Best Practices for Facilitating an Executive Retreat [Staff]


After more than two years of working virtually or remotely, offices are filling up again as employers seek to bring their workforce back to the workplace in the hopes of fostering a healthy yet sustainable work-life environment. 

In the same breath, as work becomes more in-person again, leadership and executive retreats, a staple of the corporate world, have been reimagined to help companies and organizations tackle unique problems, brainstorm ideas, and help generate a forward-looking vision for the company. 

In the past, executive retreats were considered an expensive waste of company funds. Though the pandemic made it easier and a lot more affordable to take the retreat virtually, with the workplace now redefined and with younger generations filling up executive seats, the facilitation of a leadership retreat will need to be reimagined to help teams establish a dynamic, yet functional understanding of each other and the organization. 

What are Leadership Retreats for Executives?

Leadership retreats for executives have developed into several new formats over the last couple of years, as organizations look to make these getaways more valuable and sustainable for both participants and the company. 

More so, these retreats take place over several days, usually involving the CEO and executive team members convening outside the traditional office space. The time used on these retreats is typically allocated in a way to help teams become more connected and boost their natural abilities to support and understand the organization’s forward-looking goals. 

The last few years of the pandemic have brought to light that some companies and organizations have been pouring endless amounts of cash into executive leadership retreats that didn’t make a significant difference to their organizational structure or help them achieve their goals more effectively. 

Ever since, it has meant that companies have been cutting back on excessive spending on executive retreats, and introducing newer and more diverse team-building strategies. On the other side of things, it’s also true that when a company has a clear goal, and all employees can channel their productivity towards that goal, these retreats can become valuable getaways for not just executives, but mid and junior-level employees as well.

Why Organize a Company Retreat?

When starting a strategic planning retreats or organizing a company retreat, it would require you or any of the planners involved to consider the ‘why’ factor to help better understand the reasoning behind these excursions. 

These retreats should be seen as more than a paid getaway for employees or a break away from the company and the day-to-day activities of the business. More so, it should be considered a time when executives can effectively collaborate through meaningful conversations, and team-building exercises to boost company morale, and help to better understand the company’s forward-looking guidance. 

On top of this, it’s also worthwhile to consider how both the company and team objectives will be playing a big part in the overall success of the retreat. 

Company retreats should have a balance between work and play and depending on the size of the company, the budget, and the organizational structure, planners should set clear objectives right from the start to help them and the leadership team better understand what they want to get out of the excursion. 

Having a good enough reason that will support the company, its development, and improve cross-functional teamwork, and improve the overall decision-making process will better help planners and CEOs understand how to structure a company retreat and how it will bring more value to the overall company. 

Retreat Goals and Objectives

During the planning process, it’s important to have clear-cut goals and objectives that will drive the conversation before, during, and after the retreat. 

Not only that, but it’s also important to know the difference between having goals and objectives, and when strategic planning retreats, distinguishing between these two would help improve the outcomes and value metric of the retreat. 

Setting goals will help leaders better understand who their employees are, and how they can build on their skills or improve the qualities they already have. Goals may also include things like creating a more vibrant work culture, bringing leadership team members closer to one another, or what to look out for in future hires. 

Retreat objectives, on the other hand, may include aspects such as resolving a business issue or overcoming any challenge. Helping executive teams build a better sense of communication between each other while also forging better connections between members who are geographically dispersed. Objectives tend to look at what the team structure is, or project may be and how certain activities can help fine-tune or improve cross-functional teamwork. 

Once you have identified the primary goal and objective, planning becomes a lot easier. More so, it means that companies better understand how their employee’s function and what they require in the workplace to achieve overarching business goals. 

On-site vs Virtual Leadership Retreats

Planning a leadership retreat looks a lot different than what it did a few decades ago due to the advent of technology and the digital workplace. It’s now become a lot easier to have a leadership team join in on a retreat, even if they are not in the same location. Better yet, it’s also become a more affordable and sustainable solution for some businesses that are willing to host a retreat but do not necessarily have the financial resources to pay for elaborate employee getaways. 

When planning whether a retreat should be virtual or in-person, it mostly depends on the organizational structure, and whether team members will be able to converse in the same location if they are working remotely. 

For virtual-only retreats, it could help to create an event that suits all team members’ schedules, more so, it should also be at a suitable time that doesn’t necessarily interfere with their work or personal obligations. 

Hosting a virtual retreat is a more comfortable way of getting all team members involved, especially for those that are not directly in contact with any other members of the company. On the flip side, it might be considered that although these virtual retreats can offer a more sustainable business model, there are those members that would value in-person retreats every now and again to help boost focus groups and reinforce the company’s vision.

For on-site or in-person retreats, the case may be different, and this would require the company to have some resources already available to support and fund the employee getaway. On top of this, it would take a bit more planning and strategy building to ensure that the company and team members can get the most out of the money and time they have invested. 

The final decision, on whether on-site or virtual retreats are a more suitable choice ultimately comes down to budget, employee location, and preference. Additionally, it’s also important for planners and CEOs to take into consideration what employees want to get the most out of the retreat and how the company will be able to capitalize on these employee getaways. 

How to Plan a Retreat

The overall planning process requires a bit of ingenuity and research to ensure all employees’ needs are met, and that enough time is allocated to help employees resolve a specific problem or develop better cross-functional communication. 

During the planning process, it’s best to keep the goals and objectives of the retreat at hand, as this will help stimulate a better understanding of what to include in the retreat and how much value the company will be getting out of the employee getaway. 

Set a Goal and Objectives

As already mentioned, it’s important to have goals and objectives clearly outlined as this would make it easier for both planners and team members to understand what they can expect, and what might be expected of them after the retreat has come to an end. 

Have a Defined Budget

A budget will help to clearly outline the amount of resources the company has available to put together an employee retreat. More so, it’s a way for the company to curb irresponsible spending, and having a budget means that every member will get the best possible benefit from the budget spent on the retreat. 

Consider the Retreat Format

The next step is to consider the format of the event, which includes particulars such as the number of days, any specific dates, and whether it will be taking place on-site or virtually. Depending on the budget, each corporate retreat will look different and will consist of several activities. 

If you do require employees to attend an on-site retreat, it would mean that planners should consider the location, accommodation, transportation, and any other expenses that will help enhance the overall experience. It’s best at this stage to consider what the overall goals and objectives of the retreat are, and how the format can fit in with it. 

Consider Employee Schedules

Though several members will be attending the retreat, not all of them work on the same type of schedule, as some may have work or personal obligations they need to attend to. The best way to minimize excessive schedule or date changes is to send out a possible date of the retreat to employees who will be attending, and require them to approve or decline the chosen date. 

If you notice that more employees cannot attend, it’s best to start changing some dates around that could be more suitable for work and personal schedules. 

Choose a Location

If you end up planning an on-site retreat, start looking for places or locations. Remember that if you already have a budget at hand, you will be able to look for places within your range that also meet the primary goal of the retreat. In some instances, it would be best to choose a location based on where employees are located, as you also need to factor in transportation to and from the retreat. 

Keep Attendees Informed

Once most of the planning has been completed and a list of those that will be attending has been compiled, it’s important to keep employees well-informed leading up to the event. Make sure that all those attending know when and where the retreat is, what they can expect, and what the format of the retreat will look like. 

Additionally, you can include a rundown of the retreat and how activities will be scheduled. The best is to make sure that attendees have an idea of what they can expect and what is expected of them during this time to avoid disappointment.

Check Out 5 Tips for a Successful Leadership Retreat:

Leadership Retreat Ideas

Planning a leadership retreat is more than working on finding the right format for the company and those that will be attending. There’s also a part of the planning process that requires planners to think of activity ideas to help keep employees engaged at all times. 

Retreat Ideas for Small Groups

For smaller groups, it’s best to plan something a bit more intimate and relaxing, that does not require too much time or resources from the company. It can be something simple, like going for a company picnic, or even taking a hike at a national park. 

Small group retreats can also be more successful if the company organized an event that includes exciting activities such as a scavenger hunt, incorporating employee communication through an online escape room, or orchestrating activities that can help attendees think more creatively and effectively communicate. 

Retreat Ideas for Large Groups

Larger groups are often a bit harder to plan for, as this requires both a lot of resources and meticulous scheduling skills. For a larger retreat group, a getaway to a pre-planned location may be more suitable, as this brings attendees together in an intimate space, outside of the workplace. 

Another idea could be to invite a guest speaker, which can help to stimulate conversations around a specific topic or problem. For larger groups, it’s best to consider group-based activities that will divide attendees into smaller groups which can ultimately help them communicate more effectively, and get to know each other better. 

Leadership Retreat Agenda Sample

Planning the retreat agenda oversees several aspects of the company retreat and helps employees have a better idea of what will be expected of them during the retreat. 

On the agenda, you can include ice-breaker activities that will help to introduce employees to one another. It’s important also to include some skill-building sessions, which divide employees into smaller groups where they can get to know one another better. 

Activities that follow afterward could be more centered around a specific problem or project that requires employees to resolve either within their groups or individually. 

There should also be time allocated where employees are allowed to network with one another less professionally. In the same breath, working in some wellness activities can help employees feel more relaxed while their creativity is being stimulated. 

What to Bring to a Work Retreat

Packing for a retreat will never look the same for every person as it mostly depends on the event, the location, and what activities employees will be attending over the weekend. 

As a general guide, it’s best to pack the following: 

  • Formal and informal attire 
  • Bathroom toiletries 
  • Athleisure wear
  • Comfortable shoes 
  • Office supplies i.e. book and pen 
  • Electronics 
  • Any additional resources outlined in the retreat guideline


What Are 4 Strategies for Strengthening Teams?

– Having a thoughtful leader
– Ensuring and establishing a primary goal.
– Setting clear guidelines for completion
– Building open channels of communication

How Do You Facilitate an Executive Retreat?

Make sure to budget and plan properly, and be clear about the retreat objectives. Additionally, the schedule is key and requires planners to consider employees’ work and personal obligations. Be mindful of what is required of employees during this time, and ensure that there is a primary goal to help bring employees closer and forge better cross-functional communication. 

How Do You Run an Executive Retreat?

Consider what the needs of the company are and how the retreat will fit in with the company’s goals and objectives. Secondly, be mindful of the company culture and how this should play a part in the planning process. Make time for employees to relax, and ensure that each of them is comfortable while also making a direct contribution to the company’s goals. 

How Do You Structure a Leadership Retreat?

Be clear about what employees can expect and what will be expected of them before, during, and after the retreat. Have a well-thought plan that includes ideas from several aspects of the company, and ensure it aligns with the company goals. Be thoughtful of logistics and how employees will get to and from the event while prioritizing their accommodation and safety. 

Final Thoughts

 Facilitating a leadership retreat requires a lot of planning, and although it means that some aspects will make it harder than usual, it’s important to keep in mind what the outcome of the retreat will be. If there is a goal, and employees align themselves accordingly, leadership retreats can be successful, functional, and fun at the same time. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

How to Plan the Perfect Promotional Event: A Step-by-Step Guide


Selling is the backbone of any business. It is what keeps the doors open, pays the bills, and allows families to live. Without sales teams companies struggle to sell products and services.

One important tool that sales teams use is promotional events. These events potential customers and clients to join in and observe products in person. Clients can ask questions and use and gain extra knowledge on some products or the company at these live events. 

Corporate businesses can gain new customers and advertise new products to existing customers by simply hosting a promotional event. These events can show clients why a company is leading a specific industry or what sets them apart from other big names.

What Is The Meaning Of a Promotional Event?    

According to the Collins dictionary, a promotional event is a marketing term for an occasion or event where a certain service or product is shown to a specific group of people.  

These live meetings can be scheduled for multiple different products that are new to the market or some products that can be accessed by paying less. The idea is to focus on ensuring a spike in sales of these products. Corporate companies can use these events as a measure to advertise the company. 

What Are Promotional Events For? 

These events can be used for multiple reasons. With different events, companies can obtain certain goals. Promotional events are conferences that advertise or promote specific products or services that are new. 

These events are to raise awareness of the company brand or business advertising. Companies use promotional events to show off products, recruit new customers, or reflect and appreciate the support that the clients and team members have given to the company. 

What Are The Types of Promotional Events?

There are a variety of promotional events that corporate businesses can use to obtain the goals they set. Deciding on the type of event will strongly depend on the objective of the promotion.

Launch parties are a conference form that includes sales members to talk about new or upcoming products is one of the familiar promotional event types. These events allow corporations to advertise and educate their clients directly.

Specialized businesses can use workshops and seminars as promotional conferences to express the knowledge they have. Providing the event attendees with valuable information they can use in their personal or business field. 

Award events can be used to express the company’s appreciation to its customers and staff members. Congratulating every employee at the top of their field provides a sense of care to the members of the team. Award events will motivate the team to work harder to obtain a trophy at the next ceremony. 

Webinars and virtual events allow big corporations to access a wider range of new potential customers. These events can be used to advertise or bring awareness to the company brand. Webinars are more accessible and economical, with access to more customers that can attend. 

How Do You Plan A Promotional Event?  

Creating a plan for a promotional event is a key step to hosting a successful event. Planning and drawing everything will allow the team to see the ideas and goals behind it, and what each member’s tasks are. 

Creating an 8-step checklist will ensure that the team stays on track and know exactly how the progression is going. 

Setting the budget and determining the event goals for the event is step one in the 8-step checklist. This is crucial. The team will know the reason behind the event. This will allow them to provide information or ideas on how to obtain the main goal. All within a specific financial allocation.

Planning the event promotion strategy and content the target audience will hear at the event in step 2. In this phase of planning the sales team will create well-informed content that customers can access at the event. The event marketing team is required to create a marketing strategy to ensure that the customers are informed about the event.

Step 3 will be to organize and inform speakers of the event. Informative content must be provided to the speakers to ensure that the knowledge they share is in line with the business and products. Companies can use this step to organize sponsors and giveaways for the day of the event.

Promoting the event plays a crucial part in the checklist. This step is to ensure that all potential customers can notice the event. Advertise where the majority of the target market spends most of their time. Use social media and event hashtags to ensure that the potential attendees see future events.  

Steps 5 and 6 places focus on creating a message the team can adapt to spread vital information on the day of the event. Create and spread the content in time to ensure the sales team has the time to study it. Provide each member with a portion of freedom to personalize the information.

Create an event that places focus on the customer. Step 7 is to plan and design certain spaces within the event where future clients can come to ask questions and communicate their concerns about the service or products. 

The last step in the checklist is to use a metric system to calculate and determine if past events was a success. This will allow the company to take action on improving these events, which will make these promotional events more effective.

How To Promote Your Promotional Event?

A key part of hosting and running a successful promotional event is based on the number of customers attending. The object of the event will provide the business with direction and strategies on what to do on the day. However, the marketing team will focus on capturing potential target audience attention to ensure that they attend. 

According to Wix, companies can focus on multiple different approaches to ensure that the marketing is seen by the right customers. The marketing team must assess the customers and use the specific platforms to advertise on. 

Finding creative ways for an event-specific website will promote the event and drive registrations. This will allow customers to access all the information needed, such as the location, the date, and the speakers of the event. Placing all the essential information on one easy-to-access platform will allow the customers to know exactly what, where, and why the promotional conference is held.

Email marketing allows companies direct access to most of their current customers. This platform provides access to customer needs, wants, and quarries they have. Corporations can use a direct mail campaign to add more value to the customers by updating them on new products. The platform will allow the marketing team to advertise to existing customers. 

Adapting the marketing strategy to connect with the right customers is of utmost importance. The event marketing team can run social media contests to bring awareness to the event. This applies to multiple social media platforms. Incorporating specific social media posts for the upcoming event can ensure that potential attendees know the date and time of the actual event.  

Companies can use event promotion and sponsors from other companies to advertise on their platforms. This will allow a collaboration that leads to a wider reach through social media. Facebook groups are a great tool for marketers to use for advertising. Having all the clients in one group will save marketing time by allowing the team to post on one platform where most of the customers are present. 

Check Out Event Promotion: 6 Advanced Tactics To Promote Events with Social Media:

Promotional Event Ideas

Generating ideas among the staff management team can become a tedious activity. Corporations can allow a wider team into the circle of generating ideas to enhance their opportunity to come across exceptional ideas. 

Promotional ideas can be used in different phases of the event. Generating a new and fresh concept for the event, or a fascinating marketing strategy are both promotional ideas that will take the event forward. 

Drive Thru Promotion Ideas

Promoting a drive-thru coffee shop or location will take more creativity and consistency. The main objective should be to showcase the consistency of the amazing and well-curated service the company provides. Customers will return based on how the company made them feel, and not solely based on the products provided. 

Companies can use these essential steps to improve their event promotion. The first is to add signage to ensure that customers can identify the promotional event. Drive-by customers can catch a glimpse of the event branding and stop due to curiosity.

Secondly, companies can have discount codes and event specials to draw clients in. This will grant customers access to the products they want to come back for. Customers will not appreciate the product if they do not taste it. 

Train the staff. Ensure that all staff members can answer questions that customers might have through their way. This will add value to the experience the customers obtain from encountering the company. Have the staff focus on the customer’s needs and ensure that they are met. 

Web Promotion Ideas

Creating a event website for the promotional event will add range and attraction to the marketing strategy. Companies use websites to create authority. An authoritative website shows customers what a promotional event will add to their life. The business can build trust through credible sources and event sponsors on their pages. 

Setting up a web page grants the company a wider reach than normal social media pages. A business can use tools to ensure that its web page appears at the top of the search rankings. This will ensure that more clients come across these events. An event website allows businesses to build relationships with their customers by sharing valuable content and upcoming events. This will keep all customers in the loop. 

Another wen promotion idea will be to inform and advertise to the ideal client directly on the website. Businesses do not have to wait for the physical event to promote their products or services. Provide the customer with value from the start. This will provide the customer with the knowledge they can share with other friends or family members if the demand for the product is bigger.

Tips For Creating A Successful Promotional Event

Deciding on the event goal and checklists around it, is an easy way to start a successful event. Corporations can state their objective, and the rest of the team can work to bring them to life. 

Knowing Your Target Audience

The target audience is the customers that will enjoy and use the products or services of your company. Setting insightful and accurate marketing that aims to target the ideal customer can enhance the sales of the promotional event. 

Once a company knows its ideal customer, it can create advertisements that specifically target them. This will not only lead to more individuals attending the promotional event but will lead to having the right event attendees that require the product or service at these events. 

Have A Goal 

Goal setting is of utmost importance in all corporate areas. This will allow the members to plan and set an action strategy to achieve something specific. Companies that have no action plan tend to drift around, aimlessly struggling to find rhythm and direction for their company. 

Set realistic, measurable goals that are specific and can be reached. Once the goals are set, every individual can work to obtain these goals. 

Create A Schedule With Deadlines

The benefits of sales teams setting deadlines is magnificent. Companies can use deadlines to ensure that all members of the team work without procrastinating. These members will be forced to obtain the task as quickly as possible due to the deadline.

Deadline is a natural course of keeping staff accountable for accomplishing what the company set out to do. This added pressure will allow individuals to think quickly and take action on more tasks.

Should You Hire Promotional Event Companies?

Companies should focus on using promotional event companies. These corporations can plan, create and run an event to the success needed to achieve the goals set out by the company. Hiring external event planning corporations will allow the internal team to focus on their main tasks and goals without being interrupted by planning.

The hired company will deal with all the planning, event marketing, advertising, and other tedious tasks of organizing and running a promotional event. These companies have the necessary contacts and input to distribute and target the right customers. 

What Can Conference Source Help For Your Promotional Event?

Conference Source can start by setting high-quality and achievable goals and objectives. This will give the organizing company a clear vision of what to achieve. If goals are clearly communicated, it will take less time to bring the event to life. 

Conference Source can provide extra information on topics such as when the event will happen, who the target audience will be, and what type of promotional event it will be. All these small details will ensure that the outsourced company has a clear sight of what is needed and how to achieve set goals. 


What Are Examples of Promotional Events?

Events such as launch parties where new products are being advertised or workshops and webinars are perfect examples of ideal promotional events. Other promotional events are award shows or conferences where knowledge on certain topics within a specialized industry is shared. 

What Is The Top Promotional Event Firm?

Top promotional firms provide an amazing service. Planning, organizing, and running the entire event to ensure the achievement of company goals and increasing sales. 

Final Thoughts

Promotional events can be used in multiple ways. Certain companies will use these events to create brand and product awareness while others use these conferences to add value to their customers without selling them a product. 

Outsourcing the planning, creating and hosting of the event can save a company time and resources. This will allow the in-house staff to focus on important tasks and goals that need their full focus. These events can assist in company growth and increase sales if it is used correctly. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Boosting Productivity: Use Bank Sales Incentives Programs


Inspiration and motivation can lead a team to perform at higher peaks. These motivational strategies can include an incentive plan. These programs will reinforce and compensate sales team members for reaching a goal or performing the best in the company.

Banking sales incentive program is good encouragement to members to place focus on the goals and objectives the company has set. They will be compensated either monetarily or non-monetary for their hard work and time. These incentives will allow the entire team to feel appreciated, which will have everlasting benefits if these incentives continue. 

Definition of Bank Sales Incentive Programs

A bank sales incentive program focuses on rewarding a certain behavior or achievement reached by a sales member. These goals and objectives are chosen by the management team to increase sales and provide assistance to their customers through loans, credit, or other products. 

These incentives can come in monetary and nonmonetary forms. Monetary is when an incentive adds financial value to their compensation. Providing a bonus or commission based is a financial incentive. Non-monetary incentives can be in the form of an award, extra off days, or allowing a few days to work from home. 

Importance of Bank Sales Incentive Program

Top-tier banks such as JP Morgan, Bank of America, and Citigroup all have incentive schemes in place for their sales teams. The top management in these corporations knows the importance of compensating and taking care of their employees with competitive rates.

This is important because the company will decrease employee turnover and attract new staff. And can decrease the opportunity for competition companies to steal their key employees. The business does not want to provide the competition with input on their systems, and while preventing this, the company will be providing them with an occupation that can pay the bills and stack other benefits for the employee.

Benefits of Implementing Bank Sales Incentive Program

There are crucial banking interests connected to the use of a sales incentive plan. These benefits are not only for the company but support the employee as well. The number one benefit of an incentive is improving productivity. Personnel will find creative ways to determine the costs and increase sales to achieve the goals set through providing other products to the existing customers as well as new customers. 

Staff will use each other to find the necessary resources to overcome obstacles which will lead to better teamwork and employee engagement. These sales members will engage with management to ensure that they have the right ideas or if they have found different and new ways to obtain the goal, which can include the selling or creating of products or services. 

Lastly reduces company employment turnover and motivates the staff to work on achieving the goals and objectives in front of them. Companies can use these incentives to ensure that personnel receive compensation and rewards for obtaining sales goals These banking incentives can attract new individuals.

How Bank Sales Incentive Programs Can Boost Employee Morale and Productivity?

Bank sales incentives will boost employee morale and productivity. An incentive was created to drive employees to pursue higher goals that will increase the company’s sales. An incentive program will compensate employees, thus showing them the appreciation the company has for them. Once a company can showcase its love for its employees by rewarding their dedication, the team will feel a sense of achievement and belongingness.

Employees that add value to the team and company will feel more driven, and their morale will increase. Thus leading to higher productivity due to them being of high value to the company. These incentive performances compensate for both these benefits

Types of Banking Sales Incentive Programs

There are multiple different incentive plans involved, and they are used for the variety of employees and goals set by the company. Each incentive is driven by a determined goal and can be modified throughout the process of the program. 

Commission-based Incentives

Commission-based incentives repay the sales individual a percentage back from what they have originally sold. Commission focuses solely on the number of new products and services the employee sells. 

These costs for the company can be added at the end of the month to the participants salary or a payment can be made directly into the account once the sales have been made for the day or week. This works exceptionally well for sales individuals.

Bonus Programs

Other than commission, Bonus program focus on specific goals and objectives that have to be met. Once an employee meets a goal that the company set, the bonus will be accessed and paid. 

There are multiple options for a bonus program, but these work well when a company has a goal to reach within a specific period.

Recognition and Reward Program

The recognition and reward program’s primary aim is to ensure that the employee feels more valued. These rewards are personalized to each individual that receives them. This can be used when an employee adds value to the success of the business. Recognition programs aim to reward smaller yet valued tasks. 

A performance-based Incentive

Employees receive performance-based incentives when they have finished a high-priority project or delivered an exceptional service to a customer. This can also be obtained when the company management has observed and evaluated an employee’s performance. Once the performance exceeds expectations, the staff member will be paid. 

Check Out Incentive theory | Behavior |:

Examples of Successful Bank Sales Incentive Programs

Case Studies of Banks with A Successful Incentive Program

The different corporate banks all provide a different incentive program to their employees. At Bank of America, the financial employee compensation to date is around 4 billion dollars. All of this is to reward employees and assist the corporate banking in moving forward through the work and dedication of the sales teams and employees. 

Jp Morgan chase focuses on providing training and education to their staff to ensure consistent growth throughout their careers. This leads to higher pay due to the value that they add to the business. They provide other incentives such as wellness with the aim to provide a better service to their customer. 

Best Bank Incentive Program Ideas 

Some of the best banking incentive ideas are determined by the employees. An incentive plan that leads to rewarding employees with off days, wellness training, or financial benefits will be a more effective program. Compensate the employees for the hard work that they provide to the company, and the hard work will continue. 

Best Practices for Implementing Successful Bank Sales Incentive Programs

The best place to start creating and implementing a banking sales incentive is to have the end in mind. Focus on what goals the company wants to achieve through the one reward program and why. The reason behind the why is what will drive the team to achieve it. 

Secondly, focus on the employees and how to develop them. Companies can only decide on an effective sales program once they know what exactly the employees want and what motivates them. This determines what incentive will be most rewarding and effective. 

Ensure that every part of the company and team wins when a sales program is used as compensation. These incentives must be used as a proclamation that the business is moving forward through the hard work of the staff. 

The company will have to evaluate the effectiveness of the incentive plans. This will be beneficial because if it is ineffective, it can be changed immediately. Ensure that the incentive compensation is successful, or adapt them till it is. 

Challenges and Risks of Bank Sales Incentive Programs

Common Challenges and Risks Associated with A Banking Sales Incentive Plan

Communicating and evaluating are some of the bigger challenges when observing the program. Corporate banks can fall short when the incentive schemes are not evaluated based on their effectiveness regularly.

Continued communication and target evaluation are other two areas that companies lack in setting up and evaluating throughout the run of the program schemes. Management must continuously state the targets, and once it has been achieved, set new targets. This will force the business and sales teams to grow. 

Strategies for Mitigating these Challenges and Risks

The best strategy for mitigation is to focus on the long-term goals and continue communication. This will allow the whole team to know where they stand, and what objectives must be completed to move forward. 

Keeping things simple and ensuring that the team understands the goals and consequences. Some team members might work hard for the incentives through providing an exceptional service to existing customers, while others cheat their way to the top. Management must audit the team regularly to observe if any foul play or lack of achievement might be a reassurance. 


What are Good Incentives for Salespeople?

A good incentive scheme’s primary focus is to motivate sales employees to work towards a goal set by the management team. These incentives are set for the needs and want of the employees and are created to fulfill the greater business goals. 

Which Sales Incentive Plan is Most Widely Used?

The use of targets and quotas are some of the most popular incentive plans that corporate banking use. Companies can make use of bonuses since it is popular among sales teams and managers. 

Final Thoughts

An incentive program plays a massive role in sales teams. These incentive schemes will motivate and drive the team to achieve the goals set by the company. Compensation will allow the team to feel valued and appreciated which can push the staff to increase the sales numbers and engagement with both the new customers and the business. 

The best incentives that banks can make use of are the ones that focus on the employee’s needs. Banks can ask employees what will motivate them, and use that to set up the most effective incentives. Some of the best incentive programs can be seen as bonuses and commission-based programs. 

A few budget-friendly incentives such as training incentives or nonmonetary rewards will also do the job. The aim should be to motivate and inspire the team. Banks can inspire and motivate the sales team by simply setting up rewards that are worth chasing. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Planning a National Sales Meeting: Do You Need To Hire An Agency?


There are corporate companies that face specific tasks and challenges in their entire organization. One of the many big headaches is communicating with every member of a sales force. This is crucial to ensure that each member knows the task and goal that is set for each group. Sales are no different. 

A national sales meeting is crucial for every sales team in the business world. This will allow the leaders and head of sales to articulate the goals and challenges that the sales team is facing or chasing at the moment. These events can happen in person or online, and some companies run hybrid meetings to ensure that every individual can be present online, or in person. 

Planning a national sales meeting is as crucial as the execution thereof. Companies need to ensure that all aspects of the sales force is covered and that every member walks away with the input and knowledge needed. Some companies hire the right team to manage and plan these meetings while others have an internal planner to cover the bases and ensure that everything moves according to plan. 

What Are The Purpose of National Sales Meeting?

The main objective can differ between different corporations. The main focus of national sales meetings are to ensure that the objective is clear and precise. If the objective is to raise company sales, the meeting must state what the problem is and how everyone involved can increase or fix the main problem within the year ahead. These events can be used to introduces new products to the sales reps or employees. 

According to LinkedIn some of the main reasons for a national sales meetings are to communicate the road to success, build momentum, and the training and development that goes along with it. Developing and inspiring the team to create and take action, as well as know their customers, and lastly to celebrate the success and victories the team has passed and achieved to date.

Sample Sales Meeting Agenda Topics

Setting a standard agenda seems like a monotonous way of planning a national sales meeting, but this allows everyone on the team to expect and prepare specific topics for the meeting. Topics such as

  • The drive behind the organization and the values of the company. 
  • Allow feedback and information sessions where the staff can ask questions 
  • Updates on big events ahead
  • Laying out the metrics and goals for the upcoming year or months
  • Obstacles and training opportunities 
  • Successes and motivation to take charge of what lies ahead.

Every sales meeting will need to have a form of motivation for company staff. This will allow them to reenergize and develop new ways to achieve the goals set out by the sales staff.

Check Out Ideas for a Sales Meeting:

How To Plan A National Sales Meeting?

Scheduling and informing the staff of a meeting with enough time to prepare is one of the key factors that lead to the success of a sales meeting. By scheduling the meeting, the team can draw up questions, queries, and suggestions on different topics and provide solutions to certain problems. 

Setting an agenda will also indicate exactly what procedures the meeting will follow. This will allow attendees and speakers to be ready for what lies ahead. Another great tool companies can use is meeting planning agencies. These professionals can take everything off the company’s plate and run the meeting from start to finish. 

Virtual National Sales Meeting

A virtual sales meeting is an easy and accessible way to have the entire team all on one call. By using the technology companies can save on excessive spending or time wasting due to traveling. The company can save money by allowing all attendees into a virtual world. 

Some key aspects of virtual meetings are to allow the team to have input. This can be to allow all members to ask questions when needed, or to give them access to a camera where they can still be individualized within a big team. 

Keeping energy in the virtual meeting can often be the leading cause of failure. Companies can focus on providing positive feedback, telling success stories, or having giveaways to keep the staff’s energy up. This will allow everyone to be attentive and take in all the information that will be provided in the meeting. 

In Person

In-person meetings are valuable for corporations when they want to address extreme problems that need face-to-face attention. Some corporations will use these in-person meetings to energize the team or provide resources or training that can only be done personally. 

Other than a virtual meeting, physical events do allow team members to connect and build strong relationships. The team can have open conversations with each other and the management without any virtual problems such as connection or technical issues standing in the way.

Tips For Creating A Productive National Sales Meeting

Here are 5 basic tips any business can use to improve their online or virtual sales meeting. 

  1. Start with energizing the sales team. This will activate all the team members to take in the knowledge and information that is shared. 
  2. Take breaks. Do not set long and tedious meetings without any resting periods. This will leave the whole team fresh. 
  3. Provide quality research to back the goals set for the upcoming time 
  4. Allow customers to provide input by giving them the microphone to speak. Let the customer explain the strengths and weaknesses of your sales pitch. 
  5. Accept and provide a space for the team to provide input and solutions to the problems. When teammates feel heard. They will work harder and provide better solutions. 

Should You Hire A Planning Agency For A National Sales Meeting? 

Hiring a professional team that can create a national sales meeting from the start is a great idea. These professionals know what works and how to set meetings up that show great results. 

Hiring a planning agency will take away planning stress, and will grand the team to focus on other more important tasks. The meeting agency will save the business time on planning as well as the small tedious tasks that no one can see from the surface. 

When Should You Hire A Planning Agency?

The perfect time to get a planning agency is at the start of planning a national sales meeting. This will allow the agency to understand the main objective of the meeting, as well as the tools and pathways for obtaining that objective. 

These planning agencies can use their skills to create the meeting that will have the necessary impact, handle the sensitive topics as well as energize the team to go out and reach every goal that is set. 

These agencies might cost a company some financial loss, but the gain and the high-quality meetings that they put together will be worth it for both the company and the members thereof.


What Is The Purpose of an Annual Sales Meeting?

The purpose of an annual sales meeting is to bring the sales team of the company together and to share the past year’s metrics and the coming year’s goals as well as how each and eerie member can achieve them. 

What are Example National Sales Meeting Themes? 

Popular themes are: finding your mojo, focusing on the future, and putting the customer first. A theme is a great way to show the objective of the sales meeting. This will also energize the team members by creating an expectation for the upcoming sales meeting. 

Final Thoughts

National sales meetings have been around in the business sphere for decades. This is not only a great way to communicate the teams goal for the year in one event, but these meetings can also assist in reenergizing the national team.

Companies can use meeting planning agencies to ensure that all the right steps are followed and that all necessary information and objectives are shared. These companies can be of great value and can ensure that any successful meeting, virtual or in person is of great sales success.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Payments for hard work, creative thinking, and problem-solving can differ for every company. Specific reimbursement will motivate and push team members to work harder based on the payment incentive. 

Travel incentive is when a corporate company gives an all-expenses paid trip to a certain individual or group. These incentives are a different way to pay the team for their hard work and show them that their work is being recognized. Paying staff in this way can ensure that the individual gets the necessary rest and enjoyment of seeing a new location, covered by the business. 

Companies can use these incentive travel programs in multiple different ways, but the aim is always the same. Not only do they want to reimburse individuals for what they have done, but also give them the time to take a breath, discover more, and come back refreshed with new ideas and creativity.

What Is An Incentive Travel Program?

These are programs set out to reward staff members and employees with an all-expenses paid trip to a certain destination. Some of the incentives include paying for the whole family or spouse, while others only cover the employee. 

Companies will use these incentives instead of rewarding the team members with a financial reward. These programs can be used for individuals or groups and can include a few days of work, while the remaining days can be used for rest and exploring. 

There are various incentive travel programs, some having a full itinerary while other programs, provide a destination and all expenses paid, but it is up to the employee to decide what they want to do and see at these specific locations.

Deciding on a reward system can be a difficult task. A specific group of employees prefers a cash reward such as bonuses while others promote travel programs or extra days off. These different programs can make it difficult for companies to ensure that they provide an incentive that is suitable for every employee.

Converting to a incentive travel program can benefit your company in multiple ways and these benefits can leave all your employees energized, motivated, and excited about where they can go next.

Pros & Cons of Travel Incentive Programs

Pros of A Travel Incentive

Productivity and Healthy Competition among Staff Members

Competition is the drive behind many companies. This advantage can also be used as a drive within the company. The corporation can use travel programs to ensure that members work hard intending to obtain the ultimate free trip to a specific holiday location. 

Healthy competition will push the members of the company to work harder to obtain that advantage over others to win the big prize. This will also lead to staff members being more productive and focusing on the tasks that will give them the lead over other employees. 

These incentive travel programs rewards will motivate staff members to use the time they have on their hands to work on each goal set by the corporation, which will inevitably lead to these members obtaining the reward of a free holiday.

Boost Employee Morale 

Working without being recognized other than a financial payment can be demeaning and will lead some employees to feel invaluable. Moreover, most employees work at their most productive and peak level when there is external motivation. 

By opening up the floor to a travel program employees can see that hard work will and can pay off, on more than just the financial side. This will boost the morale in the office because people will start to push the teams they work with to reach their goals quicker and with better solutions

With team incentive trips, the group will help individuals to ensure that the whole team reaches the goal and in the end achieve the reward of a travel incentive. 

Flexibility and Adjustability 

Not every person enjoys the great outdoors or the snowy side of America. Some individuals love spending time indoors or walking through old buildings and beautiful museums. 

Companies can consider this and adjust the location based on the employee that received the reward. This will ensure that the employee receiving the travel program can rest, recoup and reenergize on the trip, which will allow them to come back to the office, well-rested and motivated to work on the next goals. 

Employee Availability and Retention 

Employees competing for the reward program will ensure that they work a certain amount of hours to establish their competitive advantage. This will lead them to be available for work more often, focusing on staying in the lead and winning the incentive.

Staff members will tend to stay longer at a company to work on achieving the ultimate goal of the travel incentive program. This will assist the company in retaining its employees for longer, and to an extent investing more time and energy into them so that they can help grow the company. 

Increase Sales and Profits

Travel incentive programs are a great way to raise profits and increase sales. The employees will work harder and smarter to achieve their goals more quickly. And this will lead to the company’s boost in sales. 

These incentive travels can increase the company’s profit even as it will cost the company money to pay for all the expenses that are connected to the traveling program.

Cons of a Travel Incentive

Taking Strong Employees Out of Action 

Rewards can cost a company money, while a travel incentive can cost have a bigger impact than just finances. It can cost the company sales and profits.

By taking one of the key role players in a sales team out of the system, the company can lose the weekly profit of its strongest players. This can leave clients with poor customer service, or other staff members not having the strength to close deals like the star employee. 

Lack of Budget or Spending on Incentive Programs

Providing a travel incentive when the company is making big profits is one thing, however, the problems start to rise as the corporation goes through a slump and the rewards are at a minimum. 

Companies can commit to a set amount of incentive rewards and only later discover that there are no funds to fully cover these trips. This can lead to demotivated staff members which can lead them to be sluggish or depart from the job.

Planning and Scheduling

The entire concept behind a travel incentive program is that employees can enjoy a program that is fully financed with an itinerary for what they can and need to do. 

The itinerary must be completed by another member of the company. This can take up to several hours to dot out and plan, which leads to another hire or delegating it to other staff that does not necessarily have it in their job description. 

Cheating and Crockery to Get What they Want

Competition can bring out the worst in some candidates. These competitors will fight and cheat their way to the top without feeling shameful about their actions. This can lead to the chaotic and unfair competition which will reward the wrong employee. 

Miss Aligned Motivation 

Motivation can be a key part of obtaining a productive day. Employees tend to work harder if they are fighting for a cause or facing a deadline. Competitions can lead to employees only focusing on obtaining the reward and not tuning into what the company goals, values, and driving forces are.

Examples of Incentive Travel Program From Incentive Travel Solutions

There are multiple ways of rewarding employees for the hard work and goals they achieve. These incentives can other than capital gain, and can exceptionally motivate the staff members. 

International incentive

These programs are trips that are fully paid for to a specific location that will be decided by the company. This incentive will allow the employee to discover a different country and location without needing to contribute to the trip. 

Choosing an international location can pinch the employee’s curiosity with the desire to discover and experience a different culture and location than what they are used to. These locations are not part of the employee’s regular holiday destination.

Local traveling incentive program 

Not all competitors have the curiosity to experience a different culture or international location. Some of these competitors love their own countries. Corporations can add local locations to the incentive program to motivate individuals that loves local traveling and want to visit locations in their own country. 

These will be locations that not all locals get to experience due to a lack of free time, or even funds to travel halfway across their own country. This incentive makes it easy for the individual receiving these incentives to explore experiences that they have desired to see.

Check Out Fundamentals of an Incentive Travel Program:

Common Incentive Travel Destinations

According to Brightspot, their locations are the ultimate options for a travel incentive program. These locations can be international or locally based. The main focus is to treat the staff with a trip based on a location that they have never been, to or would not pay to see on their own. 

Here are specific international destinations that will leave any employee speechless. 

Sorrento, Italy

This small town based on the Almafi coast of Italy is a great location for a high-achieving member of any business. Some of the fun activities to do in and around Sorrento are visiting the old town, the Marina grande, and the Piazza Tasso.


Portugal is one of the more affordable countries to visit. This location has various beaches, festivals, and easily accessible towns to visit. It is also known for its’s liveliness and enthusiastic locals. 

incentive trips for employees


This architectural phenomenon leaves travelers in awe with all the beautifully built and designed chapels, cathedrals, and cellars. Prague will leave all music lovers satisfied with the wide range available. The adventurer can enjoy parks and nature hikes in the natural landscape that Prague presents


The country of Ireland is well known for its beautiful natural landscape, lively cities, and fascinating castles. This county is rich with history and the size will allow visitors to explore every part of it in one trip. 

Tips For Designing An Effective Corporate Travel Incentive Program

Get Suggestions From Your Staff

Planning an incentive program for a location that none of the competitors find attractive is a lifeless goal. The employees will have no motivation to reap the reward. Rather ask the staff members of specific locations and set up incentive programs based on those suggestions. 

This will enrich the team, as they will feel validated and as a result of their opinions now have a goal to obtain. 

Know The Objectives Of Your Program

Enterprises can miss their main objectives when zooming in on the rewards and programs that will motivate their staff. These companies need to first state why they are rewarding individuals or teams with incentive programs, and sole focus on the objective at hand. Some objectives can be to ensure bigger profit, raise team morale or gain more sales.

Prepare Clear Guidelines

Preparing an itinerary plays a key role in the program. This allows the winning competition to know exactly where they will be going, what they can do, and how much and the exact products the company pays for. 

Clear guidelines need to be presented with the reward to ensure that the candidate can prepare and spend the company money on the correct services and products, such as taxis and hotels or food and leisure activities. The employee can spend all the allocated money on leisure activities and end up stranded due to insufficient funds.

Some first-time travelers need clear indications of where to go, what to pay for, and how to get around in a foreign location or country. By providing these guidelines, the company can prevent overspending and traveler safety. 

Consult Travel Experts

Consulting an expert in a field to ensure that the company knows how to gain the most without paying for all of it is a great way to make traveling incentives a viable option. These experts can provide the corporation with detail that will influence the destination choice and money allocations.

Travel experts can provide the company with cheaper flight options, free or less expensive leisure activities that the competitors will enjoy, and local hotels or locations that are a steal to stay at. These experts know the local hangout spaces and can provide the company with amazing sights to experience as a first-time traveler.

Look At Different Vendors

Do not use the first option that arises. Companies can take the time to search for vendors that will provide a good service that will take care of all the planning and services. Taking care of the employees should be the priority and all vendors should know that. Ensure that you spend the money on the best vendor. 


Not every part of the trip or location should be set in stone. Corporate companies should leave a distance to ensure that negotiation can take place. Do not sign or accept set plans far ahead of the traveling date. Circumstances can change and the important task can arise which needs prior attention.

Stick To The Budget

Set a budget and stick to it. Employees must stick to the budget to ensure that the trips do not cost an additional amount to cover for a lack of planning or execution. If companies and employees do not stick to the budget, the forthcoming programs can be canceled to pay for the current traveling plan. Provide a strict budget and stick with it. 

Offer a Wide Range of Choices

Provide more than one option for the travel incentive program. The enterprise can formulate multiple options in which the winning candidate can choose the location that they want to travel to. This will allow companies to touch all competitors and team interests. 

Some candidates may have experienced a certain location before the program, thus not peaking their interest. This can lead to candidates not competing, and demotivating other staff. Companies can counter this by providing various options for traveling programs and locations. 

Make The Program Appealing To A Diverse Group of Employees

Choose a location that offers a wide range of different activities. Not all individuals enjoy the same activities on a holiday. Some enjoy long beach days, while hiking or sightseeing might be more enjoyable to others. These different activities can motivate staff members to participate and work towards receiving traveling incentives.

Emphasize Overall Experience 

Creating a beautiful picture by emphasizing more than just the big exciting locations can play a crucial part in motivating employees. Express everything on the itinerary and explaining every possible part will ensure that there are no false ideas about what to expect. 

If the staff members know exactly what they will experience, their motivation to obtain it can grow. Traveling can come with a few bumps and ensuring that everyone knows that will set an expectation. 

Provide Support 

Out of sight out of mind is not the best way to provide support to employees on a traveling incentive. These individuals are traveling on the company account. So regular check-ins to ensure they are safe and enjoying the trip can add value to the current and future trips and programs. 

Broaden Perspectives of Employees

Traveling and experiencing divergent cultures is a quick way to broaden a tourist perspective. These travel incentives will teach travelers that people think and live in different ways, some drastically different from them. 

Employees will come back after an incentive program, with certain experiences that will broaden their way of thinking. This is extremely beneficial to the company because the employees will start to address problems with a broader perspective. 

Utilize Personal Experiences and Endorsements of Employees

Companies can use the personal experiences of the employees to decide on travel locations and endorsements. Once an employee had a good or bad experience, the company can take these experiences to plan a better trip.

Provide Non-travel Options 

Traveling can be a stressful experience and some individuals prefer to stay at home where they know everything. Providing non-traveling options will motivate the individuals that prefer to stay at home with options such as financial benefits, extra off days, or a breakaway weekend in the city they stay in, which can be just as motivational as a trip to a foreign country. 

What Are Other Options Beside Traveling? 

Other options besides traveling are firstly financial benefits. Instead of providing a free trip, companies can provide a cash bonus incentive where the employees receive a certain amount of money for their hard work. 

Using extra days as an incentive program. Secondly, companies can allow a few extra days off instead of a traveling incentive. This will motivate some individuals because they can spend more time with their families and friends, which they might not see on a regular base. 

Lastly hotel incentive programs. This refers to companies providing incentives such as retirement programs, mentoring programs, or allowing flexible working hours. 


What Are Examples of Hotel Employee Incentive Programs? 

Providing incentives such as a retirement plan, flexible working hours, or career and personal development are strong examples of hotel incentive programs.

What Is The Best Sales Incentive Trip?

The best sales trip is the one where a company has asked the employees to provide input on where to go, and what they want to see and experience. Ensuring that there are different activities for every personality will provide a great sales incentive trip for anyone.

Are Noncash Incentive Rewards Most Effective Motivators? 

Noncash incentives are a more effective way to motivate employees. Tapping into the emotional aspect of the employee and providing more value on paper than a financial check, is a more effective way of motivation.

Final Thoughts

Incentives are an effective way to motivate employees to reach the goals that the corporation set for their teams. These programs show employees that they are valuable. Companies should use more than one incentive program to ensure that the whole team, which is full of different personalities, can chase the incentives and goals without excluding anyone. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

With everything moving online, corporate meeting planning can play an even bigger role than expected. By having a set team of technicians, planners, and IT specialists, any corporate meeting, conference, or event can happen with a click of a button. These teams ensure that any of these meetings are planned and can run as smoothly as possible.

Meeting planning services are there to ensure that the conference is on time, has the correct itinerary, follows a set structure, and provides all the attendees with the necessary information on every meeting or event. 

By using event planning services the company can save time, and money by allowing the meeting planners to run with organizing, and scheduling guest speakers, venues, and agendas that are set to happen at this corporate event or conference.

These service teams take the weight off the employees and allow them to focus on more pressing and important tasks.

What Are Meeting Planning Services?

These corporate professionals set out to ensure that everything is correct for the meeting. From planning the agenda, providing the correct venue, and assuring that every individual needed is there.

These corporate meeting planners will run the entire meeting from start to finish. This includes planning the itinerary, the agenda, and other tasks such as informing the correct attendees of the time and location of these meetings.

There are various event planning services out there. The primary two includes formal and informal meeting planners.

Formal planners focus on bigger corporate events and conferences. These individuals or groups can also plan functions that are held by the top management of a corporation which can include virtual meetings. 

Informal planners are those that focus on smaller events or meetings with no set agenda or specific speakers. These informal events will also happen in one location and the planning of these meetings is far less than a formal meeting. 

Check Out Working with Corporate Meeting Planners:

What Are The Inclusions Of Meeting Planning Service?

The inclusions differ from the company and the type of event at hand. Tasks such as discovering the true objective, planning and bringing the objective to life, and creating the event on a budget. These services also include communicating with the necessary participants and speakers to ensure that they know the agenda as well as where this conference or event will be happening. 

See Also: Planning a National Sales Meeting: Ideas & How to Plan

Benefits of Meeting Planning Service

There are multiple benefits to using a national sales meeting planning service. The main benefit is that these organizations know the ropes around planning and setting up different types of meetings. They have all the connections and knowledge to set the stage for an unforgettable and all-important event or conference.

They will ensure that the correct branding is used so that all can associate with the company hosting the event. This will add to the marketing of any company which could lead to more sales. Companies can set the budget and these services will guide and create it accordingly. 

When Should You Get A Meeting Planning Service?

The best time to get a meeting planning service or agent would be as soon as the idea for a meeting or event starts. This will allow the organization to add more value through their knowledge of how things can be done.

Better late than never is another option. If your team started planning the event without a meeting planning organization, you can just connect the meeting organization to your planning and see them take over and solve all the nitty gritty tasks that most individuals dread.

How Can Conference Source Provide Your Corporate Meeting Planning Solutions?

Conference Source can help solve corporate planning by setting up a well-planned itinerary for what needs to be addressed, and what solving those problems will lead to. 

The organization can also set a budget to assist the planners with what type of event or conference to plan as well as which speakers to get. 

The client needs to bring all the ideas to the table of what and how they want the conference to touch on so that the planning services can jump in and bring this to life.

List of Top National Sales Meeting Planning Companies

Here is a list of the top ten corporate event planning companies:

1. Conference Source (Sales Meeting Planner)

Location: Denver, Colorado

Services: Investigator Meetings,Incentive Programs,Sales Kickoffs,Team Building, Product Launches

2. Event Solutions 

Location: Santa Monica, California

Services: Event production, event management, and destination management.

3. JR Global Events

Location: Philadelphia, Pennsylvania

Group tours and activities, speaker management, and offsite events, among others.

4. Evolve activation

Location: Sun Valley, California

Services: Event budget development, on-site event management, and staffing options.

5. Luxe Fete

Location: Miami, Florida

Services: Corporate event planning, and design for events.

6. MGM resorts 

Location: Las Vegas, Nevada

Services: Event management services, staffing capabilities, and full-service event planning.

7.AJ Williams Events 

Location: Boston, Massachusetts

Services: Virtual events, fundraising, event design, and event entertainment.

8. Rafanelli Events

Location: Boston, Massachusetts, and New York, New York

Services: Start-to-finish event planning, event marketing, and branding, as well as branding consultancy.

9. Absolute Production Service 

Location: Chicago, Illinois

Services: Event planning, production management, and A/V installation for secure sound systems.

10. Sequence Events 

Location: New York, New York

Services: Event planning, event strategy, venue sourcing, and event management.

How To Choose The Best Company For Meeting Planning Service?

With the online era in full force, companies have more options than ever. They can have a meeting management organization to do their planning and set up from across the world. This leaves any organization with options.

Choosing the right company to plan and lead your corporate event or national sales meeting will come down to some fundamental values and aspects. Communication will be the main focus. Can the meeting organization listen and bring your ideas to life? With a clear vision and idea of the conference, the main focus will be to transition from ideas to reality and choosing a company that connects these two will be key. 

Another focus point will be the personalities of both teams. Both organizations will need to focus on bringing the most suited personalities to the table. Problems that come to the surface should be surrounding the event and not because of two individuals struggling to work together. 


What Does A Meeting Planner Do?

These professionals take pride in planning and setting the table for big events and conferences. These planners take meetings, events, and conferences and plan, schedule, and organize every part of it. 

What are the Different Types of Meeting Planners?

We have informal and formal meeting planners. The formal planners focus on big events or corporate meetings with different locations, speakers, and a set agenda throughout the meeting days. Informal planners set up smaller meetings with no or small agenda where people can speak freely and they usually happen at one location.

Final Thoughts: National Sales Meeting Planning Agency

Planning services can play a crucial role in problem-solving and other important parts of the business. 

By solely focusing on the structure and surrounding aspects of the meeting and events, they can ensure direct access to the point of the meetings without adding extra stress or distractions that can make meetings longer than expected.

They will create a foolproof event that will leave all the participating partners on the right path, with insights into where the company wants to go and what solutions to focus on. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Types of Rewards and Recognition for Employees


The changing workplace has seen the dynamic of employer-worker relationships change over the years as younger generations take on more managerial or executive roles and older workers start to step into retirement. 

While employee benefits help to keep teams motivated, droves of workers are leaving the workplace because of the lack of recognition. Employees often feel more motivated, inspired and stay longer at the same company if they notice employers valuing their contribution to the organization. Rewarding employees for their work has been shown to improve overall productivity, and workplace relationships among employers, managers, and younger staff members. 

In a Gallup research study, it was found that those workers who “strongly agree” they receive authentic recognition are 5.2 times more likely to stay at their current firm and envision long-term prospects more positively. Telling employees that they’re being recognized for their work can help organizations minimize employee turnover and help increase overall productivity. 

Why Is Employee Recognition Important?

Employee recognition in the workplace helps to identify and reward individuals that are actively making a difference within their office, contributing to group projects, meeting targets, and improving workplace relationships. 

Giving employees the necessary recognition and rewards helps employers and team leaders establish a more positive working environment, but more so, it provides employees with more motivation and appreciation and encourages individual contribution among staff. 

For instance, it’s been found that Gen Z employees, those born after 1998, are 73% more likely to say they want recognition at least a few times per month in the workplace compared to their older peers. 

While employee recognition is not shared the same among organizations, or even teams for that matter, the right people must be appointed to give employee recognition to ensure equal and fair treatment of employees who can stand about, go the extra mile, and deliver more than what is expected of them.

Who Gives Employee Recognition?

As a business or company, it’s important to make sure that people feel valued, especially when there is a strong culture of positive enforcement among employers and workers. This not only helps to establish a good relationship among employees but also between employers and their employees. 

Employees want to feel that they are being supported. Research has found that in some instances, only 59% of employees said that they feel supported at work, helping them to achieve personal and professional goals. This only further highlights the importance of giving proper employee recognition and ensuring that all workers are treated fairly. 

Top-Down Recognition

The first, and more traditional structure for recognizing employees is the top-down recognition model, which is generally centralized within the organization. There are two types of top-down praises, which differ in the approach they use, but ultimately help to give the necessary praise to those employees that deserve it. 

Manager-to-Employee Recognition

Often the more common approach, manager-to-employee recognition, sees team leaders giving praise to the members of their teams for the work they have contributed. This is a more effective option, as managers tend to work directly with employees and can establish a workplace relationship with them. Manager-to-employee recognition not only creates a more productive environment but it helps to cast a manager in the light of a team leader. 

Company-to-Employee Recognition

Another form of praise is company-to-employee, which sees companies giving their workers more public recognition, either with an Employee of the Month Award or perhaps at an annual prize giving. These rewards are often bigger and perhaps more meaningful but can exclude a lot of other hardworking employees. 

Seeing that companies can at most hand out 12 Employee of the Month Awards, or have only one annual prize giving, it can be hard to choose an overall prestige employee that has ultimately stood out, while not deliberately disregarding other workers. 

Peer-to-Peer or Social Recognition

Although companies don’t often spend a lot of resources in developing peer-to-peer recognition programs, workers can give each other praise, or managers can show support to other managers through direct recognition. 

Having a combination of top-down recognition and social encouragement is a strategy that can help employees feel more valued within their teams and the overall company

Where Do You Give Your Employees Recognition?

Giving feedback to employees is the easy part; deciding when and where to do it becomes the hard part of the recognition process. Employers and team leaders will need to decide where would be the best to give employees praise or feedback, either through a public announcement or perhaps something more private. 

1. Private Recognition

Private recognition is often more common in bigger companies that have hundreds, if not thousands of employees, as it’s easier to provide them with monetary praise, or verbal feedback. 


Bonuses can show the value placed on the work employees have brought to the company. Often companies will give seasonal bonuses, which will either be in the form of higher commission or an increased monetary bonus added to their salary. These types of appraisals are only possible if the company is in a financial position to hand out more money. 

Written Praise

Another form is written praise, which can come from executive offices, managers, or team leaders. Written praise can be a letter or even an email where an employer highlights all the important qualities an employee is bringing to the company and ensures they are noticing the work they are doing. This is often easier, and employers can send out written praise at any given time. 

Verbal Praise

In-person praise can help encourage those employees that feel motivated through affirmations, and direct reassurance. Either an employer or manager can give verbal praise where they feel necessary, and can be conducted in a group setting or a team meeting. More in-person or group praise will help boost team spirits, and help those employees feel more motivated through personal validation. 

2. Public Appreciation

The other side of the spectrum sees companies giving their employees public recognition. This news is often shared among employees internally and is perhaps more neutral as it can include more than one individual or group of employees that can be recognized at the same time. 


Some companies will distribute a weekly or monthly newsletter, often praising a specific employee that has done an exceptional job. This can also be seen as in-direct written praise, but is published publicly, and can help to motivate other workers in their pursuit to boost their workplace contribution and be recognized in the office. 


Here the goal is to ensure that all employees are being recognized for their work, but at the same time uplift their spirits with social gatherings that often include food and drinks and a small prize giving. This is a way for companies to give thanks to their employees in a more public way, and help foster a more positive working environment. 

Wall of Fame

A bit more traditional, but never fails to help give recognition to those employees that deserve it, a Wall of Fame helps to publicly display to both other workers and customers which employees have been going the extra mile. Getting onto the Wall of Fame could help to motivate other employees, and also encourage them to uplift their fellow colleagues. 


Gifts can be both monetary or physical objects, and they can range depending on the budget, company, and employee. Often an organization will hand out gifts to employees at an annual prize giving such as an office party or give them milestone awards for the time they have served at the company.

Check Out 6 Ways of Employee Rewards and Recognition Program:

Corporate Rewards and Recognition Programs

Having corporate rewards and recognition programs can help to incentivize employees, which often leads to more productive and motivated teams. This not only helps increase healthy competition among colleagues, but it’s also a way for the company to boost sales and become more profitable. 

Employee of the Month

A standard recognition program could perhaps be an employee of the month award. As already mentioned, these can often be limited to at most 12 staff members, depending on the size of the company. More so, this type of program can help encourage engagement among fellow employees, boost morale, and establish employee appreciation on a more public level.

Work Anniversary 

For older companies or those that have been around for several years, a work anniversary can give praise to longstanding employees that have helped to build and shape the company into what it is today. Additionally, this is another platform through which younger staff members can be motivated, and recognize their future within the company and where it is heading. 


While the aim is to ensure that all team members are working collectively to achieve a specific goal, teamwork recognition would entail having a team leader oversee projects, and dedicate their time to delegating. Through this employees will know what their role is and what is expected of them. 


Giving employees a specific goal or target, and providing incentives will help motivate them to go above and beyond. With sales structures, companies can offer employees a bonus, or a paid vacation once they reach a certain goal within a given time frame. This can help to establish healthy competition among staff, and allow employees to be noticed for their work. 

Leadership Awards

Not all employees are natural leaders, but those that present natural leadership abilities are often able to take on more challenging projects, work independently and motivate their fellow colleagues. Leadership awards can either be a physical prize, a cash bonus, a salary increase, or a promotion. 

Customer Service Awards

For customer-centered companies, employees that receive outstanding recognition from clients can be awarded in several structured ways, and is often an award that can be added to their resume or LinkedIn profile. This type of award highlights employees’ abilities to function well within the workplace, and also foster long-standing relationships with customers. 

Most Valuable Employee Award

It might be a bit tricky to differentiate which employees are more valuable than others, but those that do present exceptional abilities, provide meaningful contributions, and build healthy workplace relationships are often more valued within any company. Additionally, these types of employees are more skilled and willing to learn and develop new abilities to help improve company performance. 

Types of Rewards and Recognition

Just as not all employees are the same, it goes without saying that not all rewards should be the same. These compensations are rewarded to employees based on their performance and can be combined with different corporate reward and recognition programs. 

Monetary Rewards

1. Salary increases

According to a CNBC ALL-America Workforce Survey, 69% of workers expressed being satisfied with their current wages, and more than 80% of them felt motivated by their recent increases. 

Monetary awards not only help keep employees happy, especially for those that deserve it the most, but they can help companies retain talented workers for longer. When employees feel as if they’re being paid what they’re worth and what they bring to the table, they often stay longer at their current employer. 

2. Bonuses

Giving bonuses shows that employees have a high level of performance and that throughout the year they have presented increased productivity, and managed to improve the overall outcomes of their work. 

3. Commission

Another monetary reward that can motivate any employee to go the extra mile is a commission structure. These are often the most simple rewards, as they will encourage employees to make more sales, seeing that their commission will increase the more they sell, and companies can improve their revenue. 

Non-Monetary Rewards

1. Time off

A valuable reward that many employees are often after is getting more free time from work. Rewarding staff members with time off, even if it’s a few hours a week, or an extra day off from work can already uplift office spirits tremendously. 

2. Flexible working arrangements

A growing number of employees want more autonomy in the workplace, and remote or hybrid work roles are becoming an increasing demand from new employees. While this is not also possible, giving employees an extra day off, or allowing them to leave earlier on a Friday or after their shift can create a sense of recognition filtering from top management. 

3. Recognition and praise

Finally, having the time to personally praise employees, either through one-on-one meetings or a newsletter means that they can feel recognized by their employers. Efforts for cultivating more gratitude in the workplace are crucial if employers want their businesses to become successful and thrive in a competitive marketplace. 

Experiential Rewards

Other less-celebrated employee recognition program rewards still provide staff members with the motivation they need but can come in a different form than traditional monetary and non-monetary rewards. 

1. Trips

Breakaways from the office, such as an office getaway party, or even taking employees to a staff lunch can be considered a form of recognition. Trips can help employees engage in a less professional environment, and encourage them to build new relationships with their peers.

2. Team Building Activities

Corporate team-building events can range from flag football to volunteering or community work. There are different ways that team building activities can directly align themselves with employees and the work their company is doing within the direct community. These events can be an exciting way for employees to get to know one another, but also tests their abilities outside of the workplace. 

3. Professional Development Opportunities

Providing members, especially younger employees professional development opportunities can make them feel more involved with the company, and establish a space for them to grow and develop their skills. Development assessments can also increase employee retention, promote positive company culture, company values and deliver recognition for employees efforts. 

How to Implement Rewards and Recognition Programs

Choosing a strategy that will suit the needs of the employees and the company can mean that employers and managers consider the future of the company, and how employees will grow with the business. 

Setting Goals and Objectives

The most important implementation is having clear goals and objectives, as this will help employees better understand how their work will line up with where the company is heading. Not only this, but it makes it easier for them to know exactly what will be expected of them to achieve these goals and objectives during their time at the company. 

Identifying the Right Rewards and Recognition for Your Workforce

Choose the rewards based on employee needs, and what the business can support. It would be shortsighted to select monetary rewards for employees if the company is new, or still struggling to make profit margins. Make sure to have a balance, and that both the company and employees can benefit from these programs. Take some pointers from staff with any ideas on recognition program examples, and any tangible reward choices. 

Communicating the Program to Employees

Clearly state the intentions of the program, how employees will benefit from it, and what the potential outcomes will be. If you want employees to sell more products, give them the necessary information they need or training to be better salespeople. Make an effort to communicate how they will then be incentivized either through key performance indicators (KPIs) or monthly sales targets. 

Measuring the Success of the Program

Once a new program has been identified, and a strategy implemented, it’s time to monitor whether this is successful. Make an effort to track employee performance, and provide feedback throughout the process. This way top performers will know how they are doing on the leaderboard, while other slower performers can improve their forward-looking guidance. 

Check Out How to Create an Effective Employee Recognition Program:

Best Practices for Rewards and Recognition Programs

Ensuring social, business, and wellness rewards can elevate team performance and become an advantage for teams, consider ways that will enhance rewards and recognition programs for team members and the company. 

Tailoring Rewards to Individual Employee Preferences

Make sure that employees are rewarded according to their preferences. You don’t want employees who require extra time off or shorter working days to be rewarded with a pizza party or team-building activities. Make sure to include their opinions in the developing process and know what they want. 

Recognizing and Rewarding Employees in a Timely Manner

Relying on months or years’ worth of work, only to give recognition at the end of their tenure or contract is not the way to go. Be more vocal with employees, and give recognition where needed. Make sure they are being noticed, and communicate ways in which you could potentially recognize employees, and develop more business growth. 

Encouraging Employee Input and Feedback

Give staff members the chance to give their input, whether it’s about the work they’re doing, the environment, or even the recognition program – make sure to listen to what employees want. 

Continuously Evaluating and Improving the Program

Don’t settle. The marketplace is constantly evolving, consumer buying habits are changing, and employee interests are shifting. Having an outdated structure or model can easily leave staff members feeling discouraged and that their workplace needs are not being fulfilled. Recognize employees who, through a successful recognition program or rewards program, fits in with the company values and company culture.


What Are the Most Preferred Forms of Recognition in the Workplace?

Some more preferred forms include monetary rewards such as salary increases or bonuses. Others would be time off, more flexible working arrangements, or professional development opportunities. 

What Are the Best Awards for Employees?

Those that directly recognize their achievements and work. More so, awards can help to motivate employees and increase their loyalty towards the company. 

What Are 3 Forms of Incentive Compensation?

Bonuses include salary increases, company shares or stocks, and gift vouchers. 

Final Thoughts

Recognizing and praising employees for their work and contribution ensures they will remain loyal members of the company for the remainder of their tenure. This helps to lower employee turnaround, and employers can keep skilled workers for longer. 

Employees often feel more motivated and positive when they are encouraged, whether it’s through peer-to-peer recognition or company-to-employee recognition. It’s important to ensure that the right employees are being recognized and that when they are rewarded for their work, it’s tailored to their needs. 

Provide different reward programs, and evaluate what works best for you and your staff members. Remember that over time it’s possible to see a shift in employee demands, and it’s recommended to provide developing strategies throughout this period. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Benefits of Employee Recognition Programs (Rewards & Recognition)


Employee recognition is a fundamental element in the modern workplace, allowing employers, managers, and stakeholders to deliver transparent feedback to workers. These and other forms of recognition have deliberately helped to encourage employees, translating into better productivity, retention, and lower levels of absenteeism. 

The benefits of employee recognition programs are vast, but for the majority of employees, these programs facilitate the ability to be rewarded by an employer or manager. Through these tactics, companies can improve employee morale, boost engagement among workers, and establish a more robust sense of company loyalty. 

As of 2021, employee engagement has decreased after experiencing positive growth for several years. Between 2020 and 2021, employee engagement in the workplace declined from 36% to 34%, respectively. Among the many factors that influence employee engagement, a growing number of workers cite low levels of recognition and career development opportunities as their reason for decreased engagement. 

Increased Employee Morale

Employees who experience some form of workplace recognition are often more loyal to their jobs and employers. One study by the Society for Human Resource Management found that 79% of employees tend to work harder, due to recognition programs in the workplace. 

This mindset not only sees improved employee productivity but can actively help boost workplace morale, creating a more positive and engaging environment. 

Successful Employee Recognition Programs 

Companies often implement effective employee recognition program to help increase their retention and lower absenteeism in the workplace. Some of the more common employee recognition programs that have evolved include monetary compensation, written recognition, verbal praise, or group recognition programs such as office parties or office get-togethers. 

The success of these recognition programs will largely depend on the size of the company, executive management, and how employees receive these rewards. On top of this, it’s important to note that often recognition programs are based on employee needs rather than what an employer may want. 

Combining company prospects with the development and growth of employees will help better understand how well recognition programs will be received and whether it’s in the best will of the workers. 

Improved Employee Retention

The short and simple answer – is yes – employees tend to stay longer in their current job if they are more likely to be recognized and rewarded for their work. A Gallup/Workhuman survey found workers 56% less likely to look for a new job or employment if their current employer makes recognition a priority. 

Keeping employees for longer not only makes it easier for the company to grow alongside their current tenure staffers, but it can also lower the costs of sourcing and onboarding completely new employees each time. 

The Financial Benefits of Having a Low Turnover Rate

The actual cost of filling an open position depends on a wide variety of factors, but typically includes elements such as salary and the size of the role that needs to be filled. In the event that multiple employees quit or resign, it will cost companies more to replace these individuals, than simply keep them satisfied and engaged. 

Additionally, production costs can also be factored in, as fewer hands in the office could mean the increased capacity for other employees, leading to lower levels of productivity and quality of work. There are also administrative costs, recruitment costs, and operation costs that will need to be considered. 

For corporate behemoths, these costs are offset by larger quantities of employees. Unfortunately, this isn’t possible for smaller firms and organizations that carry the burden of hiring and onboarding new recruits. 

Increased Productivity

As already mentioned, employees tend to work harder and have increased productivity when they enjoy recognition programs and initiatives within their current workplace. This has been proven by research from Deloitte, which found engagement, productivity, and performance tend to be 14% higher in companies that have some form of recognition or rewards system. 

Additionally, these programs have also helped increase profit and revenue. The same research by Deloitte indicates that a 15% increase or improvement among employees can help boost margins by 2%. For the small business operating on a month-to-month basis, a two-percentile increase could mean better products, more variety, or even better wages. 

Employees work harder, and more efficiently when they have been recognized in the workplace. Simple pleasures such as written or verbal praise, or even a once-off bonus could make all the difference to employees who have endured months of hard work and overtime.

Check Out How To Increase Employee Productivity In The Workplace:

Better Customer Service

Employees are first and foremost the people customers engage with. These are the people that are on the ground, working with clients, helping them through the sales funnel, and providing them with the right services and products they require. 

It’s possible to think of employees as the face and voice of any business, especially those that require person-to-person engagement with customers to survive and turn a profit. 

For any employer, customer service can mean a host of things, and the better a customer is received, the higher the chances of them returning or recommending the business to someone else. 

Again it’s possible to look at research that shows us how 35% of businesses and organizations that have some recognition program in place have experienced increased customer satisfaction. This clearly shows that although many places of work may disregard the importance of employee recognition, the lack thereof will directly be seen in customer satisfaction levels. 

Importance of Customer Service

Customer service is an important element throughout the entire sales funnel, and for small, new, or growing businesses, a few bad customer reviews can easily tarnish their reputation. While it’s not possible to control every customer-related query and resolve issues immediately, it’s essential to ensure that employees are equipped with the right tools and knowledge to resolve recurring issues. 

It’s easy to understand how customers may perceive a company or business when employees are unhappy, unsatisfied, or feeling unrecognized. While you as an employer may not think these traits are visible to the public eye, the real delivery can be noticed in the quality of engagement and work employees deliver. 

Regardless of the business and the model it operates on, customer service is a crucial stepping stone for any organization that wishes to expand and thrive. Having a recognition program that encourages employee recognition and helps with employee retention can already be seen in how engaged employees portray company culture, the employee experience, and employee feedback. 

In an increasingly competitive marketplace, customer service is one of the best places where any business can set itself apart from the competition. The best place to start is by looking after your employees and ensuring they receive the recognition they deserve.

Employee Recognition vs. Employee Rewards

While both employee recognition and employee rewards can be used interchangeably, depending on the situation, some factors help you to differentiate between the two. 

Employee recognition: This is the act of positively encouraging employees and teams with rewards related to their work. Employee recognition is a direct message communicated to a team member, either from an employer or their manager, that helps to encourage them in the workplace. Furthermore, recognition is part of the process that rewards employees for their work and has a larger impact on how employees will perform in the near and long term. 

Employee rewards: This can be considered as the result or outcomes of the employee recognition efforts, which see employers or managers giving workers either a verbal, written, or monetary reward. 

Depending on the level of recognition, these rewards can be anything related to the employees and can oftentimes come in the form of employee development schemes or programs, group activities, or even physical gifts. 

Both these elements can be seen as positive and healthy workplace attributes that can drive meaningful impact within the organizational structure. On top of this, it’s important to consider how these programs can benefit not only employees and their teams but also the output of the company and its performance within its marketplace. 

4 Types of Recognition for Employees

We’ve briefly discussed the types of recognition for employees in the aforementioned, and in the following section, we will now dive a bit deeper into what each of these can do for employees and how they work. 

There is a large quantity of employee recognition efforts that can be used in the workplace, and often these can be used in partnership with another. It’s common to see companies give employee recognition with a prize giving this way, they both recognize and reward their staff members at the same time. 

Social or Peer-to-peer

This is the most basic form or type of employee recognition and sees employees or fellow colleagues recognizing one another for their work and dedication. The peer-to-peer type of recognition typically involves either two or more employees or an employee and a member of the managerial team. 

Companies can make peer-to-peer recognition among employees, as this will help motivate them, and increase their social engagement in the workplace. Additionally, it helps to strengthen the connection, build team spirit, and establish a more positive working environment for everyone. 


As the name would suggest, informal recognition will see unplanned and unstructured forms of employee recognition being given in the office. This type of recognition is straightforward in what it sets out to do and can help increase motivation, employee morale, and performance. 

Typically employers and managers will either give verbal or written recognition, which can be both formal or informal, but in most cases, the result is the latter. Informal team recognition could be an unscheduled meeting before the day starts or a breakdown at the end of the week where employees are recognized for their performance throughout the week. 


Monetary recognition is perhaps the more sought-after type of employee reward or recognition as there are typically financial incentives connotated to it. Monetary recognition can come in the form of a bonus, an extra paycheck, a salary increase, financial incentives, or commission.

Monetary recognition is typically used in the workplace to help keep employees motivated, as they know they will be incentivized for their performance and productivity. Even more, this type of form can boost team communication and spark creative ingenuity. 

There is a lot of good and bad that can come with monetary recognition, but it’s almost certain that employees will work harder and do more if there is any form of money on the table being offered. 


The final type of recognition that can be used in the workplace is the formal recognition approach. This is usually when companies organize a prize-giving event for their employees and reward them with different types of rewards such as “Employee of the Month” or “Best in Sales” and so forth. 

Formal recognition can also be an employee of the month wall that displays the company’s highest-performing staff members. It’s essential to know that these formal recognitions are usually measured using some sort of key metric, and should help encourage other employees, rather than making them feel as if they are less likely to be recognized. 

It should be understood that formal recognition requires additional planning before any rewards can be given. 

Importance of Recognizing Employees

The best way to understand employee recognition is to consider the effect it will have on the business, customers, and overall team performance. 

Employee recognition can help workers feel more motivated and can boost their morale. It helps to encourage team communication, which can mirror improved engagement. Every aspect of employee recognition, whether it’s formal or informal, monetary, or perhaps peer-to-peer can make a bigger difference in both the short and long term. 

To lower absenteeism, and also employee turnover, employers will need to consider the importance of their personnel and the impact they have on the company and customers.


Are Employee Recognition Programs Effective?

Yes, several research projects and initiatives have revealed that sophisticated recognition programs can have a direct effect on employees and the entire company. These programs help to boost company spirit and can establish a healthy, and thriving work environment that can help to keep employees more motivated and engaged.

What Are the Benefits of Rewards and Recognition Programs?

Some of the most common benefits that can come from rewards and recognition programs include:

– A healthy work environment. 
– Encourage healthy competition among employees. 
– Helps to improve productivity. 
– Boost performance and employee output. 
– Creates a sense of positivity. 
– Encourages employee communication and comprehensive engagement. 
– Can establish team spirit. 

Final Thoughts

With employee reward and recognition programs, it’s hard to decipher how much of an effect they can have on both the company and the employees. Although it’s proven to boost company performance, these programs can keep employees more engaged, and help bring them closer as a team. More so, it can bring them closer to their employer and help them thoroughly understand business objectives and goals. 

Considering what form or type of rewards and recognition program to implement depends largely on the company, employer, and manager, but also employee requirements. If employees see more value in career development programs, then it’s best to consider how this will help motivate them and boost their careers. 

These and other aspects of recognition programs bring teams closer, help motivate them, and can be seen as a tool to increase margins and atop-line performance – a crucial element for any new or functioning business. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Motivating a team without a reward is a hard and tedious task. Team members do the bare minimum and do not tend to help around if they know that there are no additional benefits to them. 

Sales incentive programs are of great benefit to companies when used correctly. These incentives will motivate the sales team to be more productive and motivated to sell more products. There are multiple programs that can be use that will boost sales, clear old stock, and motivate staff to attract new customers in the automotive industry. All of this can be achieved through sales incentive programs. 

These sales incentives can be used by companies on staff members and customers. Customers can be driven to purchase stock due to incentives such as specials or discounts, while employees are persuaded to sell specific products that are accompanied by a small cash bonus. 

A Look at Automotive Industry’s Company

Automotive industry can use incentive programs to set in place to encourage new car sales or other specific products and parts. These incentives can be directed to either a company or an employee and client. 

The company-focused incentive is to act in a way where the manufacturer provides specific products at a low cost to ensure the sales numbers can be increased. This product or car can be brand new from the manufacturers or can be the old stock that has been standing for a lengthy time in a warehouse. 

Sales incentives programs place the primary focus on rewarding sales members or teams that meet specific goals that have been set by the company. These plans are used to motivate staff to increase the sales numbers of new or older cars. 

Client incentive programs can be granted to customers that reflect behavior that builds the business. These incentive plans can be to provide discounts on specific cars or products, or cash backs and low financing rates. Companies can use this incentive to show appreciation to customers. 

Importance of such Programs in the Automotive Industry

Motivating customers and employees without any incentives can lead to low success rates and sales. This will not only affect the financial aspect of the business but can lead to stock aging in a warehouse. 

Automotive industry can use incentives to ensure that new stock and cars are out of the company through a sale as quickly as possible. The key to these incentives is to have clear goals and guidelines to ensure the customer and employee understand the benefits that come with every sale. 

These incentive plans can play a crucial part in the automotive business due to the stock control sales teams and management will have, as well as providing a service that customers will return for. 

Incentive programs can include loyalty programs for both the manufacturers for providing the best cars and stock and the customer to arrange only the best in the industry at a good price which can come with other benefits. 

Types of Automotive Sales Incentive Programs

There are a variety of incentives that business owners can use to motivate and achieve specific objectives within their marketing strategy. The company must clarify the goal of the incentive by which they then can choose the best-suited program that adds the most value to them and the customers. This will force the employees to build product knowledge that will assist them to pull through promotions for customers. 


Rebate services is a program that repays an amount to the customer when the purchase value is above a certain dollar value. This will allow the business to sell more stock at a better price.

Different rebates achieve certain goals. Volume rebates can be used to secure a bigger deal on equipment or stock. A customer can earn money back when they purchase a certain amount of a specific product. 

A mixed-product incentive rebate can be used to connect high-demand products with slow-moving products. Customers can buy a bundle with an opportunity to receive a financial benefit. This will allow the company to get rid of older stock at a profit rate. 

Promotions are one of the better-known rebates that companies use. Selling a combination of the same stock for a lower price ensures that the company can get rid of it. This will allow the business to gather some cash flow money to buy new stock. 

Cashback Incentives

A cashback incentive works as a simple yet effective way of selling more products while adding benefits to the customers. This incentive allows the customer to receive a definite amount of money back for every dollar they spend. 

This incentive is a great way to build a loyal customer bond. They will return to ensure that they can build up the cash they can receive. Companies can use this to convince customers that they are the better brand and that they want to add more benefits to the customer experience. 

Low or 0% APR Financing

An interest-free car deal means that customers can purchase a car without an interest being added throughout the purchase of the new car. This seems too good to be true, yet companies use these incentives to draw new customers and sell more automobiles. 

These 0% APR financing can be set to only a limited selection of cars, and even though the business does not make any money from the interest they seal the deal on many cars because of the attraction of interest-free buying. 

This incentive program allows the company to broaden its target market and sell to individuals that are interested in buying a vehicle without having the financial backing. The customer can use the interest-free deal and only pay for the vehicle.

Lease Specials

Car lease incentives is a program used by business to make buying a car more approachable and affordable for their clients. These plans come with lower interest rates, and a cash rebuke to reward the client for leasing a car and receiving a better vehicle for a lower price. 

Employee Discounts

Employee discounts can be used to reflect an appreciation for the employees of the company. This employee benefit allows the staff members to purchase or lease a car at a discounted rate. 

These rates differ between companies and the aim is not to gain financially for the business. The employees are rewarded with discounts, which will lead to motivated and passionate sales individuals that believe in the products they sell. 

Dealer Incentives

A dealer incentive is primarily given to the dealership for taking stock of motorcars from the manufacturer at a lower or special price. These programs allow the dealer to obtain vehicles for a lower price, which can save the business on the stock. 

The dealer incentive is a starting point for multiple incentives. Due to the money saved at this incentive, companies can inject other incentives such as low-interest rates or lease specials to ensure sales throughout the year. 

These incentives can only occur when the dealer achieves sales goals and can be accompanied by rebates and discount incentives for the dealership itself. 

Manufacturer-to-dealer Incentives

A manufacturer-to-dealer incentive places focus on allowing the dealer to sell cars to their customers at a better price. This program aims to sell cars that are not as popular and well-known as other vehicles. 

The manufacturer takes part in these incentives to get rid of older stock, while still making some financial gains from them. This will allow both parties to gain sales through unwanted stock. 

Manufacturer-to-customer Incentives

The manufacturer-to-customer incentives are used to ensure customer loyalty. This program also ensures that the manufacturer generates sales throughout the year. Manufacturers allow rebates and discounts straight to consumers based on the vehicle they purchase. 

Rebates can be a discounted price on a purchase in the future or service and assistance on the current purchase set for some time. These incentives provide manufacturers with direct access to their customers which ensures that they can provide correct and valuable information.

Check Out Why Its Illegal to Buy a Car from a Manufacturer:

Advantages and Disadvantages of Automotive Sales Incentive Programs

There are both positive and negative aspects to applying incentives to an automotive dealership. These can affect how costumes perceive the business, cut on the financial aspect, and other perks and disadvantages to these programs. 


Boost Sales and Revenue

An incentive plan will allow the automotive business to improve the sales numbers and revenue coming into the business. By selling more products and cars, companies have access to more revenue. These sales will also show the manufacturer that the products are moving out of the dealership. 

Attract New Customers

Customers will talk to their family and friends. This communication among people will allow the word of mouth to work in the business’s favor. The company will attract new customers through the implementation of its incentives, due to customers want the best deal they can find. 

Clear Out Old Inventory

An incentive allows the company to remove old stock from the floor. This will allow the business to produce revenue from old stock, and create space for new stock that will attract customers to the business. 

 Maintain Market Share

Companies can use incentive programs to ensure customer loyalty, brand awareness, and pricing of products efficiently. These incentives will lead a company to maintain market share which will lead to them being a competitor in the industry. 


Decrease Profit Margins

With an active incentive plan companies will have a decreasing profit margin. The vehicles are now being sold at a lower price to draw the eyes of potential customers. The business will be able to pay the bills, but with incentives, they cut the profit margin. Selling the old stock is more important than massive profit margins.

Damage Brand Image

Once a company is known for its incentives the brand image can take a blow. The business will be known for deals and incentives and not for the products, services, or customer care. This will lead to customers only returning based on deals they want, and not due to products or the amazing vehicle range they provide.

Create Price Confusion

A continuous range of incentives run at the same time across multiple options can lead to customers’ confusion on prices. The incentives will lead customers to place the incentives prices as a norm for all the products in the business. This will force businesses to sell all the products at a lower cost, because customers only want the cheaper deals, and are not used to the higher prices on some products. 

It can be Difficult to Manage

Sales teams and management are the employees on the floor with the customers. By having multiple incentives and discounts, the employees can get confused and miss manage certain incentives. This will lead to products being sold with the wrong incentive which will cost the business profit. 

How to Determine the Effectiveness of Automotive Sales Incentive Programs?

Setting up incentive plans and insuring that the staff members know why and how they work is one aspect of these programs. Automotive businesses must ensure that they use the data to calculate the effectiveness of the program performance. 

Measure Return on Investment (ROI)

Calculating the success of these incentives starts by assessing the return on investments. Is the program at hand generating an additional lump sum of sales or revenue for the company? 

If the active incentive can attract more customers, or recurring customers as well as additional sales numbers to the business, it can be seen as an effective program. The business must use the numbers to ensure the success of these programs. 

Monitor Sales Trends

An effective approach to setting incentive programs in the automotive industry is by observing the sales trends. The business can observe trends of what customers find attractive. This will allow them to beat the competition on prices and offers which will lead to an increase in customers.

Evaluate Customer Feedback

Ask for the customer’s feedback. The main focus of a business is to supply the customers with a product or service that will enrich their lives, or solve a problem they have. Companies can ask for feedback from customers. 

This will provide them with first-hand experience of the success or lack of the business, which can lead the management team to discover areas where they can improve.

Examples of Successful Automotive Sales Incentive Programs

Ford’s “Built for the Holidays” Campaign

The incentive program run by Ford provides the company with an idea of what programs can provoke customers over the holiday season. Ford used an incentive program over the Christmas holidays to ensure that customers buy their products over the holiday season. 

Chevrolet’s “Truck Month” Campaign

Chevrolet’s incentive program focuses on advertising a product that is not that attractive to customers, but through this plan, these customers will find ways to purchase the products on sale or discount. Chevrolet is moving old stock with new prices. 

Hyundai’s “Hope on Wheels” Campaign

Hyundai used an incentive plan to draw customers with emotions. Their incentive brought brand awareness and products to the people. This incentive does not sell customers a product but ensures that they feel the passion Hyundai has for kids. 


Why Do Car Manufacturers Offer Deal Incentives?

These incentive plans are used to attract new and loyal customers. The program also ensures the removal of old stock and products by still obtaining revenue. 

What Is An Example Of An Incentive on a Car?

Discounts or lease specials are great examples of car incentives. Another example is the low-interest rates provided by vehicle companies to ensure the best deals for the customers. 

What is a Good Sales Incentive Program?

A good incentive program has a set objective or goal, that can be measured through an effective system. A good sales incentive considers the customer, while still adding profit and value to the automotive business.

Final Thoughts

Automotive incentive programs are an effective way to gain new customers, build a strong brand, and ensure the competitiveness of the company within the industry. These incentive plans can ensure that the business makes a profit from old stock, and create space for new products or vehicles. 

Businesses can benefit in more than one way if they calculate the effectiveness of these incentives. Sales can increase and the dealerships can build a strong relationships with the manufacturers and customers. 

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.

Incentives For Healthcare Employees: Retention Strategies (Healthcare Reward)


Ever since the height of the pandemic – nearly three years ago – healthcare organizations have been fighting an uphill battle against their employers, trying to get them to recognize the hard work and effort they have been putting in as the healthcare system became overrun with COVID-related cases. 

Now, with the pandemic in the rearview, healthcare workers are still demanding better employee incentives, from increased wages, and being rewarded financially to more time off as an increasing number of professionals are finding it harder to cope with mass work-related stress and burnout. 

Though considered one of the most developed nations in the world, the United States has found itself in the midst of a severe healthcare worker shortage. According to a surgeon general advisory report, the U.S. will have a projected employment shortage of more than three million essential low-wage healthcare workers in the next five years and more than 140,000 physicians by 2023. 

Signs Your Staff is Overworked

To prevent workers from becoming overworked, tired, and disconnected, employers and managers must take note of their team members’ attitudes and emotional stability while at work. 

Common signs of employees feeling overworked include: 

  • Often productivity in the workplace tends to be lower, and employees often feel less engaged with their colleagues and team leaders. 
  • The quality of their work is not up to standard, and they tend to be less focused. 
  • Healthcare workers will often feel as if their growth and development are being stalled if they are not offered adequate access to essential training. 
  • Interaction with patients tends to decline, and they are often more focused on getting the work done faster than concentrating on sustaining a healthy relationship with their patients. 
  • Some people may feel overworked when they are not noticed or valued for their effort. This can often directly affect their mental health, and have mixed effects in terms of their productivity, and service they provide. 
  • Team morale plummets, and employees are feeling less passionate about the work they are doing. 

An increasing number of healthcare workers are either quitting or resigning on short notice. 

In the high-paced healthcare environment, where staff are required to be constantly engaged with patients and other colleagues, burnout can quickly flow from one worker to another. 

Incentives for Healthcare Employees

Some incentives might require employers to dig a bit deeper into their annual budgets to help attract and retain valuable staff. In the case of healthcare workers, many of them tend to debate over higher wages and better healthcare incentive programs as a way to ensure they are paid and valued for their expertise and the services they offer the community. 

Though it’s not always possible to place a monetary value on healthcare workers’ services, this will change according to experience and field expertise.

Give Time Off

A survey by Indeed found that more than half, around 52% of employees claimed to be feeling burned out, exhausted, and tired most of the time. Giving staffers adequate time to rest, and disconnect from the workplace is the best possible way employers can avoid their teams feeling tired and overworked. 

In the same breath, it’s important to allocate enough time off, based on industry standards and the needs of either the hospital support staff or clinic. Ensuring employees are not over-scheduled will give them adequate time to rest and potentially help boost company morale. 

Gift Cards

It’s perhaps not the most conventional incentive to give to healthcare workers. Still, it’s often the smaller and lesser-known tokens of appreciation or incentive programs that can help keep employees feeling valued. 

Gift cards will need to be based on employee needs and preferences. In this case, it would be more suitable to give gift cards that can be translated into a financial incentive. Ensure that employees can make the best use of gift cards and that they are related to their direct needs. 


Providing free or partially subsidized lunches at work is another way to incentivize healthcare personnel. 

Seeing that many of these employees are constantly on their feet, and are required to be engaged with the patients and the work they do, it’s important to provide them with a balanced and healthy meal(s) during their working hours. Nutrition and a well-balanced diet can play a big role in employee performance. 

Better Pay for Productivity 

Better pay and wages are often the biggest, if not the only, incentive programs healthcare industry workers are seeking when they are changing jobs or entering the labor market.

Some research revealed that in 2005, around 75% of American employers paid their employees’ wages based on the Pay-for-Performance (P4P) model. 

This system has traditionally been known to reward employees through financial incentives based on the quality of their work and the patient satisfaction they can provide.

In modern times, better pay for productivity is a big part of the general debate on how much medical staff should be making, and how employers can help to find a way to match worker needs. 


In any workplace, it’s common for employees to feel more valued and appreciated when they are directly being recognized, either by their manager or their employer. Though in the healthcare industry it might be harder to actively seek out employees individually and provide them with the recognition they deserve. 

In this case, healthcare providers and employers will need to think of innovative ways to provide employees with the right amount of recognition for their work. 

Recognizing employees not only boosts their confidence, but it plays a big role in how employees will treat their superiors and engage with patients during their normal working hours. 

What Is An Incentive?

Incentive programs can be seen as a reward or benefit that helps to motivate another person or employee, which can positively impact their behavior in the workplace. 

Often incentives are used to help boost employee morale, increase feelings of recognition and appreciation, and help keep employees more engaged in the workplace. 

Check Out Designing Health Incentive Programs That Work:

The Difference between an Incentive and a Motivation

An incentive can be a physical, or non-physical benefit, either employee reward such as a gift card or a wage bonus. Typically incentives are more focussed on the physical value of the nonmonetary incentives or encouraging people to become high performers. 

However, motivation can be words of affirmation or any form of communication used among employers and staff to help personnel feel more connected with one another and help to boost their workplace mindset. Often motivation is used to increase the workplace dynamic by fostering a more positive and welcoming environment for all workers. 

Ways to Improve Work Performance in Healthcare

There are several ways employers can look to improve the performance of healthcare sector workers in the workplace, but generally, it would depend on the requirements of the facilities and the resources personnel have access to. 

In the same breath, some hospitals and clinic managers can improve work performance by: 

  • Providing adequate communication from top management. 
  • Ensuring that all healthcare employees are well-informed and up-to-date about any changes. 
  • Keeping track of performance and incentivizing based upon these milestones. 
  • Having workers avoid any unnecessary multitasking that can lead to burnout. 
  • Provide enough access to learning and development materials. 
  • Ensure that delegation among team leaders and managers are more efficient. 
  • Keeping staff healthy and providing enough work-life balance rest. 


What Are the Top 10 Motivators for Employees?

1. Feeling valued and appreciated. 
2. Having access to recognition programs to improve performance. 
3. Better pay and adequate incentives.
4. Career and job-related development opportunities. 
5. Job security. 
6. Healthy and positive working environments. 
7. Loyal employers and team leaders help to motivate staff. 
8. Open communication between team members and leaders. 
9. Engaging and interesting work that healthily challenges staff. 
10. Well-structured and organized working conditions. 

Final Thoughts

Healthcare workers have endured a tumultuous few years, and having them receive the recognition they deserve, paired with incentives that help them feel more recognized, has become a crucial part of keeping employees engaged and motivated in the workplace. 

Though the healthcare industry can be an extremely taxing and exhausting industry, employers and managers need to respect and provide employees with adequate assistance and job satisfaction.

Sabine Ghali

Kelly Murphy


Certified Meeting planner with 20+ years of event management experience, founder of ConferenceSource, expert in meeting facility sourcing & contracting in North America, Europe, South America and Asia. Kelly will manage your budget as if they were her own, negotiating the best possible rate and hotel contract to benefit and protect every client and exceed all expectations for all planning aspects for sales meetings, educational meetings, product launches, incentive trips down to a small board of directors meeting. We make meetings easy understanding your meeting objectives and delivering meeting matched components.