Pharmaceutical companies tend to plan and host meetings and events through internal employees. This can lead to a strenuous and stressful employee overcommitting to a more complex task than planning an ordinary meeting.

Pharmaceutical meeting planners can bring a small idea to life. These professional planners take pride in their skills, providing the platform to assist in organizing and hosting a meeting for any company with every meeting type.

Companies can increase their meeting success rate by simply using professionals. The professional will add insight and ideas and can use the network they have built over their career to create the best event for the pharma business.

Pharma Meeting Professionals

Meeting professionals come in all shapes and sizes. These individuals take pride in their ability to organize and arrange different formats of events in multiple industries. Only some event planners have the knowledge and skills to host a pharma meeting.

The company must find an organization or event planner specializing in the pharma industry, which will assist them in creating a meeting that will meet both the business and the attendee’s expectations.

A pharmaceutical company must identify a team or individual that aligns with the company’s standards and values. This will improve the communication, direction, and ideas that both parties will have for the conference. The professional planner will have a set goal for the meeting, and this must align with the company management and leaders to ensure that the planned event fulfills both parties’ purposes.

Pharmaceutical meeting planners will have the knowledge and network to obtain a sponsor for the event. The professional can call and organize a sponsor to provide the team with the necessities for the event. From finances to products, anything is possible through the sponsor.

Fundamentals for Pharma Meeting Planners

A professional meeting planner must have a set of fundamental skills. The skills will set the stage for the event planner to create, build and design the perfect event for a pharma company. The professional must have excellent communication skills and will use their creative and innovative problem-solving skills throughout the entire planning of the event.

Determine a Set Goal

A meeting without a goal will lead to a disastrous planning structure and aimless planning that will leave both the attendees and the company wasting their time and money. Identifying a plan only partially falls on the company’s shoulders.

An experienced event planner should be able to align the business values, ideals of meeting, and the ideal outcome together to create a clear set of goals. There are many ways a planner can assist the company with identifying the goals and objectives of the meeting.

The professional pharma meeting planner can ask the W questions to create an outline of the reasons behind the meeting. Another method is to use open questions to allow the company to open its thought process to find the reason behind hosting the event.

Set a Budget

A plan with a budget is a plan. A budget is a document that states all the potential expenses and income that the pharma business will receive from the event. This is a crucial part of the event because of the layout and guidance it provides to the finances.

Professional planners will provide the pharma company with a template that will allow them to create a set budget for the event. This will prevent the company from overspending or running out of finances throughout the event. The budget will assist the company by identifying all the expenses. The pharmaceutical company can save time and money by following a set budget.

Determine the Location

A set location is an essential factor that will impact the event’s success. The venue must have the capacity to host all the attendees and keynote speakers. The venue must have the necessary equipment to ensure that every aspect of the meeting can be presented on the day.

The benefit of a professional planner is that they have the network and connections to identify and arrange a venue that will suit the type of meeting and the capacity of attendees at the event.

Check Out How To Find A Venue For An Event:

Informative and Engaging Segments

A successful meeting must be engaging and informative. Adding value through education or information is essential. The customers will attend the meeting to obtain new information. The pharma meeting must meet this desire.

A professional meeting planner will have the tools and knowledge to create an engaging and informative meeting. Adding industry leaders and company managers to the forum as keynote speakers will potentially fulfill the additional value the attendees desire.

Find a Partner, Not a Vendor

Experienced event planners should not solely be based on their abilities and skills. The company should seek an event planning company to build a long-lasting relationship. The two parties will both benefit from a strong relationship. There are some questions companies can ask to identify whether to planner is suitable for the event and the company.

The association will allow the planning teams to have open communication and value-adding meetings to ensure the perfect event can be created. The relationship will outlast the event, and both parties will have recurring business and meeting planning for the rest of their business career.

Hybrid vs. Virtual and In-person Events

With the technological era’s development, planners can determine a different format for exceptional events the company desires. Technology opens the option for virtual and hybrid events. The company must, however, choose which format will display its desired information in the best way.

Online virtual meetings will give the company a broader audience and save the company finances on venue hiring and other critical spending areas. The target market can attend these virtual events in the comfort of their living room without traveling or paying extra for accommodation for the event day.

In-person events will be more expensive, but these meetings can have better engagement, and the team can provide a great networking platform for the attendees. Physical events are easier to market for the marketing team, and the planner will have more options in themes, venues, agenda, and creating a physical event.

Hybrid events are the best of both worlds. This will allow attendees to be present either virtually or in person. Opening the field for potential attendees halfway around the globe. Another benefit is that keynote speakers can be physically present or produce their speeches through an online platform. The hybrid event provides the gift of both virtual and in-person events to be capitalized on.

Post-meeting Support

A post-meeting evaluation is a task only a few meeting planners add to their reservoir. This is what separates a professional planner for a regular meeting planner. A post-meeting assessment is a feedback form that the attendees will provide the company and the planner with the insider’s experience of the meeting.

The information will be used to improve the meeting. All the negative comments will provide the planner with clear issues they can resolve in the next event. Improving every problem will allow the planner to build a strong foundation for creating unforgettable events.

The planner can ask for more feedback from the pharmaceutical company, providing them with weaknesses in the event’s planning. The planner can ask for advice allowing them to learn and grow through every occasion.

What Conference Source Do For You? 

Conference Source is a company that aims to fulfill event development and planning for various meetings. A team is a group of event planning specialists that know to build the ideal event. The company can provide the client with attendee feedback, create advancements in event software, and plan to host the best event. Conference Source can bring any idea to life and will assist any pharmaceutical company in hosting and achieving every goal.

pharma meeting planners
During a National Sales Meeting Conference Source has planned


How Do You Provide Cost Savings for an Event & Stay Within Budget?

A simple method to save money is by creating a budget. The team can use clear guidelines to ensure that every expense is counted for and that the company knows what they signed up for. Staying within the budget requires a regular visit to the budget. The team must work through the budget as regularly as possible to identify the set target for each area of the meeting.

Why Pharma Meetings Are Different

Pharma meetings take more time and energy to plan. A few added processes, such as FDA approval and package creation, will increase the difficulty. The marketing team will need more information to advertise due to the approval and declaration of the drug. Clinical trials and investigator meetings are crucial parts of the planning process of a pharmaceutical event. 

What Event Planners Need to Understand About the Pharmaceutical Industry

The pharmaceutical industry requires rigorous planning and skills to organize. Due to the regular change in the FDA approval process and drug testing, the planning will change regularly. The meeting planner must be able to be patient and wait for all the detail to be approved, which is one of the factors that shift pharma meeting planning from a regular corporate event.

Final Consideration

The pharmaceutical industry is an exciting sector within the world. Many planners need help to adapt and change their perspectives and approaches to fit the industry. Once the planner makes the adaption, they can add value to the company by arranging and planning an event that will meet every company’s expectations.

Companies turn to internal planners to save time and money. This, however, can come back to haunt them. External pharmaceutical event planners have the knowledge, skills, and network to create an event that meets every goal and saves the company money and time. This will allow the company to focus on other tasks while hosting and running a successful event.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.
Need Help Planning Your Next Corporate Event or Meeting?

Events are a magnificent way that companies can educate and inform their employees. The event will allow the company to identify potential customers or clients passionate about the company. The corporate events can reach these customers directly, allowing the team to identify specific customer questions and concerns.

Some companies need help identifying the benefits of events due to using internal employees to create the ideal corporate events. Corporate event planner companies have the ability and the knowledge to build and create an entire event for a business. These organizations will be able to host the event for the company.

The business will have complete control by stating what they want and how the event should be run. The logistics, planning, and creating will then fall on the corporate event planners to bring the entire planning process to life.

Overview of What Is Corporate Event Planning

Corporate event planning is an individual’s occupation that devises various events for corporate companies. These events include meetings, launch parties, conferences, team-building experiences, etc.

It is the corporate event planner’s responsibility to create multiple corporate events planning checklists and build the perfect event according to the company’s goals and desires of the event. The planner will work with multiple teams and vendors that will assist them in producing a magnificent corporate event.

Benefits of Hiring a Corporate Event Planner

An event planner is an educated and connected planner who can advise and assist a corporate business with the necessary information and direction. The planner has the experience to identify key factors and solve recurring problems that pop up gently and ordinarily.

An experienced event planner will have the network that some corporate companies need. This means the planner can identify and book venues and other external teams to provide a great platform and base for the event.

Brief on Services Offered

There will be a difference in services provided by various corporate meeting planners. The base, however, will stay the same for many of these individuals. The planner will start by identifying and creating goals and objectives for the company. The goals and objectives will align with what the company wants to achieve through the meeting. Increasing sales, educating customers, or widening the reach are all great goals for a corporate event goals.

Setting a compelling event budget for virtual events or physical corporate events is another service the planner offers. The team will identify the type of event needed, which will indicate the direction of the expenses. The corporate event planners will have a layout of different budget formats for various events.

On-the-day services can include running the entire event. The corporate event planners will coordinate the event to ensure that keynote speakers and the audience know where to go and what to do throughout the event.

Some planners include a post-event service where they evaluate and examine the event’s success. The post-meeting evaluation will consist of multiple attendees’ and planners’ feedback. To provide clear feedback and problem areas the company can work on.

Corporate Event Planning Services

The following are some basic services a planner will provide to a corporate business when they build a corporate event. These can be social events, intimate events, marketing events, and themed parties for the corporation. The planner must stick to the tight budget to create the perfect meeting for the business. 

Venue Selection and Management

Planners will have the best connections and venue options for corporate meetings. These individuals have worked with various venues and will be able to identify the perfect venue for the type of corporate event.

The planners will be able to advise the company on on-site locations that are not of great quality and which corporate events will be best suited. The planner will also be able to find a venue if a suitable venue sourcing is outside their networking framework. The event requirements must be considered when the team evaluates the venue in the follow-up.

Catering and Menu Planning

Catering for a meeting can be a difficult task. With individuals’ wide range of eating habits, companies will need help finding a perfect meal for their attendees. The planners will produce a group of catering staff that will be able to identify and build a menu suitable for the entire group.

The catering staff within the planner’s network will be reliable, and the corporate company will not have the stress factor of whether the caterer will deliver the quality they agreed on. The planner will only work with a catering staff that can provide and create the specific menu the corporate company desires.

Check Out 11 Creative Catering Ideas To Make Your Event Memorable:

Entertainment and Guest Speakers

Identifying and arranging a great line of keynote speakers will take much work. Identifying guest speakers is easy, but acquiring them and creating an agenda for the event to fit the entire list of speakers will take some experience.

Planners can create the necessary documents and presentations to present to potential speakers. This will assist the team with important information and detail to reach the desired outcome.

The planners will be able to create a fantastic atmosphere at the event through entertainment. This will include music and guest speakers throughout the event. Creating an atmosphere will add significant value to the entire event.

Event Branding and Marketing

An event marketing plan must be developed for the event. Many companies use previous event marketing strategies and methods to advertise and share their corporate events. This can be ineffective due to the need for more information or their platform.

Planners will evaluate and decide the target market, which will dictate the social platforms they will use to share the event with potential attendees. The planner will have their event team create branding to ensure attendees and speakers can identify the event. This will be connected to the company branding, drawing the attendees back to the corporate company.

Event branding can include a specific social media name or an event website that will provide the attendees with information based on the event and, if needed, any future events. This will increase the actual effectiveness and reach of the event through event marketing.

Event Logistics and Coordination

The event logistics and coordination focus on the planning and arrangements of the entire event. This section is where many internal corporate event planners need help to succeed. The logistics can be overwhelming and require the planner to use their organizing skills to keep track of all the logistics.

Due to their experience, planners have built the best systems and methods to track and follow the logistics. The planner knows what has been done and what tasks lie ahead. These tips and tricks can only be accumulated through years of experience.

Why Choose Corporate Event Planning Services

Many reasons will support corporate companies’ decisions when deciding on a planning service. These event management services will reduce stress and give the employees free time to focus on their jobs and tasks that fall in their job description.

Experience and Expertise

The first benefit of an event planning service is the experience and expertise that comes with these teams. The planner has built the necessary skills to avoid simple and common mistakes. The expertise will allow the planner to save time and energy on tedious, simple, time-consuming tasks.

The expertise will give the planner the knowledge to divide tasks according to their importance. Not all tasks are equal, and expertise will allow the planner to divide and conquer the essential tasks before fighting the tedious objectives.

Reputation and Client Testimonials

Corporate companies must identify and work through testimonies and the reputation of the event management service. The client testimonies will display the satisfaction and effectiveness of the planning team.

The company will be able to identify evident problems and difficulties throughout the planning and the event day. These problems might be easy to conquer. The company will be able to address these problems and issues in an interview before they sign and partner with the planning service provider.

Communication and Responsiveness

Communication is one of the high-priority skills that every meeting planner must have. The skill will allow the planner to communicate consistently and directly with every team.

A strong planner will raise and communicate problems and issues when they appear to ensure that the team will solve them. The longer the planner waits, the more significant the impact on the corporate event.

Communication and responsiveness walk hand in hand. The planner must be able to respond in a quick and orderly fashion. When the company requires changes or information, the planner must react in an adequate amount of time.

Customizable Event Planning Options

A strong corporate event planner will have the ability to provide a company with clear customizable event options. These options will target specific needs and desire the company wants to achieve.

A customizable event planning option will display the strong options and characteristics of the planning team. Every opportunity should be adjusted according to the corporate company. This is important because event planning options sometimes only fit the company’s goals.

Competitive Pricing

Companies must compare pricing for the different event planning services. Higher prices may not indicate better benefits or more experience. The pricing is a good start regarding what the event management service can provide for the corporate event.

Corporate Event Planning Trends to Embrace

Every year new trends come to light. This is no different in the events industry. Planners can adapt and change their event strategies due to the presence they have n the industry. This will allow a corporate company to embrace the trends and create an event to draw attendees.

Innovative Event Technology

Innovation in the technological sector boomed in the last few years. What many deemed impossible, the techno sector passed as durable. The pandemic has wholly changed the event industry; many adapted and changed their strategies.

Online and virtual events have taken the industry by storm, and many planners have refined their abilities and skills to fit this trend. Event planners can use the technology to benefit the company by running hybrid events and allowing guests to enjoy the event in person or virtually. This will increase the reach of the event and will allow companies to broaden their target market.

Sustainable Event Practices

Sustainability and environmentally friendly equipment and products are crucial when reaching younger audiences. Generation Z is well known for its stance against waste and global warming.

The planners can use sustainable products and event management services that will allow the company to save and protect the planet in the long run. This will draw an entirely different group, increasing the effectiveness and audience.

Sustainable and greener meetings can have a different look; every corporate event type will be adaptable to fit this specific desire. The planner must find sustainable-focused vendors to ensure the meetings and events falls into sustainable meetings.

Personalized and Unique Experiences

Creating events for the masses will leave individuals at the event feeling underwhelmed and bored. The planning service must create an event to produce a personalized experience for guests joining the meeting.

This can be a difficult task, and the corporate company and the planner will have to brainstorm and find creative methods to grow the personal experience of every attendee. This can be done through product handouts, breakout sessions, meeting rooms, and many other ways.

Experiential Marketing Approaches

Marketing is all about reaching the target audience. It falls on the planner’s shoulders to create a marketing strategy to produce the desired results and clicks for the corporate event to succeed. The target market must attend the event, which can only be done once the message is on a set platform.

There are a variety of experiential marking approaches, and all have a set group of benefits. The planner must, however, determine the most effective strategy for the company and event to produce the desired outcome.

Successful Corporate Event Planning Portfolio

A portfolio is a document that displays the history and successes of an event planning service or a professional planner. This will allow corporate companies to witness and evaluate past and other events and experiences other companies have been through.

Highlights of Past Corporate Event Planning Projects

Professional event planners must create a portfolio highlighting their past successful events. This can include small, significant, or unique events convincing the corporate business to work with the planner. The highlight must, however, be diverse and display various events that the planner has successfully executed.

Key Features and Outcomes of the Events

A portfolio should not only be filled with happy customers and past events. The key is to use a set of key features and outcomes that corporate companies can expect from the corporate event planning company. This will allow the companies to identify key features that align with the event’s values, direction, and aim.

Client Satisfaction Testimonials

A page or section filled with client satisfaction and testimonies will always increase the chances of a corporate company using corporate event planning services. The corporate business will be able to identify other big corporations that took the leap and experienced the benefits of using an external planning service.

Testimonies can include pictures, a paragraph of positive words, or a video (digital) that will confirm the memorable experience the company experienced. This will have a massive impact and sway the company to use the planners due to others providing positive feedback. The planner can add company contact details to display their trust in their testimonies. A corporate business can contact and test the testimonies if needed.


What Are Corporate Events?

Corporate events are meetings or conferences for the company’s employees, customers, or clients. The event will be sponsored by a partnering company or financed by the corporation. These events include conferences, meetings, product launches, webinars, or team-building events experiences.

What Are The Best Event Planning Companies To Work With?

No set company stands out among the rest. The corporate company must identify clear goals and values that they will use to compare event planning companies with.

Conference source, however, is well known for their excellent service, production of high-quality events, and post-meeting evaluation.


Corporate event organizer jobs can be of great benefit to a corporate event. Producing, planning, and using their expertise to create the ideal event that every business desires. The planner will use their experience to identify goals and create an event that suits the desired outcome.

Conference sources can fulfill any corporate company’s desire for a quality event. The team has the expertise to build the event according to the desired outcome. With a strong team, Conference Source can construct any event type.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.
Need Help Planning Your Next Corporate Event or Meeting?

With everything moving online, corporate meeting planning can play an even bigger role than expected. By having a set team of technicians, planners, and IT specialists, any corporate meeting, conference, or event can happen with a click of a button. These teams ensure that any of these meetings are planned and can run as smoothly as possible.

Meeting planning services are there to ensure that the conference is on time, has the correct itinerary, follows a set structure, and provides all the attendees with the necessary information on every meeting or event. 

By using event planning services the company can save time, and money by allowing the meeting planners to run with organizing, and scheduling guest speakers, venues, and agendas that are set to happen at this corporate event or conference.

These service teams take the weight off the employees and allow them to focus on more pressing and important tasks.

What Are Meeting Planning Services?

These corporate professionals set out to ensure that everything is correct for the meeting. From planning the agenda, providing the correct venue, and assuring that every individual needed is there.

These corporate meeting planners will run the entire meeting from start to finish. This includes planning the itinerary, the agenda, and other tasks such as informing the correct attendees of the time and location of these meetings.

There are various event planning services out there. The primary two includes formal and informal meeting planners.

Formal planners focus on bigger corporate events and conferences. These individuals or groups can also plan functions that are held by the top management of a corporation which can include virtual meetings. 

Informal planners are those that focus on smaller events or meetings with no set agenda or specific speakers. These informal events will also happen in one location and the planning of these meetings is far less than a formal meeting. 

Check Out Working with Corporate Meeting Planners:

What Are The Inclusions Of Meeting Planning Service?

The inclusions differ from the company and the type of event at hand. Tasks such as discovering the true objective, planning and bringing the objective to life, and creating the event on a budget. These services also include communicating with the necessary participants and speakers to ensure that they know the agenda as well as where this conference or event will be happening. 

See Also: Planning a National Sales Meeting: Ideas & How to Plan

Benefits of Meeting Planning Service

There are multiple benefits to using a national sales meeting planning service. The main benefit is that these organizations know the ropes around planning and setting up different types of meetings. They have all the connections and knowledge to set the stage for an unforgettable and all-important event or conference.

They will ensure that the correct branding is used so that all can associate with the company hosting the event. This will add to the marketing of any company which could lead to more sales. Companies can set the budget and these services will guide and create it accordingly. 

When Should You Get A Meeting Planning Service?

The best time to get a meeting planning service or agent would be as soon as the idea for a meeting or event starts. This will allow the organization to add more value through their knowledge of how things can be done.

Better late than never is another option. If your team started planning the event without a meeting planning organization, you can just connect the meeting organization to your planning and see them take over and solve all the nitty gritty tasks that most individuals dread.

How Can Conference Source Provide Your Corporate Meeting Planning Solutions?

Conference Source can help solve corporate planning by setting up a well-planned itinerary for what needs to be addressed, and what solving those problems will lead to. 

The organization can also set a budget to assist the planners with what type of event or conference to plan as well as which speakers to get. 

The client needs to bring all the ideas to the table of what and how they want the conference to touch on so that the planning services can jump in and bring this to life.

List of Top National Sales Meeting Planning Companies

Here is a list of the top ten corporate event planning companies:

1. Conference Source (Corporate Sales Meeting Planner)

Location: Denver, Colorado

Services: Investigator Meetings,Incentive Programs,Sales Kickoffs,Team Building, Product Launches

2. Event Solutions 

Location: Santa Monica, California

Services: Event production, event management, and destination management.

3. JR Global Events

Location: Philadelphia, Pennsylvania

Group tours and activities, speaker management, and offsite events, among others.

4. Evolve activation

Location: Sun Valley, California

Services: Event budget development, on-site event management, and staffing options.

5. Luxe Fete

Location: Miami, Florida

Services: Corporate event planning, and design for events.

6. MGM resorts 

Location: Las Vegas, Nevada

Services: Event management services, staffing capabilities, and full-service event planning.

7.AJ Williams Events 

Location: Boston, Massachusetts

Services: Virtual events, fundraising, event design, and event entertainment.

8. Rafanelli Events

Location: Boston, Massachusetts, and New York, New York

Services: Start-to-finish event planning, event marketing, and branding, as well as branding consultancy.

9. Absolute Production Service 

Location: Chicago, Illinois

Services: Event planning, production management, and A/V installation for secure sound systems.

10. Sequence Events 

Location: New York, New York

Services: Event planning, event strategy, venue sourcing, and event management.

How To Choose The Best Company For Meeting Planning Service?

With the online era in full force, companies have more options than ever. They can have a meeting management organization to do their planning and set up from across the world. This leaves any organization with options.

Choosing the right company to plan and lead your corporate event or national sales meeting will come down to some fundamental values and aspects. Communication will be the main focus. Can the meeting organization listen and bring your ideas to life? With a clear vision and idea of the conference, the main focus will be to transition from ideas to reality and choosing a company that connects these two will be key. 

Another focus point will be the personalities of both teams. Both organizations will need to focus on bringing the most suited personalities to the table. Problems that come to the surface should be surrounding the event and not because of two individuals struggling to work together. 

Meeting Planning Service: FAQs

What Does A Meeting Planner Do?

These professionals take pride in planning and setting the table for big events and conferences. These planners take meetings, events, and conferences and plan, schedule, and organize every part of it. 

What are the Different Types of Meeting Planners?

We have informal and formal meeting planners. The formal planners focus on big events or corporate meetings with different locations, speakers, and a set agenda throughout the meeting days. Informal planners set up smaller meetings with no or small agenda where people can speak freely and they usually happen at one location.

Conference Event Planning: Final Thoughts

Meeting planning services can play a crucial role in problem-solving and other important parts of the business. 

By solely focusing on the structure and surrounding aspects of the meeting and events, they can ensure direct access to the point of the meetings without adding extra stress or distractions that can make meetings longer than expected.

They will create a foolproof event that will leave all the participating partners on the right path, with insights into where the company wants to go and what solutions to focus on. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.
Need Help Planning Your Next Corporate Event or Meeting?

Driving Success: Strategic Meetings and Events


Meetings have been part of the business since the beginning of time. The terminology has changed, and the structure of these meetings has shifted. The focus, however, has yet to. The development of different meetings to cover specific questions and problems or develop strategies has become a regular act in corporations.

One of the latest additions is strategic meetings and events. Strategic meetings have different goals and agendas. Strategic sessions focus on creating a strategy for a specific company problem, situation, or area. The team will work on the issue or site within a business and find multiple solutions and systems to ensure the region can thrive.

Strategic events will include managers within the business sector that will be impacted. The meeting will include company leaders, stakeholders, and other important role players. This will allow the company to find a strategy to benefit the entire company.

What Is A Strategic Meeting?

There are many facets to a strategic meeting. First, the company must identify a strong team of individuals throughout the company that will provide valuable knowledge and information on a specific topic or sector within the business. The company leaders, such as the Chief Executive, Chief Financial, and Chief Operations Officer, can join the meeting. Individuals with industry knowledge or understanding of industry trends will add value to these events. 

The strategy meeting must include managers in the sector that are being discussed. This will give the team accurate information about the industry’s daily problems and struggles. The managers can provide advice and knowledge that will shift or change the strategy.

The strategy meeting is a group of company members discussing the effective use of company resources to meet a specific goal or objective. The strategy is a road map to obtain the destination through the use of the current resources the company has access. The meeting can be set for a couple of hours or spread over a few days, depending on the type of strategy meetings required.

The strategy meeting will produce multiple solutions to the sector’s set problem, which will then be used to create a committed strategy implemented into a strategy. The team’s approach will be shared with the sector managers, which they will share with the rest of the group. After a few weeks, the managers can report to the leading staff to provide clear feedback on the newly implemented strategy.

What Are the Objectives of Strategy Meeting

The company leaders must determine the objectives. The team will have to evaluate the company sectors to identify areas that are ineffective or might be struggling with adapting to change or problems. The aim should be to identify the problem areas before adjusting or adding a strategy to any sector.

The team will know where the problem lies by evaluating the sector beforehand. This simple task can save the company time and money. After identifying the issues, the team can create a set agenda to find solutions by implementing strong strategies to solve the sector’s problems.

The objective will be the solution that the team creates through the meeting. The strategy aims to obtain as many solutions as possible. The team will then use the resources to develop a suitable strategy that will work for the sector and the team within it. However, The ultimate objective is implementing the system to provide the desired results.

Increasing sales will be the objective, and the strategy will be the action steps that the company uses to obtain the desired results. The ultimate aim will be to use a determined approach to create a pathway to the company’s definition of success. 

Why Is A Strategic Meetings Management Important?

A strategy meeting is a necessity in every sphere of a business. This will allow the company to identify and evaluate its current goals and resources. The team will be able to locate the flaws and problems in their strategy to achieve the set goals.

After evaluating these strategies, the team will have the time to create a new plan that will provide them with a new system to improve the action steps of achieving the company’s old or newly made goals. These meetings will give the team time to hone in on the company’s problems and current strategies. Leaving them with enough time to adjust and recreate new and improved strategies.

Companies can activate a few advantages by using a strategy meeting. The first is to create a clear vision for the company and the teams within the company. The team will have the time to evaluate and create concise and achievable goals. The strategy meeting will provide the company with input from the managers and staff on the company’s floor. This advantage will lead to a holistic view of the company.

The benefit of a strategic event is that it challenges the company leader’s awareness and views. The meeting will provide problems and struggles employees or the company faces within the company. Challenging the leader’s awareness and unrealistic viewpoint.

The last few benefits are that these meetings open communication from the top management to the entire team. The fact that the meeting requires employee input empowers the staff members. Ensuring them that their voice matters.

Work culture plays a significant role in corporate businesses. Employees will fight for a company if the work culture is excellent. Thus adding strategic meetings as monthly or quarterly events will increase and adjust the company culture.


Who Should Use Strategic Meetings Management?

Strategic meetings management does not have a company cap. The strategic event can occur in any company size. Company leaders should instead focus on the method of incorporating these meetings instead of asking who should use them.

There are many benefits to a strategic event, and a company of any size will access these benefits by incorporating the event into its monthly gatherings. The advantages are not solely designed for the more prominent companies. The team will reap the rewards once these meetings become a recurring event on the company’s to-do list.

How Do You Plan A Strategic Meeting & Event

The key to a vital strategy meeting starts with planning these meetings. The company can have internal planners to organize and promote these events. Another option is to hire an external planner that obtained the knowledge through exciting experience, which will arrange and promote the conference. A few factors must be in place before a strategic meeting can start. The meeting cost must be evaluated to identify whether the meeting will be within the budget. Budget questions can raise awareness to ensure the organization’s money is spent correctly. 

How to Source the Perfect Venue for Your Meeting & Events?

The venue will play a vital role in the success of the meeting. The venue can not be inside the company building. The team must move out of their comfortable work location and find a venue in a decent site.

The venue must have enough seating space and can be a boardroom where every member can see each other. This will allow the entire team to feel equal, influential, and necessary for this event. The team can identify a venue that is far enough to drive. Which then can be used as a team-building exercise while all the members drive in one vehicle. This can be included as an incentive program to bring all the attendee types together. 

The venue must have the necessary equipment. This will include screens, desks, seats, and bathroom facilities. The team can decide whether lunch or breakfast will be included, which will then be added to the necessary facilities within the venue.

Meeting Technology Tools To Save Time

Technology is evolving at a rapid pace. Industry leaders are identifying this era as the rise of technology. Thus including it in the meeting planning tools and events will greatly benefit. The team can use a platform to provide the team with an agenda, date, and other information crucial for the meeting. The platform will allow the planner to give the entire team information about the platform, not needing to email or contact the critical role players individually.

The technology will not only be great for planning but can be used within the meeting as well. The team will be able to take notes and write down questions that will be valuable at a later stage. The team will all use technology to increase and improve communication. Technology should be used to increase sufficiency. Thus, having an introduction and education to introduce the digital experience to the meeting beforehand to provide every member with insights and how-to on the technology will significantly benefit the members.

Avoiding Event Staffing Mistakes

The planner must communicate with the key role players of the meeting in advance. There must be enough time between the event date and the invitation to these events. The event is of utmost importance for the company. Thus, informing the team a month in advance is crucial to ensure they schedule the event.

This event is staff dependent; thus, having only some members there will lead to the event having the same impact as required or needed for the company. The planner should inform the rest of the company employees that specific individuals will not be available at a particular time and date. This will allow the rest of the team to feel part of the company and ensure they can arrange meetings or deadlines around the strategy meeting.

What Should a Strategic Meeting Includes

Now that the panning arrangements are concluded, the team can focus on the critical part. A few key meeting management components should be included in the meeting. These factors will be the backbone of the meeting, and the leader will use them to guide them throughout the conference. 

Understanding Goals

Defining clear goals for the meeting will allow the team to create an agenda aligning with the discussion’s purposes. This will provide the team with clear guidelines to ensure they stay focused on the topic and dive too deep into a problem not part of this conversation and meeting.

Hosting a meeting with no strategic goals will only lead to an open conversation that will not conclude or create any solutions or strategies for existing problems. The team will all be able to speak, yet no one will know what to talk about or why the meeting was created.

Creating clear goals is essential. The impact, however, is to communicate these goals with the entire team. This can be done through the event management software, where the whole team will be present, or as an introduction to the meeting as everyone sits down, finding comfort in their seats. The goals will allow every team member to answer and raise problems within the created goals.

Connecting Measurement to Analytics

There will be key performance indicators. These indicators will determine whether the meeting has achieved the goals and objectives beforehand. Connecting the measurements to the analytics will allow the leaders to identify critical issues throughout the conference.

The KPIs will allow the business leaders to analyze and identify whether the meeting identified and produced strategies for the industry sectors it planned to do. This will form part of the successful meeting indicators of the meeting. The KPIs will influence future meetings. The business leader will identify the areas where the conference fell short. By identifying these areas, the company can improve and work on them to ensure the same problems do not occur in future strategy meetings.

Email Communications

Email communication can be an older method of communication with the entire team. The planner can use email communication to provide every individual with important information. The meeting’s date, agenda, venue, and goals can be emailed.

The meeting attendees can use modern technology and create an online meeting management tool to post all the details. Apps such as Asana, Nifty, or Notion will allow the entire team to log on and witness the event details. This will save the planner time in communicating with the team members individually.

These apps will allow the team to write notes, concerns, or other details they feel the team should know. This will ultimately become the chat room for the strategy meeting, keeping all the information together for anyone to run through.

Examine Hidden Costs of Meetings

With meetings, there will always be hidden costs. The individual or team planning the event must set a budget to ensure the company knows where the money will be spent. There will, however, be some hidden costs to the meeting.

There are many methods of working around these hidden fees. The key, however, is to plan and identify as many costs as possible. If some costs are missing, the team can add them to extras with their category within the budget planning.

This can include stationary for the team to write with or specific food choices for the vegan or vegetarian members of the group. The logistics to budget can take a turn. Many planners focus on the obvious cost savings opportunities, which may include meetings management software. The team, however, can add this expense to the current budget in mind due to the time and energy it will save the team. 

Meeting Evaluation

All the members of the meeting will do the evaluation. This evaluation will give the company leaders feedback on the memorable experience and data shared at the meeting. The team members will have the opportunity to express their feelings and attitude at the meeting.

The evaluation must be done directly after the meeting to ensure the team does not let anything pass. The feedback must include all the positives and negatives as well as methods of fixing the problems of the meeting. The feedback and evaluation are not to pick on the team leaders or members but rather to receive the information of the attendees’ impression that will lead the company to improve the meetings in the future.

An improved meeting will significantly benefit the team members and the company. Creating better strategy meetings will provide solid and tangible solutions to improve the entire company, assisting it in reaching its goals. The company’s leadership can create a themed leadership conference to give the team valuable tips and guidance on improving the strategy meeting.


What Are The Three Primary Activities of Strategic Planning?

The team will start with evaluating and identifying problems within the sector or company. The second part will be focused on strategic planning, where the team will identify and create creative solutions to the issues. And lastly, the team must find essential methods of incorporating the strategies into the company to solve the problems.

Who Attends A Strategy Meeting

A strategic meeting should be run by the company leader or head of the business. The other members in the forum should consist of the top leadership team of the business. A manager that has input on the problem or areas that must be fixed. And lastly, any individual or group with the necessary information or idea will lead to a strategy for the company. The focus should be on top management and operating managers within the problem sector. An individual with customer experience will be beneficial if the meeting goals are to improve sales and raise industry standards. 

What Is The Difference Between A Strategic Meeting And A Tactical Meeting

A strategic meeting aims to identify the critical problems within the company; after the identification, the team must find a strategy to solve the problem. Tactical sessions focus on the implementation and steps that it will take to incorporate the newly created system. The tactical part is to find the easiest route to incorporating the strategy into the business.

What Is The Difference Between A Strategic Meeting And An Operational Meeting?

A strategy meeting place identifies problems and weaknesses within a business sector. The strategy team will be responsible for creating realistic yet creative solutions to these problems. The operational meeting will focus on how this new strategy will impact the business’s daily operations. The operations meeting will find answers on how the team can implement it in the day-to-day operations.

Final Considerations

Strategic Meetings Management (SMM) could be more pleasant in a business. This meeting is an essential part that will allow the business to grow in every aspect of the company. These meetings will enable the team to identify problem areas and create solutions through creative strategies to ensure the team and company can move forward. The entire organization will have set goals, and every part of the team will work towards these objectives. This will motivate the entire team and provide guidance and a winning strategy.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.
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