Every planning meeting within a corporate business should have a goal and a focus point. Whether the goal is to identify problems, raise awareness, launch a product, or find critical solutions to reassuring problems. Each type of meeting will have a set reason for being scheduled.

Many have questions: What is the goal of the what-meeting?” The main aim for the what section of the meeting is to identify every individual’s tasks and objectives for the day. These meetings usually aim to identify the entire team’s tasks, which will then be divided into individual key outcomes and tasks.

Identifying what to do is of utmost importance. It will keep the entire team on track and prevent team members from confusion or lack of words due to needing to know what tasks to complete. A what-meeting is part of a more extensive scrum meeting. The aim is to use this meeting daily for big sprints or projects.

What are Sprint Meetings?

Companies and teams have used the scrum methodology for a long time. The idea behind scrum is to provide the entire team with a common goal or objective that must be completed within a specific time frame. This can be as long as a month or as short as a week.

Companies use scrums to encourage and motivate their staff to work hard on a task or project for some time. The project will be broken into smaller intervals. These intervals can be as long as two weeks. The interval is well-known as a sprint.

A sprint aims not to finish the entire project but to create a project, product, or system that works well enough to function as each sprint combines to create the best and most functional product or result at the end of the entire sprint. Sprints motivate the team to work hard and quickly on a project.

The basis of this methodology is that the team will use small and directional steps to create and move closer to the ultimate goal of the entire project. This is an excellent tool for a team with a common goal.

What are What-meetings?

What meetings fall into the daily scrum meetings that motivate the team to complete specific parts or tasks for the day? The What meeting will allow the team leader to state what tasks and objectives must be met for the day. The sessions allow the team to be up to date and ready to complete the simple or complex tasks set for the sprint.


The meeting has many benefits within the scrum or sprint meeting. The meeting will keep the entire team up to date with the tasks for the day and the project process as a whole. The team will know exactly where they stand, what to do, and where to go.

Team members can ask questions and state problems or inquiries at the meeting. This can be based on the problems or issues they face in their tasks and product creations. Or queries to clarify and identify the project managers’ needs and requests.

The What meeting is well known for increasing productivity. The reason is that staff members will save Time finding work or tasks to complete. They will go straight to their office or desks and start the project or tasks immediately.

How to Use

The meeting should be the first part of the morning work routine. The What-meeting will be included in the main meeting as a scrum meeting will be scheduled once a day or weekly.

The section allowing the team leader to share the team goals and tasks for the day should be at the start of the day and most 15 minutes. The aim is to keep this short and direct, allowing every employee to identify what to do for the next sprint.

However, the 15-minute time-boxed meeting can be extended for some meetings if there are a lot of questions or uncertainty. Virtual teams and online meetings can extend the Time if the team struggles to log in or connect to the forum.

What Is The Goal of A What-Meeting?

The goal of the meeting is to provide the entire team with the tasks and objectives they must complete within the sprint. The conference will clearly state what the team must finish within the next few days—leaving the employees motivated, focused, and knowing what to accomplish.

Many team leaders will not use the meeting structure to boost employee productivity. The aim, however, should not be solely on productivity but on motivation and direction. The team will clearly understand what to do and why they need to do it.

How Important Is Setting Goals For A What-Meeting?

This format is crucial when considering a scrum and sprint structure to complete projects within a deadline. The format will give the team direction and guidance on what to do. The members can use the meeting to ask specific questions to the leader, which will then provide the team with guidance.

The main idea here is to pick a venue just a short distance from the actual desks and offices of the employees. Motivated employees must use a few steps to get to the task, which they will jump into to finish before the end of the sprint.

Check Out Setting Goals:

What Happens If Goals Are Not Achieved?

There will be set goals and objectives for every meeting. Once the meeting is completed and the employees leave to continue their work, the leaders must evaluate the success of the meeting.

A steering team will be called to address why the meetings have been deemed unsuccessful. The steering team will then provide the manager or team leader with valuable insight into fixing the problem of not achieving the goals.

The problems can be due to the need for more direction, motivation, and productivity or something as simple as restructuring the entire meeting to meet the needs of the staff. The focus should be to fix the problem as soon as possible to ensure that all future sprint goals are achieved at a high rate.

Tips To Reach Your What-meeting Objectives & Goals

An event planner will significantly benefit companies when planning a What-meeting. These individuals have the experience and the tips to enhance the success rate and create clear objectives that will leave the entire team motivated and ready to achieve what is needed.

Share the Goals of the Meeting

It is one thing for the leadership to identify and follow goals, but the success rate of these goals will have an exponential impact once the entire team knows these goals. The team will have the motivation to assist the managers in achieving the team’s goals and objectives required by the company leaders.

By sharing the goals, the team members can align their own goals and tasks with the company goal to ensure that they pursue the actual purposes that the company deems needed. A meeting agenda can be sent to all the attendees to ensure they understand the constant topic of discussion within the meeting. The agenda items will give the team time to develop ideas, leading to a productive meeting.  

Ensure Realistic Goals

There are many ways to set goals for an entire team. The aim, however, should be to uplift and enrich the team with achievable goals. The team will be motivated and gain productivity if the goals are realistic. Realistic goal setting will leave the team motivated and ready to work harder to achieve more.

Setting effective meeting goals to ensure that the team focuses on the product goals and each individual’s active role is of utmost importance. The team level will increase, and the entire team will have the outcome in mind. 

Be mindful of the Time.

Employees will spend much time working and pursuing the measurable goals and tasks placed before them. Long meetings and boring interactions will decrease their ability to work hard and be productive. Thus, keeping the meetings short and heading straight to the point will significantly benefit the entire team.

Team leaders can use a timer to ensure the high-performing team can share what is important and find the necessary information before returning to work. The What-meeting should be 30 minutes and aim to be done within 15 minutes of starting.

Make sure actionable steps are set.

Employees love to work in an environment with set steps and an action plan. Leaders must provide the entire team and every employee with actionable steps that they can take to complete tasks and, ultimately, the entire project. Actionable steps will ensure employees find Time to achieve the following functions or objectives.

The team of people’s success depends on sharing ideas and the hard work of every individual. Actionable steps will keep the organization on track and ensure the team reaches its target. 

Measure Your Progress

It is easy to forget the hard work an entire team has produced to complete a project or achieve the tasks at hand. Companies and team leaders can use a board or another method to display the marketing team’s progress up to this point.

The progress will allow the team to feel appreciated. Every individual will see their hard work having an impact on the entirety of the project, leaving them feeling positive and motivated. The progress display will give the team a visual representation of how the project moves closer to the goal.

Schedule Follow-ups

Follow-up meetings are one of the most overlooked tasks that company leaders use. A follow-up will allow the team leaders to communicate individually with every project member. The follow-up meeting will allow the leaders to identify the needs of the staff members as well as to evaluate their goals, direction, and motivation within the project.

Get Feedback from Participants

Post-meeting and project feedback are among the most excellent tools companies can use to obtain information and reviews from employees and project managers. A post-meeting evaluation will produce the experience and feelings that employees and attendees had during the effective meeting and the project.

The feedback exchange will improve future meetings, leaving the employees satisfied and happy. The regular feedback will produce some positives that companies must keep within the regular meeting. The positive aspects of the meeting can be the building blocks as they fix all the negative feedback provided.

What-Meeting with Conference Source

Conference Source is an event management company that can plan, organize and run an entire event for any company. The team has a wide range of experience and will be able to create any event the company desires.

A what-meeting is one of the Conference Sources’ main focus points. This meeting will allow companies to communicate clear and direct goals and guidelines for a set project. The team will have a leader present within the meeting to ensure that the meeting follows the layout and the set plans.

Conference Source has tips and tricks to create a What meeting in no time. These tips and tricks will be shared with the company allowing them to create and build their What-meetings in the future.


What is the Goal of the Daily Sprint Meeting?

The goal of the daily sprint meeting is to communicate the tasks and objectives the staff members will have to complete before the sprint is over. The meeting will allow the project leader to share the necessary projects and work that each member must meet. The conference will allow the employees to raise any concerns or questions about the tasks and effectively meet the sprint’s goals.

Who Leads Sprint Meetings?

There can be a diverse group of leaders for a sprint meeting. The project leaders are usually in charge of running and leading the entire discussion. Other options are the company leaders or an industry leader that will provide additional information and tasks to the employees. The ScrumMaster is the leader’s name and can be the product owner.


Core scrum meetings are an essential part of meetings within a well-established company. The platform will allow the team to identify critical aspects of a project. The team will have a short period to work hard on the team meeting goals, which must be completed within the deadlines.

These meetings let the employees know their tasks and responsibilities for the entire sprint, leaving them motivated and working in a set direction for the whole project. Companies should capitalize on the What-meeting as it produces high productivity and motivation among project members.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.