Meetings have been part of the business since the beginning of time. The terminology has changed, and the structure of these meetings has shifted. The focus, however, has yet to. The development of different meetings to cover specific questions and problems or develop strategies has become a regular act in corporations.

One of the latest additions is strategic meetings and events. Strategic meetings have different goals and agendas. Strategic sessions focus on creating a strategy for a specific company problem, situation, or area. The team will work on the issue or site within a business and find multiple solutions and systems to ensure the region can thrive.

Strategic events will include managers within the business sector that will be impacted. The meeting will include company leaders, stakeholders, and other important role players. This will allow the company to find a strategy to benefit the entire company.

What Is A Strategic Meeting?

There are many facets to a strategic meeting. First, the company must identify a strong team of individuals throughout the company that will provide valuable knowledge and information on a specific topic or sector within the business. The company leaders, such as the Chief Executive, Chief Financial, and Chief Operations Officer, can join the meeting. Individuals with industry knowledge or understanding of industry trends will add value to these events. 

The strategy meeting must include managers in the sector that are being discussed. This will give the team accurate information about the industry’s daily problems and struggles. The managers can provide advice and knowledge that will shift or change the strategy.

The strategy meeting is a group of company members discussing the effective use of company resources to meet a specific goal or objective. The strategy is a road map to obtain the destination through the use of the current resources the company has access. The meeting can be set for a couple of hours or spread over a few days, depending on the type of strategy meetings required.

The strategy meeting will produce multiple solutions to the sector’s set problem, which will then be used to create a committed strategy implemented into a strategy. The team’s approach will be shared with the sector managers, which they will share with the rest of the group. After a few weeks, the managers can report to the leading staff to provide clear feedback on the newly implemented strategy.

What Are the Objectives of Strategy Meeting

The company leaders must determine the objectives. The team will have to evaluate the company sectors to identify areas that are ineffective or might be struggling with adapting to change or problems. The aim should be to identify the problem areas before adjusting or adding a strategy to any sector.

The team will know where the problem lies by evaluating the sector beforehand. This simple task can save the company time and money. After identifying the issues, the team can create a set agenda to find solutions by implementing strong strategies to solve the sector’s problems.

The objective will be the solution that the team creates through the meeting. The strategy aims to obtain as many solutions as possible. The team will then use the resources to develop a suitable strategy that will work for the sector and the team within it. However, The ultimate objective is implementing the system to provide the desired results.

Increasing sales will be the objective, and the strategy will be the action steps that the company uses to obtain the desired results. The ultimate aim will be to use a determined approach to create a pathway to the company’s definition of success. 

Why Is A Strategic Meetings Management Important?

A strategy meeting is a necessity in every sphere of a business. This will allow the company to identify and evaluate its current goals and resources. The team will be able to locate the flaws and problems in their strategy to achieve the set goals.

After evaluating these strategies, the team will have the time to create a new plan that will provide them with a new system to improve the action steps of achieving the company’s old or newly made goals. These meetings will give the team time to hone in on the company’s problems and current strategies. Leaving them with enough time to adjust and recreate new and improved strategies.

Companies can activate a few advantages by using a strategy meeting. The first is to create a clear vision for the company and the teams within the company. The team will have the time to evaluate and create concise and achievable goals. The strategy meeting will provide the company with input from the managers and staff on the company’s floor. This advantage will lead to a holistic view of the company.

The benefit of a strategic event is that it challenges the company leader’s awareness and views. The meeting will provide problems and struggles employees or the company faces within the company. Challenging the leader’s awareness and unrealistic viewpoint.

The last few benefits are that these meetings open communication from the top management to the entire team. The fact that the meeting requires employee input empowers the staff members. Ensuring them that their voice matters.

Work culture plays a significant role in corporate businesses. Employees will fight for a company if the work culture is excellent. Thus adding strategic meetings as monthly or quarterly events will increase and adjust the company culture.


Who Should Use Strategic Meetings Management?

Strategic meetings management does not have a company cap. The strategic event can occur in any company size. Company leaders should instead focus on the method of incorporating these meetings instead of asking who should use them.

There are many benefits to a strategic event, and a company of any size will access these benefits by incorporating the event into its monthly gatherings. The advantages are not solely designed for the more prominent companies. The team will reap the rewards once these meetings become a recurring event on the company’s to-do list.

How Do You Plan A Strategic Meeting & Event

The key to a vital strategy meeting starts with planning these meetings. The company can have internal planners to organize and promote these events. Another option is to hire an external planner that obtained the knowledge through exciting experience, which will arrange and promote the conference. A few factors must be in place before a strategic meeting can start. The meeting cost must be evaluated to identify whether the meeting will be within the budget. Budget questions can raise awareness to ensure the organization’s money is spent correctly. 

How to Source the Perfect Venue for Your Meeting & Events?

The venue will play a vital role in the success of the meeting. The venue can not be inside the company building. The team must move out of their comfortable work location and find a venue in a decent site.

The venue must have enough seating space and can be a boardroom where every member can see each other. This will allow the entire team to feel equal, influential, and necessary for this event. The team can identify a venue that is far enough to drive. Which then can be used as a team-building exercise while all the members drive in one vehicle. This can be included as an incentive program to bring all the attendee types together. 

The venue must have the necessary equipment. This will include screens, desks, seats, and bathroom facilities. The team can decide whether lunch or breakfast will be included, which will then be added to the necessary facilities within the venue.

Meeting Technology Tools To Save Time

Technology is evolving at a rapid pace. Industry leaders are identifying this era as the rise of technology. Thus including it in the meeting planning tools and events will greatly benefit. The team can use a platform to provide the team with an agenda, date, and other information crucial for the meeting. The platform will allow the planner to give the entire team information about the platform, not needing to email or contact the critical role players individually.

The technology will not only be great for planning but can be used within the meeting as well. The team will be able to take notes and write down questions that will be valuable at a later stage. The team will all use technology to increase and improve communication. Technology should be used to increase sufficiency. Thus, having an introduction and education to introduce the digital experience to the meeting beforehand to provide every member with insights and how-to on the technology will significantly benefit the members.

Avoiding Event Staffing Mistakes

The planner must communicate with the key role players of the meeting in advance. There must be enough time between the event date and the invitation to these events. The event is of utmost importance for the company. Thus, informing the team a month in advance is crucial to ensure they schedule the event.

This event is staff dependent; thus, having only some members there will lead to the event having the same impact as required or needed for the company. The planner should inform the rest of the company employees that specific individuals will not be available at a particular time and date. This will allow the rest of the team to feel part of the company and ensure they can arrange meetings or deadlines around the strategy meeting.

What Should a Strategic Meeting Includes

Now that the panning arrangements are concluded, the team can focus on the critical part. A few key meeting management components should be included in the meeting. These factors will be the backbone of the meeting, and the leader will use them to guide them throughout the conference. 

Understanding Goals

Defining clear goals for the meeting will allow the team to create an agenda aligning with the discussion’s purposes. This will provide the team with clear guidelines to ensure they stay focused on the topic and dive too deep into a problem not part of this conversation and meeting.

Hosting a meeting with no strategic goals will only lead to an open conversation that will not conclude or create any solutions or strategies for existing problems. The team will all be able to speak, yet no one will know what to talk about or why the meeting was created.

Creating clear goals is essential. The impact, however, is to communicate these goals with the entire team. This can be done through the event management software, where the whole team will be present, or as an introduction to the meeting as everyone sits down, finding comfort in their seats. The goals will allow every team member to answer and raise problems within the created goals.

Connecting Measurement to Analytics

There will be key performance indicators. These indicators will determine whether the meeting has achieved the goals and objectives beforehand. Connecting the measurements to the analytics will allow the leaders to identify critical issues throughout the conference.

The KPIs will allow the business leaders to analyze and identify whether the meeting identified and produced strategies for the industry sectors it planned to do. This will form part of the successful meeting indicators of the meeting. The KPIs will influence future meetings. The business leader will identify the areas where the conference fell short. By identifying these areas, the company can improve and work on them to ensure the same problems do not occur in future strategy meetings.

Email Communications

Email communication can be an older method of communication with the entire team. The planner can use email communication to provide every individual with important information. The meeting’s date, agenda, venue, and goals can be emailed.

The meeting attendees can use modern technology and create an online meeting management tool to post all the details. Apps such as Asana, Nifty, or Notion will allow the entire team to log on and witness the event details. This will save the planner time in communicating with the team members individually.

These apps will allow the team to write notes, concerns, or other details they feel the team should know. This will ultimately become the chat room for the strategy meeting, keeping all the information together for anyone to run through.

Examine Hidden Costs of Meetings

With meetings, there will always be hidden costs. The individual or team planning the event must set a budget to ensure the company knows where the money will be spent. There will, however, be some hidden costs to the meeting.

There are many methods of working around these hidden fees. The key, however, is to plan and identify as many costs as possible. If some costs are missing, the team can add them to extras with their category within the budget planning.

This can include stationary for the team to write with or specific food choices for the vegan or vegetarian members of the group. The logistics to budget can take a turn. Many planners focus on the obvious cost savings opportunities, which may include meetings management software. The team, however, can add this expense to the current budget in mind due to the time and energy it will save the team. 

Meeting Evaluation

All the members of the meeting will do the evaluation. This evaluation will give the company leaders feedback on the memorable experience and data shared at the meeting. The team members will have the opportunity to express their feelings and attitude at the meeting.

The evaluation must be done directly after the meeting to ensure the team does not let anything pass. The feedback must include all the positives and negatives as well as methods of fixing the problems of the meeting. The feedback and evaluation are not to pick on the team leaders or members but rather to receive the information of the attendees’ impression that will lead the company to improve the meetings in the future.

An improved meeting will significantly benefit the team members and the company. Creating better strategy meetings will provide solid and tangible solutions to improve the entire company, assisting it in reaching its goals. The company’s leadership can create a themed leadership conference to give the team valuable tips and guidance on improving the strategy meeting.


What Are The Three Primary Activities of Strategic Planning?

The team will start with evaluating and identifying problems within the sector or company. The second part will be focused on strategic planning, where the team will identify and create creative solutions to the issues. And lastly, the team must find essential methods of incorporating the strategies into the company to solve the problems.

Who Attends A Strategy Meeting

A strategic meeting should be run by the company leader or head of the business. The other members in the forum should consist of the top leadership team of the business. A manager that has input on the problem or areas that must be fixed. And lastly, any individual or group with the necessary information or idea will lead to a strategy for the company. The focus should be on top management and operating managers within the problem sector. An individual with customer experience will be beneficial if the meeting goals are to improve sales and raise industry standards. 

What Is The Difference Between A Strategic Meeting And A Tactical Meeting

A strategic meeting aims to identify the critical problems within the company; after the identification, the team must find a strategy to solve the problem. Tactical sessions focus on the implementation and steps that it will take to incorporate the newly created system. The tactical part is to find the easiest route to incorporating the strategy into the business.

What Is The Difference Between A Strategic Meeting And An Operational Meeting?

A strategy meeting place identifies problems and weaknesses within a business sector. The strategy team will be responsible for creating realistic yet creative solutions to these problems. The operational meeting will focus on how this new strategy will impact the business’s daily operations. The operations meeting will find answers on how the team can implement it in the day-to-day operations.

Final Considerations

Strategic Meetings Management (SMM) could be more pleasant in a business. This meeting is an essential part that will allow the business to grow in every aspect of the company. These meetings will enable the team to identify problem areas and create solutions through creative strategies to ensure the team and company can move forward. The entire organization will have set goals, and every part of the team will work towards these objectives. This will motivate the entire team and provide guidance and a winning strategy.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.