials

A page or section filled with client satisfaction and testimonies will always increase the chances of a corporate company using corporate event planning services. The corporate business will be able to identify other big corporations that took the leap and experienced the benefits of using an external planning service.

Testimonies can include pictures, a paragraph of positive words, or a video (digital) that will confirm the memorable experience the company experienced. This will have a massive impact and sway the company to use the planners due to others providing positive feedback. The planner can add company contact details to display their trust in their testimonies. A corporate business can contact and test the testimonies if needed.


What Are Corporate Events?

Corporate events are meetings or conferences for the company’s employees, customers, or clients. The event will be sponsored by a partnering company or financed by the corporation. These events include conferences, meetings, product launches, webinars, or team-building events experiences.

What Are The Best Event Planning Companies To Work With?

No set company stands out among the rest. The corporate company must identify clear goals and values that they will use to compare event planning companies with.

Conference source, however, is well known for their excellent service, production of high-quality events, and post-meeting evaluation.


Corporate event organizer jobs can be of great benefit to a corporate event. Producing, planning, and using their expertise to create the ideal event that every business desires. The planner will use their experience to identify goals and create an event that suits the desired outcome.

Conference sources can fulfill any corporate company’s desire for a quality event. The team has the expertise to build the event according to the desired outcome. With a strong team, Conference Source can construct any event type.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.