Business owners desire time with the customer. The more face-to-face time the company achieves with the customer, the more excellent the opportunity to sell. During a typical working day, the sales team only has the perfect opportunity to communicate with potential customers that walk through the door.

The benefit of a trade show is that the sales team can meet potential clients at a booth where they can communicate and advertise their products. These shows provide an excellent opportunity for the company to display its trade show signage and pull clients and customers into the business.

Trade shows present the company with many benefits. However, this can only be capitalized on when the business uses great trade show signage ideas to advertise and display that they are present with a booth at a specific trade show.

Why Is Trade Show Booth Design Essential to Your Branding Message?

The key to a trade show is ensuring the customer can identify the company. The customer might need help remembering the exhibition booth due to the lack of signage or the overpopulation of booths trying to achieve the same goals as the company.

The first focus should be on the planning of the trade show. The planning of the trade show will directly impact the booth design and company signage. The team must determine the booth’s goals, which will highly affect the direction and use of signage, brand marketing, and other critical aspects of the trade show.

The trade show booth design must fit the company branding. This is of utmost importance. Potential customers might know the company branding and colors and will be focusing on identifying the exact colors. If the booth design is different colors, the customers might never find the booth location or the company, leading to a loss in sales or information.

The booth design must be a direct representation of the company brand. This will provide potential customers with insight and direction of the company. Branding is the company’s identity, giving the team, the customers, and the stakeholders an identity filled with specific business colors. The branding should be used in all materials to ensure that the customer can connect it with the company, and the same goes for a booth design.

What Makes A Successful Trade Show Signage?

The start of a successful trade show is to create a specific and direct plan to achieve the goals set by the company. A practical method of keeping track of and directing the trade show signage is making a trade show checklist.

Many factors will impact the success rate of the trade show signage. The first will be to define clear goals for the signage. What type of signage will be used, and where the signage will be placed? These decisions must be made beforehand to ensure that the correct signage with the accurate size is made for the booth and trade show.

The team must identify its budget after determining the size. The budget will allow the team to pick material and build it at a specific cost. The budget will be a guideline to ensure the team does not overspend on both signages.

The team should focus on utilizing the entire floor space. There are many methods to achieve this goal. The team can use product samples, promotional items, or trade show exhibition booth photos to occupy the entire space. The exhibit floor must be changed to ensure that attendees can find the minimal space that the booth occupies within the show.

Signage will take time to make. The company must inform the manufacturer of the time stamp and deadlines for creating the signage. The team will have a set time and date that the signage must be done and communicated to ensure that all parties are done within the time limit.

After all the planning, the team can now place all focus on designing and creating the perfect design for the signage. The success will be determined by the number of customers that enter the booth. The more customers come into the booth; the more information can be gained to ensure future sales for the team.

Trade Show Booth Signage Ideas To Elevate Your Branding

The trade show’s display ideas should add value to the entire booth. Not only will it assist customers in identifying and finding the booth, but it will also portray the company to the clients and customers. Thus, using clever branding throughout the booth is an excellent way to ensure that all can identify the company and brand.

Use Backlit Displays to Illuminate Your Booth

Lights can be a great addition to any booth. There are many options for intriguing lighting, and the team must use them to enhance the customer’s experience at the booth. These lights should not remove anything from the booth but add more value and creativity to the design.

One problem that many booths in a trade show experience is the need for more lights within the booth. Lighting will allow the customer to see and read all the information. A well-lit booth will create a trusting relationship with the sales team. Companies can use many lighting options, creating a different feel for the entire booth.

Use Contrast

Contrast allows the company booth to be different in many different ways. The team can create a booth that contrasts the usual look and feels that many choose for booths at these trade shows. The focus should not be to change the entire feel of the booth but to add some contrast throughout the booth exhibits.

The team can use contrast within the booth by having two sides and information about the booth. One side can display some essential products while the other side solely focuses on the use and services that the company provides.

Another contrast can be used to display specific side effects that customers face when they do not pursue or use the company’s services. And with contrast, reflect how the services and products will produce great results for the customer when they use the company’s products.

Use of Recycled and Recyclable Signage Ideas

Eco-friendly material is at an all-time high as more companies use it daily. Recycled signage is a method of creating signage through reusing old materials.

The company can use this as a sales hook. The marketing team will advertise using old material to assure the customers that the company cares for their environment. If the signage is created out of recycling materials, the team can recycle it after the trade show.

The last option for companies is to create the signage with any material but to ensure that the sign is durable and can be stored. This will assist the team in reusing the sign with any future event or other events that need the same type of signage. Reusing signage will save the company money and time in recreating or designing a new sign.

Use of Pallet For Signages

A pallet is a flat figure created out of wood used to transport and support products while they are being transported. Companies usually have access to many of these pallets, and companies can reuse these pallets in multiple ways, saving the company money.

These pallets can be used to create signage for the trade show booth. The strong flat figure is the perfect shape for supporting material. The team can print specific information on fabric and cover it over the pallet, using it as a support structure for the signage. Due to the wood, companies can increase or decrease the surface according to the desired space needed.

Vintage Trade Show Displays

Themes are a creative way to provide the customer context and real-life experiences. The theme will portray a fun scenario in which the company can greatly benefit. The themes will add a fun and creative method of solving customers’ problems using their products and services.

A classic but practical theme to use is a vintage booth concept. Many potential customers are drawn to the future or the past. And the best method to attract customers to the booth staff will be through a vintage booth experience. The booth will display some vintage ideas and concepts that will be attractive to the possible consumer. The vintage trade show has been overlooked by many and can have extreme results if done correctly.

The booth, however, should focus on more than just the vintage show but have a connection to the company. There must be a sense of relevance between the vintage booth display and the company branding, goals, and products.

Make Use of Technology to Help You Spread Your Message

Technology is a great tool. Many corporations are scared of the possibilities that the tool provides to the company. Companies will be able to use the technology within the company to strengthen marketing, and technology can be used to display and spread the company message with a more significant impact.

Technology comes in many forms, and two of the best additions to a booth in the form of technology will be screens and tablets. The screens can be used as a slide show full of information and facts to educate the potential customer.

Tablets, on the other hand, are an excellent tool for capturing customer information. The sales team can get rid of their papers and pens. These built-in booth analytics apps and websites allow the team to create a small questionnaire capturing critical data such as customer contact information. This will be used later to turn potential customers into regular buyers.

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Person Pop-Up Displays

A pop-up display is a well-known tool many use at various trade shows. The idea behind the structure is to display crucial information that will pull potential customers into the comfortable booth. The information can be based on statistics, the company values and goals, or a heartfelt message that most customers will feel.

These pop-up displays must be customized and placed in the best position to ensure success. The team will have to find relevant information that customers want, which must be used to draw trade show attendees’ attention. Thus focusing on the customer’s perspective will yield the most significant success.

Photos added to the information will have a more significant impact than text. These banners are positioned at the corner of the booth, and this is the first information the customer will experience. Thus, placing where customers can read and witness it is vital.

Use Digital Signage to Harness the Power of Movement

The digital era is among the trade show industry. Harnessing digital platforms to create movement and advertisement is critical to a successful trade show. There are many forms of digital signage, and each method will significantly benefit the company.

The first type of digital signage is outdoor signage. This digital platform will provide attendees with the company’s information in its booth at the trade show. Clients can identify the company without setting foot in the trade show arena.

Indoor signage will significantly benefit the company when customers and clients want to identify the exact spot of the booth within the trade show. The team can place signage at the booth or around the hall to provide potential customers with directions to the booth.

A menu will provide the team and customers with rotating information about the company and the products or services. The menu can display different aspects of the company through a rotating screen, which will change every few seconds to provide the attendees and booth guests with new information.

Online posters are the last digital signage companies can use for their trade show. The team can advertise and design posters that can be shared online. This will ensure that customers and current clients can see the trade show’s marketing. They will know exactly where to find the booth and what will be displayed there.

Walls for Photo Ops with Your Brand Logo

Creating a specific wall or location within the booth for the company logo and photos is a great addition. The customers will see all the friendly faces of the employees that will work hard to provide positive feedback to the customers.

The wall can include photos of happy customers or other images displaying the company’s values and direction. The team should, however, refrain from using this photo wall to display products or services. This will be the wall that is known as a testimonial wall.

Use Audio

Sound is one of the senses that many booth planners miss. Sound is one of the most vital senses, and individuals can use it without noticing it. The team can include fun music, a sales pitch, or white noise to ensure the booth space is not entirely silent.

The sound will be used as a divider between two sales members. The customer can listen to the staff member and the music, which will cut out the other sales pitches. Playing fun music can add value to the booth, and customers will feel the music, changing their mood and feeling toward the booth.

Make it Interactive

An interactive booth will draw many customers. People love to ask questions to obtain answers. Thus, providing all customers with a fun and interactive booth will greatly benefit the company. The team can prepare specific questions and material to ensure they have information to share.

There will be many questions and opinions throughout the show. Preparing the team not to have a strong stance that could lead to an argument. The team must be friendly, inviting, and accommodating to every opinion and question that comes their way.

The team can create fun games and giveaways to pull the attendees into the booth. This will enhance the interaction between the customers and the team members. The team can use demonstrations. However, been used, and many avoid these types of booths.

Use Fabric Light Boxes

Fabric light boxes are a design that will display information or pictures by placing a light behind the text or photo. This is a creative method of communicating information to the customers. These boxes are of great use to display portrait photos or valuable information that is straight to the point.

Silicone Edge Graphics

Many argue that silicone edge graphics are the way forward for trade show booths. This graphic is a printed fabric sign with a thin silicone beading sewn around the edge of the fabric. The silicone edge gives the graph a feeling of endless class and can be used on many shapes.

The smooth fabric will be of great use if companies use them to draw the attention of the attendees. These frames create a smooth finish that will appear frameless and elegant and can be used to display essential images or information to the company. A great tool to enhance the appearance and quality of the company booth.

Select an Eye-Catching Color Scheme

The booth walls can be used in a variety of ways. The team can fill them with figures and color them with eye-catching color choices. The focus should be to identify bright and catchy colors that will draw the attention of the attendees. Aggressive colors will cover the brand colors, leading to confusion for the customers. 

The event planners must remember to pick bright colors that have some resemblance with the company brand colors. Two widely different color schemes cannot clash throughout the booth. The color palette will take time to manage, and the aim should be to emphasize the brand and draw attendees toward the booth.

Use Unique Shapes & Materials

A booth at a trade show aims to be one of the different booths. The attendees will experience various booths in all shapes and sizes; thus, focusing o being different will allow the company to attract the attendees.

The team can find different shapes to incorporate into the booth. Booths are well known for using the square shape, and teams must find creative ways of changing squares into circles or triangles. Be unique through the use of odd and new forms.

Material, on the other hand, can be used entirely differently. Companies can use different forms of material to stand out among the crowd. The team can focus on the creative flooring, picking a material that will stand out from all the other booths. Lovely wooden custom floor decals or grass are great examples of different flooring materials. There are options of branded flooring to create a central visual for the booth. 

Other material forms will be in the design and use of banners and visual aids. The team can look for reusable material that adds a different feel to the booth. Other forms of unique material that draw attention can draw attendees’ attention due to the unique sense it adds to the booth.


How To Get Noticed At A Trade Show

The aim is to stand out at a trade show. The trade show event planner and the team must find creative and exciting ideas to stand out among the crowd. The team can use intriguing lighting, fabric boxes, audio, and digital signage to ensure customers spot the booth. The team must provide the customers with a noticeable booth.

What Should Be Included In A Trade Show Banner?

The banner should include the company name and logo with the brand colors. Contact detail and a catchy image with scrip will add to the banner’s impact. The team must ensure that they use the company font and branding colors. Some add promotional material to the banner, but this is an optional part of the banner.

How Do You Make A Trade Show Booth Interactive?

There are multiple ways of creating an interactive booth. The team can develop games and giveaways within the booth the pull attendees into the booth, and the games can have company products as prizes. Another method to improve the booth’s interactivity is to use demonstrations or technology to display demonstrations, and this will provide a visual example of the product and services working for other customers.

Final Thoughts

A trade show is a great way to advertise and connect with potential customers. The focus should be to create a booth that draws attendees who can later become customers. The team should have an interactive, informative, and quality booth that represents the company’s brand and values.

The team should, however, remember that signage is what draws attendees. The potential customers will only head toward the booth or spot the booth if there is adequate signage that displays the company name and logo. Consistent branding and vibrant graphics are crucial to a booth, with added creative lighting to show the company’s brand to the customers. Many need to remember signage; this, however, is the start of a successful trade show booth.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.